Tag pairdata 30 Sep 2026

Horror + Linear: a typical launch earns $808 in its first year

That is the median of 121 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 231 matured launches earned $100k or more, against 5.7 expected for their price and launch quarter. Releases rose 6% on the year before: 153 against 144.

Price: $808
Price vs a year earlier: −13.0%
Releases, 12 months: 153
Upcoming games: 271
Games on the store: 814

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Horror + Linear on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.11%share of upcoming wishlist heat	0.07% to 0.16%	16 ranked of 271 upcoming gameswishlist rank 30 Sep 2026	#1,615 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.92xhits against expected	0.62x to 1.50x	231 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,320 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 5.7

Launches: 231
Hit rate: 2.2%0.9% to 4.5%
Expected rate: 2.5%
Against expected: 0.92x0.62x to 1.50x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

231 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $40
Median: $728
Top tenth: $8,248

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 153
Prior 12 months: 144

Change: +6%

Parent tags

HorrorGenre pageRanked on every board, with its best pairs.
LinearNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Horror

pairs with Horror

Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months
Horror + Multiplayer$5,680106 launches priced, 172 releases in 12 months
Horror + Lovecraftian$3,41850 launches priced, 72 releases in 12 months
Horror + Roguelike$3,33937 launches priced, 73 releases in 12 months
Horror + Text-Based$2,83130 launches priced, 65 releases in 12 months

Every pair with Horror

More with Linear

pairs with Linear

Walking Simulator + Linear$1,56566 launches priced, 92 releases in 12 months
Psychological Horror + Linear$1,11182 launches priced, 104 releases in 12 months
Story Rich + Linear$91095 launches priced, 129 releases in 12 months
Visual Novel + Linear$84831 launches priced, 69 releases in 12 months
Female Protagonist + Linear$79940 launches priced, 57 releases in 12 months
Point & Click + Linear$76962 launches priced, 63 releases in 12 months

Every pair with Linear

Verdicts

in development

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