Tag pairdata 30 Sep 2026

Relaxing + Family Friendly: a typical launch earns $404 in its first year

That is the median of 188 indie paid launches, 2024 Q4 to 2025 Q3. 16 of 409 matured launches earned $100k or more, against 19.4 expected for their price and launch quarter. Releases rose 25% on the year before: 269 against 216.

Price: $404
Price vs a year earlier: −37.5%
Releases, 12 months: 269
Upcoming games: 346
Games on the store: 1,715

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Relaxing + Family Friendly on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.24%share of upcoming wishlist heat	0.17% to 0.29%	36 ranked of 346 upcoming gameswishlist rank 30 Sep 2026	#924 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.85xhits against expected	0.61x to 1.20x	409 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,769 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+10%player demand against new supply, relative to Steam	−6% to +31%	75 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,087 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+1%review growth against same-age games	−6% to +9%	75 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#771 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 16
Expected: 19.4

Launches: 409
Hit rate: 3.9%1.6% to 7.8%
Expected rate: 4.7%
Against expected: 0.85x0.61x to 1.20x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

409 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $403
Top tenth: $25,328

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 269
Prior 12 months: 216

Change: +25%
Against Steam: −8%after Steam-wide growth, shrunk by 5 releases

Parent tags

RelaxingNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Relaxing

pairs with Relaxing

Relaxing + Economy$7,82849 launches priced, 115 releases in 12 months
Relaxing + Open World$3,43945 launches priced, 56 releases in 12 months
Building + Relaxing$3,39787 launches priced, 134 releases in 12 months
Relaxing + Management$3,154101 launches priced, 233 releases in 12 months
Relaxing + Farming Sim$2,87450 launches priced, 106 releases in 12 months
Relaxing + Crafting$2,42950 launches priced, 83 releases in 12 months

Every pair with Relaxing

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

Verdicts

in development

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