Tag pairdata 30 Sep 2026

Management + Shop Keeper: a typical launch earns $31,612 in its first year

That is the median of 35 indie paid launches, 2024 Q4 to 2025 Q3. 17 of 104 matured launches earned $100k or more, against 9.5 expected for their price and launch quarter. Releases rose 419% on the year before: 187 against 36.

Price: $31,612
Price vs a year earlier: n/a
Releases, 12 months: 187
Upcoming games: 419
Games on the store: 662

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Management + Shop Keeper on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.34%share of upcoming wishlist heat	0.19% to 0.60%	35 ranked of 419 upcoming gameswishlist rank 30 Sep 2026	#684 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.60xhits against expected	1.18x to 2.17x	104 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#550 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 17
Expected: 9.5

Launches: 104
Hit rate: 16.3%10.5% to 25.3%
Expected rate: 9.1%
Against expected: 1.60x1.18x to 2.17x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

104 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $87
Median: $6,877
Top tenth: $173,185

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 187
Prior 12 months: 36

Change: +419%

Parent tags

ManagementGenre pageRanked on every board, with its best pairs.
Shop KeeperGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Management

pairs with Management

Trading + Management$22,06052 launches priced, 89 releases in 12 months
Multiplayer + Management$19,88833 launches priced, 51 releases in 12 months
Management + Colony Sim$15,78739 launches priced, 61 releases in 12 months
Realistic + Management$13,70546 launches priced, 74 releases in 12 months
Capitalism + Management$13,15777 launches priced, 165 releases in 12 months
Base Building + Management$12,38472 launches priced, 109 releases in 12 months

Every pair with Management

More with Shop Keeper

pairs with Shop Keeper

Simulation + Shop Keeper$32,26936 launches priced, 330 releases in 12 months
Economy + Shop Keeper$15,12233 launches priced, 133 releases in 12 months
Casual + Shop Keeperno price211 releases in 12 months
Life Sim + Shop Keeperno price136 releases in 12 months
3D + Shop Keeperno price107 releases in 12 months
Immersive Sim + Shop Keeperno price91 releases in 12 months

Every pair with Shop Keeper

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.