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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Horror + Strategy

Niche

Horror + Strategy

Games tagged both Horror and Strategy: 192 indie paid launches, 13 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Horror + Strategy priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Horror and is about level with Strategy; priced $10 to $20 it is too small to compare with Horror and is too small to compare with Strategy.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Horror + Strategy is too small to compare with Horror and is too small to compare with Strategy: 3 of its 18 launches earned $100k+ priced $10 to $20, against 22.0 in 100 for Horror and 18.8 in 100 for Strategy.

Small sample: 18 launches, 3 hits.

TIEA tie
Tag oneHorror
22.0in 100 earned
$100k+
Odds22.0 in 100
Typical earnings$12,981
Launches345 / 76 hits
Pair against ittoo few hits to compare
TIEA tie
This pairHorror + Strategy
3 of 18launches earned
$100k+ small
Odds3 of 18 launches
$1k+16 of 18 launches
$10k+12 of 18 launches
Launches18 / 3 hits
Expected20.4 in 100
TIETied
Tag twoStrategy
18.8in 100 earned
$100k+
Odds18.8 in 100
Typical earnings$10,037
Launches845 / 159 hits
Pair against ittoo few hits to compare
All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
What the overlap means

The overlap is this niche: the 18 games tagged both Horror and Strategy priced $10 to $20. 3 of 18 of them earned $100k+, against 22.3 in 100 for Horror-only games and 18.9 in 100 for Strategy-only games, so the mix is too small to compare with Horror alone and is too small to compare with Strategy alone.

Both: 18 games priced $10 to $20; 3 of 18 earned $100k+, odds by size $1k+ 16 of 18 launches · $10k+ 12 of 18 launches · $100k+ 3 of 18 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 18 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

CloverPitleads this pair35.7%
PairCloverPit35.7%
HorrorLethal Company18.3%
StrategyManor Lords15.2%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Horror + Strategy

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • CloverPit earned 35.7% of the estimated first-year money of the 192 Horror + Strategy launches.
  • Horror is led by Lethal Company, with 18.3% of its money.
  • Strategy is led by Manor Lords, with 15.2% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Horror + Strategy holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Horror + Strategy through every lens, all prices
This pairBaseStandardevery launchWest-facing view182 of 192 launchesWithout the breakout191 of 192 launchesLast 18 months53 of 192 launches
Launches counted19213 hits18212 hits19112 hits535 hits
Earned $100k+6.8 in 1001 in 156.6 in 1001 in 156.3 in 1001 in 169.4 in 1001 in 11
Typical first-year earnings$310top tenth $40,009+$310$310under 100 launches
Chance against standardthe base-2.6%0.2 fewer in 100-7.2%0.5 fewer in 100+39.3%2.7 more in 100
Typical against standardthe base0.0%no change0.0%no changeunder 100 launches
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Horror and Strategy, 12 to 36 months old: 192 launches.

Launches counted
19213 hits
Earned $100k+
6.8 in 1001 in 15
Typical first-year earnings
$310top tenth $40,009+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 10 of 192 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
18212 hits
Earned $100k+
6.6 in 1001 in 15
Typical first-year earnings
$310
Chance against standard
-2.6%0.2 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, CloverPit (35.7% of the money): 191 launches left. It moves the answer when that one game earned over half the money.

Launches counted
19112 hits
Earned $100k+
6.3 in 1001 in 16
Typical first-year earnings
$310
Chance against standard
-7.2%0.5 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 53 of 192.

Launches counted
535 hits
Earned $100k+
9.4 in 1001 in 11
Typical first-year earnings
under 100 launches
Chance against standard
+39.3%2.7 more in 100
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged both Horror and Strategy, 12 to 36 months old: 192 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 10 of 192 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, CloverPit (35.7% of the money): 191 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 53 of 192.

Horror holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Horror through every lens, all prices
HorrorBaseStandardevery launchWest-facing view2,992 of 3,140 launchesWithout the breakout3,139 of 3,140 launchesLast 18 months884 of 3,140 launches
Launches counted3,140186 hits2,992181 hits3,139185 hits88449 hits
Earned $100k+5.9 in 1001 in 176.0 in 1001 in 175.9 in 1001 in 175.5 in 1001 in 18
Typical first-year earnings$1,007top tenth $37,527+$1,011$1,007$893
Chance against standardthe base+2.1%0.1 more in 100-0.5%no change-6.4%0.4 fewer in 100
Typical against standardthe base+0.4%$4 more0.0%no change-11.3%$114 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Horror, 12 to 36 months old: 3,140 launches.

Launches counted
3,140186 hits
Earned $100k+
5.9 in 1001 in 17
Typical first-year earnings
$1,007top tenth $37,527+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,140 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2,992181 hits
Earned $100k+
6.0 in 1001 in 17
Typical first-year earnings
$1,011
Chance against standard
+2.1%0.1 more in 100
Typical against standard
+0.4%$4 more
Without the breakoutHolds

Drops the single biggest earner, Lethal Company (18.3% of the money): 3,139 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,139185 hits
Earned $100k+
5.9 in 1001 in 17
Typical first-year earnings
$1,007
Chance against standard
-0.5%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 884 of 3,140.

Launches counted
88449 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$893
Chance against standard
-6.4%0.4 fewer in 100
Typical against standard
-11.3%$114 less
Standard
Every indie paid launch tagged Horror, 12 to 36 months old: 3,140 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 148 of 3,140 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Lethal Company (18.3% of the money): 3,139 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 884 of 3,140.

Strategy holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Strategy through every lens, all prices
StrategyBaseStandardevery launchWest-facing view4,307 of 4,688 launchesWithout the breakout4,687 of 4,688 launchesLast 18 months1,459 of 4,688 launches
Launches counted4,688325 hits4,307297 hits4,687324 hits1,459107 hits
Earned $100k+6.9 in 1001 in 146.9 in 1001 in 156.9 in 1001 in 147.3 in 1001 in 14
Typical first-year earnings$439top tenth $49,022+$496$439$521
Chance against standardthe base-0.5%no change-0.3%no change+5.8%0.4 more in 100
Typical against standardthe base+13.0%$57 more0.0%no change+18.7%$82 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Strategy, 12 to 36 months old: 4,688 launches.

Launches counted
4,688325 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$439top tenth $49,022+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,688 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,307297 hits
Earned $100k+
6.9 in 1001 in 15
Typical first-year earnings
$496
Chance against standard
-0.5%no change
Typical against standard
+13.0%$57 more
Without the breakoutHolds

Drops the single biggest earner, Manor Lords (15.2% of the money): 4,687 launches left. It moves the answer when that one game earned over half the money.

Launches counted
4,687324 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$439
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,459 of 4,688.

Launches counted
1,459107 hits
Earned $100k+
7.3 in 1001 in 14
Typical first-year earnings
$521
Chance against standard
+5.8%0.4 more in 100
Typical against standard
+18.7%$82 more
Standard
Every indie paid launch tagged Strategy, 12 to 36 months old: 4,688 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,688 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Manor Lords (15.2% of the money): 4,687 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,459 of 4,688.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Horror + Strategy moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.