Tag pairdata 30 Sep 2026

Multiplayer + Family Friendly: a typical launch earns $1,214 in its first year

That is the median of 53 indie paid launches, 2024 Q4 to 2025 Q3. 8 of 111 matured launches earned $100k or more, against 9.5 expected for their price and launch quarter. Releases rose 45% on the year before: 96 against 66.

Price: $1,214
Price vs a year earlier: +11.4%
Releases, 12 months: 96
Upcoming games: 202
Games on the store: 694

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Multiplayer + Family Friendly on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.11%share of upcoming wishlist heat	0.05% to 0.16%	7 ranked of 202 upcoming gameswishlist rank 30 Sep 2026	#1,653 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.88xhits against expected	0.61x to 1.34x	111 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,534 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	−5%player demand against new supply, relative to Steam	−32% to +22%	39 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,601 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	−1%review growth against same-age games	−16% to +11%	39 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,016 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 8
Expected: 9.5

Launches: 111
Hit rate: 7.2%4.0% to 16.5%
Expected rate: 8.5%
Against expected: 0.88x0.61x to 1.34x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

111 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $20
Median: $1,294
Top tenth: $73,673

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 96
Prior 12 months: 66

Change: +45%
Against Steam: +5%after Steam-wide growth, shrunk by 5 releases

Parent tags

MultiplayerNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Multiplayer

pairs with Multiplayer

Sandbox + Multiplayer$32,53338 launches priced, 71 releases in 12 months
Multiplayer + Management$19,88833 launches priced, 51 releases in 12 months
Multiplayer + Realistic$17,04044 launches priced, 62 releases in 12 months
Open World + Multiplayer$15,60236 launches priced, 75 releases in 12 months
Multiplayer + Immersive Sim$15,00039 launches priced, 38 releases in 12 months
Simulation + Multiplayer$8,980122 launches priced, 253 releases in 12 months

Every pair with Multiplayer

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.