Tag pairdata 30 Sep 2026

Fantasy + Cute: a typical launch earns $970 in its first year

That is the median of 120 indie paid launches, 2024 Q4 to 2025 Q3. 13 of 246 matured launches earned $100k or more, against 18.9 expected for their price and launch quarter. Releases rose 23% on the year before: 180 against 146.

Price: $970
Price vs a year earlier: −7.6%
Releases, 12 months: 180
Upcoming games: 395
Games on the store: 1,203

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Fantasy + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.19%share of upcoming wishlist heat	0.13% to 0.27%	31 ranked of 396 upcoming gameswishlist rank 30 Sep 2026	#1,106 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.73xhits against expected	0.52x to 1.05x	246 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#4,555 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+9%player demand against new supply, relative to Steam	−10% to +30%	47 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,145 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−1%review growth against same-age games	−10% to +6%	47 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#883 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 13
Expected: 18.9

Launches: 246
Hit rate: 5.3%2.0% to 9.2%
Expected rate: 7.7%
Against expected: 0.73x0.52x to 1.05x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

246 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $1,040
Top tenth: $30,392

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 180
Prior 12 months: 146

Change: +23%
Against Steam: −10%after Steam-wide growth, shrunk by 5 releases

Parent tags

FantasyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Fantasy

pairs with Fantasy

Fantasy + Strategy RPG$6,98232 launches priced, 52 releases in 12 months
Fantasy + Tactical RPG$3,23736 launches priced, 43 releases in 12 months
Fantasy + Multiple Endings$3,03445 launches priced, 50 releases in 12 months
Fantasy + Female Protagonist$2,18571 launches priced, 101 releases in 12 months
Fantasy + Character Customization$2,14452 launches priced, 71 releases in 12 months
Fantasy + Dungeon Crawler$1,86172 launches priced, 121 releases in 12 months

Every pair with Fantasy

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

Verdicts

in development

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