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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Puzzle + Strategy

Niche

Puzzle + Strategy

Games tagged both Puzzle and Strategy: 1,020 indie paid launches, 18 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Puzzle + Strategy priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Puzzle and trails Strategy; priced $10 to $20 it trails both its tags.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Puzzle + Strategy trails both its tags: 6.8 in 100 of its launches earned $100k+ priced $10 to $20, against 14.3 in 100 for Puzzle and 18.8 in 100 for Strategy.

That is 1 in 15, about 0.3 times the 20.4 in 100 expected for any launch at this price.

2NDRunner-up
Tag onePuzzle
14.3in 100 earned
$100k+
Odds14.3 in 100
Typical earnings$5,070
Launches684 / 98 hits
Pair trails by7.5 in 100
3RDThird
This pairPuzzle + Strategy
6.8in 100 earned
$100k+
Odds1 in 15
Typical earnings$2,844
Launches103 / 7 hits
Expected20.4 in 100
1STWinner
Tag twoStrategy
18.8in 100 earned
$100k+
Odds18.8 in 100
Typical earnings$10,037
Launches845 / 159 hits
Pair trails by12.0 in 100
All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 103 games tagged both Puzzle and Strategy priced $10 to $20. 6.8 in 100 of them earned $100k+, against 15.7 in 100 for Puzzle-only games and 20.5 in 100 for Strategy-only games, so games with both tags did worse than games with either tag alone.

Both: 103 games priced $10 to $20; 6.8 in 100 earned $100k+ (1 in 15), typical first-year earnings $2,844.

Circle areas follow launch counts; the gold overlap is exactly the pair's 103 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

shapez 2 - Factoryleads this pair44.5%
Pairshapez 2 - Factory44.5%
PuzzleBlue Prince7.4%
StrategyManor Lords15.2%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkChanged recently. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

Open free preview
ComparablesFree until launchClick to unlockWho leads Puzzle + Strategy

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • shapez 2 - Factory earned 44.5% of the estimated first-year money of the 1,020 Puzzle + Strategy launches.
  • Puzzle is led by Blue Prince, with 7.4% of its money.
  • Strategy is led by Manor Lords, with 15.2% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Puzzle + Strategy is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Puzzle + Strategy through every lens, all prices
This pairBaseStandardevery launchWest-facing view979 of 1,020 launchesWithout the breakout1,019 of 1,020 launchesLast 18 months306 of 1,020 launches
Launches counted1,02018 hits97917 hits1,01917 hits3064 hits
Earned $100k+1.8 in 1001 in 571.7 in 1001 in 581.7 in 1001 in 604 of 306too few for a rate
Typical first-year earnings$211top tenth $7,079+$211$211$266
Chance against standardthe base-1.6%no change-5.5%0.1 fewer in 100-25.9%0.5 fewer in 100; too few to tell
Typical against standardthe base0.0%no change0.0%no change+26.1%$55 more
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged both Puzzle and Strategy, 12 to 36 months old: 1,020 launches.

Launches counted
1,02018 hits
Earned $100k+
1.8 in 1001 in 57
Typical first-year earnings
$211top tenth $7,079+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 41 of 1,020 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
97917 hits
Earned $100k+
1.7 in 1001 in 58
Typical first-year earnings
$211
Chance against standard
-1.6%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, shapez 2 - Factory (44.5% of the money): 1,019 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,01917 hits
Earned $100k+
1.7 in 1001 in 60
Typical first-year earnings
$211
Chance against standard
-5.5%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 306 of 1,020.

Launches counted
3064 hits
Earned $100k+
4 of 306too few for a rate
Typical first-year earnings
$266
Chance against standard
-25.9%0.5 fewer in 100; too few to tell
Typical against standard
+26.1%$55 more
Standard
Every indie paid launch tagged both Puzzle and Strategy, 12 to 36 months old: 1,020 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 41 of 1,020 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, shapez 2 - Factory (44.5% of the money): 1,019 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 306 of 1,020.

Puzzle holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Puzzle through every lens, all prices
PuzzleBaseStandardevery launchWest-facing view5,055 of 5,256 launchesWithout the breakout5,255 of 5,256 launchesLast 18 months1,493 of 5,256 launches
Launches counted5,256185 hits5,055174 hits5,255184 hits1,49359 hits
Earned $100k+3.5 in 1001 in 283.4 in 1001 in 293.5 in 1001 in 294.0 in 1001 in 25
Typical first-year earnings$421top tenth $14,242+$428$421$428
Chance against standardthe base-2.2%0.1 fewer in 100-0.5%no change+12.3%0.4 more in 100
Typical against standardthe base+1.7%$7 more0.0%no change+1.7%$7 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Puzzle, 12 to 36 months old: 5,256 launches.

Launches counted
5,256185 hits
Earned $100k+
3.5 in 1001 in 28
Typical first-year earnings
$421top tenth $14,242+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 201 of 5,256 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
5,055174 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$428
Chance against standard
-2.2%0.1 fewer in 100
Typical against standard
+1.7%$7 more
Without the breakoutHolds

Drops the single biggest earner, Blue Prince (7.4% of the money): 5,255 launches left. It moves the answer when that one game earned over half the money.

Launches counted
5,255184 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$421
Chance against standard
-0.5%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,493 of 5,256.

Launches counted
1,49359 hits
Earned $100k+
4.0 in 1001 in 25
Typical first-year earnings
$428
Chance against standard
+12.3%0.4 more in 100
Typical against standard
+1.7%$7 more
Standard
Every indie paid launch tagged Puzzle, 12 to 36 months old: 5,256 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 201 of 5,256 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Blue Prince (7.4% of the money): 5,255 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,493 of 5,256.

Strategy holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Strategy through every lens, all prices
StrategyBaseStandardevery launchWest-facing view4,307 of 4,688 launchesWithout the breakout4,687 of 4,688 launchesLast 18 months1,459 of 4,688 launches
Launches counted4,688325 hits4,307297 hits4,687324 hits1,459107 hits
Earned $100k+6.9 in 1001 in 146.9 in 1001 in 156.9 in 1001 in 147.3 in 1001 in 14
Typical first-year earnings$439top tenth $49,022+$496$439$521
Chance against standardthe base-0.5%no change-0.3%no change+5.8%0.4 more in 100
Typical against standardthe base+13.0%$57 more0.0%no change+18.7%$82 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Strategy, 12 to 36 months old: 4,688 launches.

Launches counted
4,688325 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$439top tenth $49,022+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,688 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,307297 hits
Earned $100k+
6.9 in 1001 in 15
Typical first-year earnings
$496
Chance against standard
-0.5%no change
Typical against standard
+13.0%$57 more
Without the breakoutHolds

Drops the single biggest earner, Manor Lords (15.2% of the money): 4,687 launches left. It moves the answer when that one game earned over half the money.

Launches counted
4,687324 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$439
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,459 of 4,688.

Launches counted
1,459107 hits
Earned $100k+
7.3 in 1001 in 14
Typical first-year earnings
$521
Chance against standard
+5.8%0.4 more in 100
Typical against standard
+18.7%$82 more
Standard
Every indie paid launch tagged Strategy, 12 to 36 months old: 4,688 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 381 of 4,688 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Manor Lords (15.2% of the money): 4,687 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,459 of 4,688.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Puzzle + Strategy moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.