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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 2 Oct 2026

Niches / Gun Customization + Shooter

Niche

Gun Customization + Shooter

Games tagged both Gun Customization and Shooter: 57 indie paid launches, 11 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Gun Customization + Shooter priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Gun Customization + Shooter beats both its tags: 6 of its 15 launches earned $100k+ priced $10 to $20, against 6 of 25 launches for Gun Customization and 19.5 in 100 for Shooter.

Small sample: 15 launches, 6 hits.

2NDRunner-up
6 of 25launches earned
$100k+ small
Odds6 of 25 launches
Typical earnings$9,714
Launches25 / 6 hits
Pair leads by16.0 in 100
1STWinner
This pairGun Customization + Shooter
6 of 15launches earned
$100k+ small
Odds6 of 15 launches
Typical earnings$37,640
Launches15 / 6 hits
Expected18.6 in 100
3RDThird
Tag twoShooter
19.5in 100 earned
$100k+
Odds19.5 in 100
Typical earnings$8,418
Launches394 / 77 hits
Pair leads by20.5 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

Price bandswitches the whole page
What the overlap means

The overlap is this niche: the 15 games tagged both Gun Customization and Shooter priced $10 to $20. 40.0 in 100 of them earned $100k+, against 0.0 for Gun Customization-only games and 18.7 for Shooter-only games, so games with both tags did better than games with either tag alone.

Both: 15 games priced $10 to $20; 40.0 in 100 earned $100k+, typical first-year earnings $37,640.

Circle areas follow launch counts; the gold overlap is exactly the pair's 15 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

SULFURleads this pair30.8%
PairSULFUR30.8%
Gun CustomizationSULFUR23.7%
ShooterGray Zone Warfare19.2%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Gun Customization + Shooter

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • SULFUR earned 30.8% of the estimated first-year money of the 57 Gun Customization + Shooter launches.
  • It also leads Gun Customization, with 23.7% of that tag's money.
  • Shooter is led by Gray Zone Warfare, with 19.2% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Gun Customization + Shooter holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Gun Customization + Shooter through every lens, all prices
This pairBaseStandardevery launchWest-facing view57 of 57 launchesWithout the breakout56 of 57 launchesLast 18 months32 of 57 launches
Launches counted5711 hits5711 hits5610 hits326 hits
Earned $100k+19.3 in 10019.3 in 10017.9 in 10018.8 in 100
Typical first-year earnings$1,617top tenth $371,199+$1,617$1,617$1,415
Chance against standardthe yardstick0.0%no change-7.3%1.4 fewer in 100-2.6%0.5 fewer in 100
Typical against standardthe yardstick0.0%no change0.0%no change-12.5%$202 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Gun Customization and Shooter, 6 to 30 months old: 57 launches.

Launches counted
5711 hits
Earned $100k+
19.3 in 100
Typical first-year earnings
$1,617top tenth $371,199+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 57 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
5711 hits
Earned $100k+
19.3 in 100
Typical first-year earnings
$1,617
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, SULFUR (30.8% of the money): 56 launches left.

Launches counted
5610 hits
Earned $100k+
17.9 in 100
Typical first-year earnings
$1,617
Chance against standard
-7.3%1.4 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 32 of 57.

Launches counted
326 hits
Earned $100k+
18.8 in 100
Typical first-year earnings
$1,415
Chance against standard
-2.6%0.5 fewer in 100
Typical against standard
-12.5%$202 less
Standard
Every indie paid launch tagged both Gun Customization and Shooter, 6 to 30 months old: 57 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 57 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, SULFUR (30.8% of the money): 56 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 32 of 57.

Gun Customization holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Gun Customization through every lens, all prices
Gun CustomizationBaseStandardevery launchWest-facing view116 of 116 launchesWithout the breakout115 of 116 launchesLast 18 months68 of 116 launches
Launches counted11613 hits11613 hits11512 hits686 hits
Earned $100k+11.2 in 10011.2 in 10010.4 in 1008.8 in 1001 in 11
Typical first-year earnings$1,214top tenth $134,052+$1,214$1,132$1,132
Chance against standardthe yardstick0.0%no change-7.1%0.8 fewer in 100-21.4%2.4 fewer in 100
Typical against standardthe yardstick0.0%no change-6.8%$82 less-6.8%$82 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Gun Customization, 6 to 30 months old: 116 launches.

Launches counted
11613 hits
Earned $100k+
11.2 in 100
Typical first-year earnings
$1,214top tenth $134,052+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 116 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
11613 hits
Earned $100k+
11.2 in 100
Typical first-year earnings
$1,214
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, SULFUR (23.7% of the money): 115 launches left.

Launches counted
11512 hits
Earned $100k+
10.4 in 100
Typical first-year earnings
$1,132
Chance against standard
-7.1%0.8 fewer in 100
Typical against standard
-6.8%$82 less
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 68 of 116.

Launches counted
686 hits
Earned $100k+
8.8 in 1001 in 11
Typical first-year earnings
$1,132
Chance against standard
-21.4%2.4 fewer in 100
Typical against standard
-6.8%$82 less
Standard
Every indie paid launch tagged Gun Customization, 6 to 30 months old: 116 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 116 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, SULFUR (23.7% of the money): 115 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 68 of 116.

Shooter holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Shooter through every lens, all prices
ShooterBaseStandardevery launchWest-facing view2,534 of 2,618 launchesWithout the breakout2,617 of 2,618 launchesLast 18 months1,346 of 2,618 launches
Launches counted2,618155 hits2,534149 hits2,617154 hits1,34675 hits
Earned $100k+5.9 in 1001 in 175.9 in 1001 in 175.9 in 1001 in 175.6 in 1001 in 18
Typical first-year earnings$363top tenth $20,964+$403$363$324
Chance against standardthe yardstick0.0%no change0.0%no change-5.1%0.3 fewer in 100
Typical against standardthe yardstick+11.0%$40 more0.0%no change-10.7%$39 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Shooter, 6 to 30 months old: 2,618 launches.

Launches counted
2,618155 hits
Earned $100k+
5.9 in 1001 in 17
Typical first-year earnings
$363top tenth $20,964+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 84 of 2,618 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2,534149 hits
Earned $100k+
5.9 in 1001 in 17
Typical first-year earnings
$403
Chance against standard
0.0%no change
Typical against standard
+11.0%$40 more
Without the breakoutHolds

Drops the single biggest earner, Gray Zone Warfare (19.2% of the money): 2,617 launches left.

Launches counted
2,617154 hits
Earned $100k+
5.9 in 1001 in 17
Typical first-year earnings
$363
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,346 of 2,618.

Launches counted
1,34675 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$324
Chance against standard
-5.1%0.3 fewer in 100
Typical against standard
-10.7%$39 less
Standard
Every indie paid launch tagged Shooter, 6 to 30 months old: 2,618 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 84 of 2,618 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Gray Zone Warfare (19.2% of the money): 2,617 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 1,346 of 2,618.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Gun Customization + Shooter moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.