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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 30 Sep 2026

Niches / Family Friendly + Puzzle

Niche

Family Friendly + Puzzle

Games tagged both Family Friendly and Puzzle: 494 indie paid launches, 9 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Family Friendly + Puzzle priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Family Friendly + Puzzle trails both its tags: 7.4 in 100 of its launches earned $100k+ priced $10 to $20, against 10.3 in 100 for Family Friendly and 13.8 in 100 for Puzzle.

That is 1 in 14, about 0.4 times the 18.6 in 100 expected for any launch at this price.

2NDRunner-up
Tag onemood tagFamily Friendly
10.3in 100 earned
$100k+
Odds10.3 in 100
Typical earnings$5,160
Launches224 / 23 hits
Pair trails by2.9 in 100
3RDThird
This pairFamily Friendly + Puzzle
7.4in 100 earned
$100k+
Odds1 in 14
Typical earnings$2,428
Launches68 / 5 hits
Expected18.6 in 100
1STWinner
Tag twoPuzzle
13.8in 100 earned
$100k+
Odds13.8 in 100
Typical earnings$4,553
Launches775 / 107 hits
Pair trails by6.4 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 1 in 100 all indie at $10 to $20Family Friendly is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 68 games tagged both Family Friendly and Puzzle priced $10 to $20. 7.4 in 100 of them earned $100k+, against 11.5 for Family Friendly-only games and 14.4 for Puzzle-only games, so games with both tags did worse than games with either tag alone.

Both: 68 games priced $10 to $20; 7.4 in 100 earned $100k+ (1 in 14), typical first-year earnings $2,428.

Circle areas follow launch counts; the gold overlap is exactly the pair's 68 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Is This Seat Taken?leads this pair32.0%
PairIs This Seat Taken?32.0%
Family FriendlyLittle Kitty, Big City14.6%
PuzzleBlue Prince7.0%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Family Friendly + Puzzle

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Is This Seat Taken? earned 32.0% of the estimated first-year money of the 494 Family Friendly + Puzzle launches.
  • Family Friendly is led by Little Kitty, Big City, with 14.6% of its money.
  • Puzzle is led by Blue Prince, with 7.0% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Family Friendly + Puzzle holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Family Friendly + Puzzle through every lens, all prices
This pairBaseStandardevery launchWest-facing view492 of 494 launchesWithout the breakout493 of 494 launchesLast 18 months273 of 494 launches
Launches counted4949 hits4929 hits4938 hits2734 hits
Earned $100k+1.8 in 1001 in 561.8 in 1001 in 561.6 in 1001 in 631.5 in 1001 in 67
Typical first-year earnings$303top tenth $5,659+$303$303$242
Chance against standardthe yardstick0.0%no change-11.1%0.2 fewer in 100-16.7%0.3 fewer in 100
Typical against standardthe yardstick0.0%no change0.0%no change-20.1%$61 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Family Friendly and Puzzle, 6 to 30 months old: 494 launches.

Launches counted
4949 hits
Earned $100k+
1.8 in 1001 in 56
Typical first-year earnings
$303top tenth $5,659+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 494 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4929 hits
Earned $100k+
1.8 in 1001 in 56
Typical first-year earnings
$303
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Is This Seat Taken? (32.0% of the money): 493 launches left.

Launches counted
4938 hits
Earned $100k+
1.6 in 1001 in 63
Typical first-year earnings
$303
Chance against standard
-11.1%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 273 of 494.

Launches counted
2734 hits
Earned $100k+
1.5 in 1001 in 67
Typical first-year earnings
$242
Chance against standard
-16.7%0.3 fewer in 100
Typical against standard
-20.1%$61 less
Standard
Every indie paid launch tagged both Family Friendly and Puzzle, 6 to 30 months old: 494 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 2 of 494 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Is This Seat Taken? (32.0% of the money): 493 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 273 of 494.

Family Friendly holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Family Friendly through every lens, all prices
Family FriendlyBaseStandardevery launchWest-facing view1,382 of 1,390 launchesWithout the breakout1,389 of 1,390 launchesLast 18 months743 of 1,390 launches
Launches counted1,39052 hits1,38251 hits1,38951 hits74323 hits
Earned $100k+3.7 in 1001 in 273.7 in 1001 in 273.7 in 1001 in 273.1 in 1001 in 32
Typical first-year earnings$401top tenth $19,435+$401$401$303
Chance against standardthe yardstick0.0%no change0.0%no change-16.2%0.6 fewer in 100
Typical against standardthe yardstick0.0%no change0.0%no change-24.4%$98 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Family Friendly, 6 to 30 months old: 1,390 launches.

Launches counted
1,39052 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$401top tenth $19,435+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 1,390 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,38251 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$401
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Little Kitty, Big City (14.6% of the money): 1,389 launches left.

Launches counted
1,38951 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$401
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 743 of 1,390.

Launches counted
74323 hits
Earned $100k+
3.1 in 1001 in 32
Typical first-year earnings
$303
Chance against standard
-16.2%0.6 fewer in 100
Typical against standard
-24.4%$98 less
Standard
Every indie paid launch tagged Family Friendly, 6 to 30 months old: 1,390 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 1,390 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Little Kitty, Big City (14.6% of the money): 1,389 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 743 of 1,390.

Puzzle holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Puzzle through every lens, all prices
PuzzleBaseStandardevery launchWest-facing view5,529 of 5,739 launchesWithout the breakout5,738 of 5,739 launchesLast 18 months3,111 of 5,739 launches
Launches counted5,739203 hits5,529192 hits5,738202 hits3,111106 hits
Earned $100k+3.5 in 1001 in 293.5 in 1001 in 293.5 in 1001 in 293.4 in 1001 in 29
Typical first-year earnings$443top tenth $14,400+$461$443$405
Chance against standardthe yardstick0.0%no change0.0%no change-2.9%0.1 fewer in 100
Typical against standardthe yardstick+4.1%$18 more0.0%no change-8.6%$38 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Puzzle, 6 to 30 months old: 5,739 launches.

Launches counted
5,739203 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$443top tenth $14,400+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 210 of 5,739 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
5,529192 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$461
Chance against standard
0.0%no change
Typical against standard
+4.1%$18 more
Without the breakoutHolds

Drops the single biggest earner, Blue Prince (7.0% of the money): 5,738 launches left.

Launches counted
5,738202 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$443
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 3,111 of 5,739.

Launches counted
3,111106 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$405
Chance against standard
-2.9%0.1 fewer in 100
Typical against standard
-8.6%$38 less
Standard
Every indie paid launch tagged Puzzle, 6 to 30 months old: 5,739 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 210 of 5,739 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Blue Prince (7.0% of the money): 5,738 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 3,111 of 5,739.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Family Friendly + Puzzle moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.