Tag pairdata 30 Sep 2026

Hidden Object + Collectathon: a typical launch earns $404 in its first year

That is the median of 67 indie paid launches, 2024 Q4 to 2025 Q3. 2 of 134 matured launches earned $100k or more, against 2.9 expected for their price and launch quarter. Releases rose 90% on the year before: 137 against 72.

Price: $404
Price vs a year earlier: −37.3%
Releases, 12 months: 137
Upcoming games: 166
Games on the store: 527

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Hidden Object + Collectathon on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.16%share of upcoming wishlist heat	0.09% to 0.26%	12 ranked of 167 upcoming gameswishlist rank 30 Sep 2026	#1,235 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.85xhits against expected	0.62x to 1.52x	134 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,746 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 2
Expected: 2.9

Launches: 134
Hit rate: 1.5%0.0% to 3.2%
Expected rate: 2.1%
Against expected: 0.85x0.62x to 1.52x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

134 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $404
Top tenth: $10,780

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 137
Prior 12 months: 72

Change: +90%

Parent tags

Hidden ObjectGenre pageRanked on every board, with its best pairs.
CollectathonNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Hidden Object

pairs with Hidden Object

Hidden Object + Detective$1,18352 launches priced, 73 releases in 12 months
Hidden Object + Story Rich$1,155101 launches priced, 94 releases in 12 months
Hidden Object + Visual Novel$1,05038 launches priced, 46 releases in 12 months
Hidden Object + Creature Collector$92239 launches priced, 35 releases in 12 months
Hidden Object + Funny$88938 launches priced, 67 releases in 12 months
Hidden Object + Cats$865105 launches priced, 132 releases in 12 months

Every pair with Hidden Object

More with Collectathon

pairs with Collectathon

Collectathon + Cozy$5,08330 launches priced, 84 releases in 12 months
Collectathon + Creature Collector$1,98356 launches priced, 94 releases in 12 months
Pixel Graphics + Collectathon$1,85847 launches priced, 78 releases in 12 months
Relaxing + Collectathon$1,84084 launches priced, 182 releases in 12 months
Collectathon + Idler$1,77756 launches priced, 144 releases in 12 months
Collectathon + Incremental$1,13151 launches priced, 139 releases in 12 months

Every pair with Collectathon

Verdicts

in development

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