Tag pairdata 30 Sep 2026
Niches / Online Co-Op / Survival Horror
Online Co-Op + Survival Horror: a typical launch earns $4,347 in its first year
That is the median of 62 indie paid launches, 2024 Q4 to 2025 Q3. 19 of 113 matured launches earned $100k or more, against 4.8 expected for their price and launch quarter. Releases rose 17% on the year before: 83 against 71.
- Price
- $4,347 median of 62 launches
- Price vs a year earlier
- −78.4% four quarters on the four before
- Releases, 12 months
- 83 71 the year before
- Upcoming games
- 331 coming soon on Steam
- Games on the store
- 612 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 2.13%share of upcoming wishlist heat | 0.53% to 4.69% | 44 ranked of 331 upcoming gameswishlist rank 30 Sep 2026 | #4,004 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 2.81xhits against expected | 2.09x to 3.75x | 113 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #19 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| +29%player demand against new supply, relative to Steam | −6% to +68% | 49 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #533 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| +10%review growth against same-age games | −6% to +28% | 49 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,599 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 113
- Hit rate
- 16.8%8.3% to 24.9%
- Expected rate
- 4.3%
- Against expected
- 2.81x2.09x to 3.75x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
113 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $293
- Median
- $4,207
- Top tenth
- $342,097
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +17%
- Against Steam
- −14%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Online Co-OpNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Survival HorrorGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Lethal Company (opens the Steam store)2023 · 411,708 reviews, 97% positiveest. $82M
- No More Room in Hell 2 (opens the Steam store)2024 · 17,104 reviews, 62% positiveest. $9.5M
- MISERY (opens the Steam store)2025 · 20,143 reviews, 85% positiveest. $5.2M
- Killer Klowns From Outer Space: The Game (opens the Steam store)2024 · 3,398 reviews, 73% positiveest. $2.8M
- Nuclear Nightmare (opens the Steam store)2024 · 15,454 reviews, 81% positiveest. $2.2M
- PANICORE (opens the Steam store)2024 · 10,768 reviews, 78% positiveest. $2.1M
- Species: Unknown (opens the Steam store)2025 · 9,656 reviews, 94% positiveest. $1.9M
- Shift At Midnight (opens the Steam store)2026 · 10,587 reviews, 88% positiveest. $1.9M
More with Online Co-Op
pairs with Online Co-Op- FPS + Online Co-Op$13,34030 launches priced, 50 releases in 12 months
- Simulation + Online Co-Op$11,02868 launches priced, 133 releases in 12 months
- Online Co-Op + Action Roguelike$7,94636 launches priced, 72 releases in 12 months
- Exploration + Online Co-Op$7,08069 launches priced, 134 releases in 12 months
- Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
- Co-op + Online Co-Op$6,190195 launches priced, 381 releases in 12 months
More with Survival Horror
pairs with Survival Horror- Co-op + Survival Horror$5,09540 launches priced, 60 releases in 12 months
- Story Rich + Survival Horror$2,87060 launches priced, 95 releases in 12 months
- Survival Horror + Supernatural$2,54732 launches priced, 59 releases in 12 months
- Multiplayer + Survival Horror$2,12251 launches priced, 72 releases in 12 months
- Survival Horror + Walking Simulator$1,33358 launches priced, 74 releases in 12 months
- Psychological Horror + Survival Horror$1,213231 launches priced, 319 releases in 12 months
Verdicts
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