Tag pairdata 30 Sep 2026
Niches / Story Rich / 2D
Story Rich + 2D: a typical launch earns $1,050 in its first year
That is the median of 367 indie paid launches, 2024 Q4 to 2025 Q3. 41 of 733 matured launches earned $100k or more, against 66.4 expected for their price and launch quarter. Releases rose 10% on the year before: 482 against 439.
- One game dominates the figure
- Price
- $1,050 median of 367 launches
- Price vs a year earlier
- −30.7% four quarters on the four before
- Releases, 12 months
- 482 439 the year before
- Upcoming games
- 1,485 coming soon on Steam
- Games on the store
- 3,887 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 1.10%share of upcoming wishlist heat | 0.83% to 1.45% | 156 ranked of 1,485 upcoming gameswishlist rank 30 Sep 2026 | #212 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 0.63xhits against expected | 0.50x to 0.80x | 733 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #5,089 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | +30%player demand against new supply, relative to Steam | +19% to +49% | 190 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #492 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | +5%review growth against same-age games | 0% to +11% | 190 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #570 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 733
- Hit rate
- 5.6%3.6% to 8.5%
- Expected rate
- 9.1%
- Against expected
- 0.63x0.50x to 0.80x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
733 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $810
- Top tenth
- $41,557
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +10%
- Against Steam
- −19%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Story RichNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- 2DNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- DELTARUNE (opens the Steam store)2025 · 126,392 reviews, 98% positiveest. $63M
- Nine Sols (opens the Steam store)2024 · 40,347 reviews, 94% positiveest. $23M
- Until Then (opens the Steam store)2024 · 15,814 reviews, 96% positiveest. $6.2M
- WITCH ON THE HOLY NIGHT (opens the Steam store)2023 · 7,312 reviews, 98% positiveest. $4.1M
- In Stars And Time (opens the Steam store)2023 · 7,879 reviews, 96% positiveest. $3.2M
- Urban Myth Dissolution Center (opens the Steam store)2025 · 5,989 reviews, 88% positiveest. $1.9M
- Enigma of Fear (opens the Steam store)2024 · 3,095 reviews, 95% positiveest. $1.9M
- Minds Beneath Us (opens the Steam store)2024 · 5,771 reviews, 96% positiveest. $1.7M
More with Story Rich
pairs with Story Rich- Story Rich + Narrative$13,10440 launches priced, 59 releases in 12 months
- Story Rich + Historical$9,68533 launches priced, 53 releases in 12 months
- Story Rich + Investigation$8,90370 launches priced, 96 releases in 12 months
- Turn-Based Strategy + Story Rich$8,09741 launches priced, 43 releases in 12 months
- Story Rich + Supernatural$5,82533 launches priced, 45 releases in 12 months
- Story Rich + Dating Sim$5,71476 launches priced, 97 releases in 12 months
More with 2D
pairs with 2D- 2D + Roguelike Deckbuilder$6,77234 launches priced, 64 releases in 12 months
- 2D + Romance$3,28176 launches priced, 110 releases in 12 months
- War + 2D$3,16035 launches priced, 55 releases in 12 months
- 2D + Dating Sim$2,55991 launches priced, 116 releases in 12 months
- 2D + LGBTQ+$2,46550 launches priced, 85 releases in 12 months
- 2D + Historical$2,32474 launches priced, 130 releases in 12 months
Verdicts
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