Tag pairdata 30 Sep 2026

Puzzle + Cats: a typical launch earns $852 in its first year

That is the median of 124 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 258 matured launches earned $100k or more, against 3.4 expected for their price and launch quarter. Releases rose 37% on the year before: 203 against 148.

Price: $852
Price vs a year earlier: −34.8%
Releases, 12 months: 203
Upcoming games: 183
Games on the store: 837

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Puzzle + Cats on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.04%share of upcoming wishlist heat	0.03% to 0.06%	16 ranked of 183 upcoming gameswishlist rank 30 Sep 2026	#2,712 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.24xhits against expected	0.85x to 2.04x	258 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,566 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−7%player demand against new supply, relative to Steam	−22% to +9%	82 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,663 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−7%review growth against same-age games	−13% to −2%	82 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,135 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 5
Expected: 3.4

Launches: 258
Hit rate: 1.9%0.8% to 4.0%
Expected rate: 1.3%
Against expected: 1.24x0.85x to 2.04x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

258 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $115
Median: $969
Top tenth: $5,377

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 203
Prior 12 months: 148

Change: +37%
Against Steam: 0%after Steam-wide growth, shrunk by 5 releases

Parent tags

PuzzleGenre pageRanked on every board, with its best pairs.
CatsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Puzzle

pairs with Puzzle

Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months

Every pair with Puzzle

More with Cats

pairs with Cats

Adventure + Cats$1,84443 launches priced, 70 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months
Point & Click + Cats$1,12857 launches priced, 110 releases in 12 months
Cats + Cozy$1,10583 launches priced, 142 releases in 12 months
Relaxing + Cats$887143 launches priced, 201 releases in 12 months
Cats + Wholesome$88478 launches priced, 95 releases in 12 months

Every pair with Cats

Verdicts

in development

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