Tag pairdata 30 Sep 2026
Niches / Magic / Female Protagonist
Magic + Female Protagonist: a typical launch earns $3,076 in its first year
That is the median of 30 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 48 matured launches earned $100k or more, against 6.5 expected for their price and launch quarter. Releases fell 44% on the year before: 19 against 34.
- One game dominates the figure
- Price
- $3,076 median of 30 launches
- Price vs a year earlier
- −28.7% four quarters on the four before
- Releases, 12 months
- 19 34 the year before
- Upcoming games
- 90 coming soon on Steam
- Games on the store
- 252 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 0.15%share of upcoming wishlist heat | 0.03% to 0.40% | 9 ranked of 90 upcoming gameswishlist rank 30 Sep 2026 | #5,281 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 0.85xhits against expected | 0.58x to 1.33x | 48 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #3,794 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 48
- Hit rate
- 10.4%5.4% to 21.1%
- Expected rate
- 13.5%
- Against expected
- 0.85x0.58x to 1.33x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
48 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $69
- Median
- $3,075
- Top tenth
- $75,107
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- −44%
Parent tags
- MagicNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Female ProtagonistNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- WITCH ON THE HOLY NIGHT (opens the Steam store)2023 · 7,312 reviews, 98% positiveest. $4.1M
- South of Midnight (opens the Steam store)2025 · 4,399 reviews, 94% positiveest. $3.1M
- 1666: Amsterdam (opens the Steam store)2026 · 821 reviews, 63% positiveest. $499k
- Ghost Town (opens the Steam store)2025 · 576 reviews, 95% positiveest. $291k
- Mika and The Witch's Mountain (opens the Steam store)2024 · 676 reviews, 86% positiveest. $274k
- HYKE:Northern Light(s) (opens the Steam store)2025 · 247 reviews, 72% positiveest. $140k
- Magical Delicacy (opens the Steam store)2024 · 240 reviews, 77% positiveest. $121k
- Witch and Council : The Card (opens the Steam store)2024 · 182 reviews, 48% positiveest. $55k
More with Magic
pairs with Magic- Story Rich + Magic$3,23836 launches priced, 32 releases in 12 months
- Magic + Action Roguelike$1,70732 launches priced, 52 releases in 12 months
- Magic + Colorful$1,66832 launches priced, 38 releases in 12 months
- RPG + Magic$1,37576 launches priced, 105 releases in 12 months
- Fantasy + Magic$1,214137 launches priced, 217 releases in 12 months
- Roguelite + Magic$1,13235 launches priced, 51 releases in 12 months
More with Female Protagonist
pairs with Female Protagonist- Hack and Slash + Female Protagonist$10,32730 launches priced, 52 releases in 12 months
- JRPG + Female Protagonist$6,70840 launches priced, 47 releases in 12 months
- Female Protagonist + Action Roguelike$6,55637 launches priced, 55 releases in 12 months
- Mystery + Female Protagonist$5,30753 launches priced, 76 releases in 12 months
- Female Protagonist + LGBTQ+$4,85853 launches priced, 86 releases in 12 months
- Bullet Hell + Female Protagonist$4,45135 launches priced, 39 releases in 12 months
Verdicts
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