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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 30 Sep 2026

Niches / Family Friendly + Hidden Object

Niche

Family Friendly + Hidden Object

Games tagged both Family Friendly and Hidden Object: 150 indie paid launches, 1 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Family Friendly + Hidden Object priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Family Friendly + Hidden Object trails both its tags: 0 of its 14 launches earned $100k+ priced $10 to $20, against 10.3 in 100 for Family Friendly and 6.9 in 100 for Hidden Object.

Small sample: 14 launches, 0 hits.

1STWinner
Tag onemood tagFamily Friendly
10.3in 100 earned
$100k+
Odds10.3 in 100
Typical earnings$5,160
Launches224 / 23 hits
Pair trails by10.3 in 100
3RDThird
This pairFamily Friendly + Hidden Object
0 of 14launches earned
$100k+ small
Odds0 of 14 launches
Typical earnings$1,620
Launches14 / 0 hits
Expected18.6 in 100
2NDRunner-up
Tag twoHidden Object
6.9in 100 earned
$100k+
Odds1 in 14
Typical earnings$1,619
Launches189 / 13 hits
Pair trails by6.9 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 1 in 100 all indie at $10 to $20Family Friendly is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

Price bandswitches the whole page
All prices150 in pairUnder $597 in pair$5 to $1038 in pair$10 to $2014 in pair$20 to $401: too few
What the overlap means

The overlap is this niche: the 14 games tagged both Family Friendly and Hidden Object priced $10 to $20. 0.0 in 100 of them earned $100k+, against 11.0 for Family Friendly-only games and 7.4 for Hidden Object-only games, so games with both tags did worse than games with either tag alone.

Both: 14 games priced $10 to $20; 0.0 in 100 earned $100k+, typical first-year earnings $1,620.

Circle areas follow launch counts; the gold overlap is exactly the pair's 14 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

A Shelter Full of Catsleads this pair33.7%
PairA Shelter Full of Cats33.7%
Family FriendlyLittle Kitty, Big City14.6%
Hidden ObjectWhisper of the House10.0%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkOne-hit market +1. Standard: the yardstick. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: moves the answer.

Open free preview
ComparablesFree until launchClick to unlockWho leads Family Friendly + Hidden Object

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • A Shelter Full of Cats earned 33.7% of the estimated first-year money of the 150 Family Friendly + Hidden Object launches.
  • Family Friendly is led by Little Kitty, Big City, with 14.6% of its money.
  • Hidden Object is led by Whisper of the House, with 10.0% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Family Friendly + Hidden Object is one-hit market +1: Without the breakout moves the answer by more than a quarter, and 1 more lens too. It holds in 1 of 3.

Family Friendly + Hidden Object through every lens, all prices
This pairBaseStandardevery launchWest-facing view150 of 150 launchesWithout the breakout149 of 150 launchesLast 18 months71 of 150 launches
Launches counted1501 hits1501 hits1490 hits710 hits
Earned $100k+0.7 in 1001 in 1430.7 in 1001 in 1430.0 in 1000.0 in 100
Typical first-year earnings$443top tenth $2,947+$443$425$405
Chance against standardthe yardstick0.0%no change-100.0%0.7 fewer in 100-100.0%0.7 fewer in 100
Typical against standardthe yardstick0.0%no change-4.1%$18 less-8.6%$38 less
Does it hold?The base viewHoldsMoves the answerMoves the answer
BaseStandardThe base view

Every indie paid launch tagged both Family Friendly and Hidden Object, 6 to 30 months old: 150 launches.

Launches counted
1501 hits
Earned $100k+
0.7 in 1001 in 143
Typical first-year earnings
$443top tenth $2,947+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 150 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1501 hits
Earned $100k+
0.7 in 1001 in 143
Typical first-year earnings
$443
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Without the breakoutMoves the answer

Drops the single biggest earner, A Shelter Full of Cats (33.7% of the money): 149 launches left.

Launches counted
1490 hits
Earned $100k+
0.0 in 100
Typical first-year earnings
$425
Chance against standard
-100.0%0.7 fewer in 100
Typical against standard
-4.1%$18 less
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 71 of 150.

Launches counted
710 hits
Earned $100k+
0.0 in 100
Typical first-year earnings
$405
Chance against standard
-100.0%0.7 fewer in 100
Typical against standard
-8.6%$38 less
Standard
Every indie paid launch tagged both Family Friendly and Hidden Object, 6 to 30 months old: 150 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 150 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, A Shelter Full of Cats (33.7% of the money): 149 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 71 of 150.

Family Friendly holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Family Friendly through every lens, all prices
Family FriendlyBaseStandardevery launchWest-facing view1,382 of 1,390 launchesWithout the breakout1,389 of 1,390 launchesLast 18 months743 of 1,390 launches
Launches counted1,39052 hits1,38251 hits1,38951 hits74323 hits
Earned $100k+3.7 in 1001 in 273.7 in 1001 in 273.7 in 1001 in 273.1 in 1001 in 32
Typical first-year earnings$401top tenth $19,435+$401$401$303
Chance against standardthe yardstick0.0%no change0.0%no change-16.2%0.6 fewer in 100
Typical against standardthe yardstick0.0%no change0.0%no change-24.4%$98 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Family Friendly, 6 to 30 months old: 1,390 launches.

Launches counted
1,39052 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$401top tenth $19,435+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 1,390 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,38251 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$401
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (14.6% of the money): 1,389 launches left.

Launches counted
1,38951 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$401
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 743 of 1,390.

Launches counted
74323 hits
Earned $100k+
3.1 in 1001 in 32
Typical first-year earnings
$303
Chance against standard
-16.2%0.6 fewer in 100
Typical against standard
-24.4%$98 less
Standard
Every indie paid launch tagged Family Friendly, 6 to 30 months old: 1,390 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 1,390 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Little Kitty, Big City (14.6% of the money): 1,389 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 743 of 1,390.

Hidden Object holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Hidden Object through every lens, all prices
Hidden ObjectBaseStandardevery launchWest-facing view1,721 of 1,767 launchesWithout the breakout1,766 of 1,767 launchesLast 18 months937 of 1,767 launches
Launches counted1,76726 hits1,72125 hits1,76625 hits93717 hits
Earned $100k+1.5 in 1001 in 671.5 in 1001 in 671.4 in 1001 in 711.8 in 1001 in 56
Typical first-year earnings$541top tenth $6,669+$545$541$424
Chance against standardthe yardstick0.0%no change-6.7%0.1 fewer in 100+20.0%0.3 more in 100
Typical against standardthe yardstick+0.7%$4 more0.0%no change-21.6%$117 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Hidden Object, 6 to 30 months old: 1,767 launches.

Launches counted
1,76726 hits
Earned $100k+
1.5 in 1001 in 67
Typical first-year earnings
$541top tenth $6,669+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 46 of 1,767 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,72125 hits
Earned $100k+
1.5 in 1001 in 67
Typical first-year earnings
$545
Chance against standard
0.0%no change
Typical against standard
+0.7%$4 more
Without the breakoutHolds

Drops the single biggest earner, Whisper of the House (10.0% of the money): 1,766 launches left.

Launches counted
1,76625 hits
Earned $100k+
1.4 in 1001 in 71
Typical first-year earnings
$541
Chance against standard
-6.7%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 937 of 1,767.

Launches counted
93717 hits
Earned $100k+
1.8 in 1001 in 56
Typical first-year earnings
$424
Chance against standard
+20.0%0.3 more in 100
Typical against standard
-21.6%$117 less
Standard
Every indie paid launch tagged Hidden Object, 6 to 30 months old: 1,767 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 46 of 1,767 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Whisper of the House (10.0% of the money): 1,766 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 937 of 1,767.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Family Friendly + Hidden Object moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.