Tag pairdata 30 Sep 2026

Funny + Hand-drawn: a typical launch earns $597 in its first year

That is the median of 59 indie paid launches, 2024 Q4 to 2025 Q3. 4 of 105 matured launches earned $100k or more, against 4.8 expected for their price and launch quarter. Releases rose 9% on the year before: 74 against 68.

One game dominates the figure

Price: $597
Price vs a year earlier: −70.2%
Releases, 12 months: 74
Upcoming games: 150
Games on the store: 465

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Funny + Hand-drawn on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.14%share of upcoming wishlist heat	0.10% to 0.19%	22 ranked of 150 upcoming gameswishlist rank 30 Sep 2026	#1,388 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. One game dominates the figure	0.90xhits against expected	0.62x to 1.50x	105 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,410 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+49%player demand against new supply, relative to Steam	+15% to +91%	24 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#187 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+19%review growth against same-age games	+11% to +29%	24 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#38 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 4
Expected: 4.8

Launches: 105
Hit rate: 3.8%1.7% to 9.7%
Expected rate: 4.5%
Against expected: 0.90x0.62x to 1.50x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

105 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $40
Median: $809
Top tenth: $15,453

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 74
Prior 12 months: 68

Change: +9%
Against Steam: −20%after Steam-wide growth, shrunk by 5 releases

Parent tags

FunnyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Hand-drawnNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Funny

pairs with Funny

Co-op + Funny$5,64452 launches priced, 130 releases in 12 months
Online Co-Op + Funny$5,38258 launches priced, 166 releases in 12 months
Funny + Romance$4,86732 launches priced, 30 releases in 12 months
Funny + Life Sim$2,42933 launches priced, 72 releases in 12 months
Story Rich + Funny$2,42495 launches priced, 113 releases in 12 months
Exploration + Funny$2,386110 launches priced, 181 releases in 12 months

Every pair with Funny

More with Hand-drawn

pairs with Hand-drawn

Story Rich + Hand-drawn$5,46489 launches priced, 127 releases in 12 months
Emotional + Hand-drawn$3,75736 launches priced, 43 releases in 12 months
Hand-drawn + Female Protagonist$2,64735 launches priced, 65 releases in 12 months
Adventure + Hand-drawn$2,418137 launches priced, 233 releases in 12 months
Hand-drawn + Interactive Fiction$2,02244 launches priced, 62 releases in 12 months
Visual Novel + Hand-drawn$1,84974 launches priced, 139 releases in 12 months

Every pair with Hand-drawn

Verdicts

in development

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