Tag pairdata 30 Sep 2026

Family Friendly + Cozy: a typical launch earns $1,395 in its first year

That is the median of 44 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 89 matured launches earned $100k or more, against 5.1 expected for their price and launch quarter. Releases rose 88% on the year before: 90 against 48.

Price: $1,395
Price vs a year earlier: −67.2%
Releases, 12 months: 90
Upcoming games: 145
Games on the store: 353

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Family Friendly + Cozy on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.13%share of upcoming wishlist heat	0.07% to 0.19%	13 ranked of 145 upcoming gameswishlist rank 30 Sep 2026	#1,500 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.49xhits against expected	1.03x to 2.20x	89 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#771 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	−25%player demand against new supply, relative to Steam	−42% to −3%	25 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,098 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	−1%review growth against same-age games	−8% to +8%	25 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,029 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 9
Expected: 5.1

Launches: 89
Hit rate: 10.1%4.3% to 17.8%
Expected rate: 5.7%
Against expected: 1.49x1.03x to 2.20x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

89 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $153
Median: $1,572
Top tenth: $74,957

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 90
Prior 12 months: 48

Change: +88%
Against Steam: +32%after Steam-wide growth, shrunk by 5 releases

Parent tags

Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months
Co-op + Family Friendly$1,29434 launches priced, 38 releases in 12 months

Every pair with Family Friendly

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months

Every pair with Cozy

Verdicts

in development

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