Tag pairdata 30 Sep 2026

Hidden Object + 2D: a typical launch earns $546 in its first year

That is the median of 263 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 473 matured launches earned $100k or more, against 26.0 expected for their price and launch quarter. Releases fell 21% on the year before: 238 against 302.

Price: $546
Price vs a year earlier: −24.7%
Releases, 12 months: 238
Upcoming games: 304
Games on the store: 1,615

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Hidden Object + 2D on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.02%share of upcoming wishlist heat	0.02% to 0.03%	10 ranked of 304 upcoming gameswishlist rank 30 Sep 2026	#3,259 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.28xhits against expected	0.19x to 0.45x	473 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,802 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+61%player demand against new supply, relative to Steam	+42% to +90%	47 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#100 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−6%review growth against same-age games	−13% to 0%	47 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,090 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 26.0

Launches: 473
Hit rate: 1.1%0.4% to 2.9%
Expected rate: 5.5%
Against expected: 0.28x0.19x to 0.45x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

473 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $581
Top tenth: $4,700

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 238
Prior 12 months: 302

Change: −21%
Against Steam: −42%after Steam-wide growth, shrunk by 5 releases

Parent tags

Hidden ObjectGenre pageRanked on every board, with its best pairs.
2DNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Hidden Object

pairs with Hidden Object

Hidden Object + Detective$1,18352 launches priced, 73 releases in 12 months
Hidden Object + Story Rich$1,155101 launches priced, 94 releases in 12 months
Hidden Object + Visual Novel$1,05038 launches priced, 46 releases in 12 months
Hidden Object + Creature Collector$92239 launches priced, 35 releases in 12 months
Hidden Object + Funny$88938 launches priced, 67 releases in 12 months
Hidden Object + Cats$865105 launches priced, 132 releases in 12 months

Every pair with Hidden Object

More with 2D

pairs with 2D

2D + Roguelike Deckbuilder$6,77234 launches priced, 64 releases in 12 months
2D + Romance$3,28176 launches priced, 110 releases in 12 months
War + 2D$3,16035 launches priced, 55 releases in 12 months
2D + Dating Sim$2,55991 launches priced, 116 releases in 12 months
2D + LGBTQ+$2,46550 launches priced, 85 releases in 12 months
2D + Historical$2,32474 launches priced, 130 releases in 12 months

Every pair with 2D

Verdicts

in development

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