Tag pairdata 30 Sep 2026
Niches / Story Rich / Retro
Story Rich + Retro: a typical launch earns $3,285 in its first year
That is the median of 51 indie paid launches, 2024 Q4 to 2025 Q3. 12 of 98 matured launches earned $100k or more, against 6.5 expected for their price and launch quarter. Releases rose 38% on the year before: 77 against 56.
- Price
- $3,285 median of 51 launches
- Price vs a year earlier
- +7.3% four quarters on the four before
- Releases, 12 months
- 77 56 the year before
- Upcoming games
- 220 coming soon on Steam
- Games on the store
- 598 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.35%share of upcoming wishlist heat | 0.21% to 0.56% | 36 ranked of 220 upcoming gameswishlist rank 30 Sep 2026 | #652 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.58xhits against expected | 1.12x to 2.25x | 98 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #583 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | +7%player demand against new supply, relative to Steam | −23% to +41% | 26 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,222 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | +6%review growth against same-age games | −2% to +14% | 26 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #542 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 98
- Hit rate
- 12.2%8.0% to 19.5%
- Expected rate
- 6.6%
- Against expected
- 1.58x1.12x to 2.25x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
98 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $180
- Median
- $2,872
- Top tenth
- $114,422
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +38%
- Against Steam
- −1%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Story RichNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- RetroNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Mouthwashing (opens the Steam store)2024 · 34,448 reviews, 95% positiveest. $9M
- KinitoPET (opens the Steam store)2024 · 13,472 reviews, 92% positiveest. $1.6M
- Pipistrello and the Cursed Yoyo (opens the Steam store)2025 · 2,011 reviews, 97% positiveest. $718k
- Class of '09: The Flip Side (opens the Steam store)2024 · 3,357 reviews, 57% positiveest. $679k
- Phantom Fury (opens the Steam store)2024 · 828 reviews, 63% positiveest. $419k
- S4U: CITYPUNK 2011 AND LOVE PUNCH (opens the Steam store)2025 · 2,328 reviews, 90% positiveest. $387k
- lily's world XD (opens the Steam store)2026 · 1,213 reviews, 97% positiveest. $295k
- Stories from Sol: The Gun-Dog (opens the Steam store)2025 · 846 reviews, 90% positiveest. $257k
More with Story Rich
pairs with Story Rich- Story Rich + Narrative$13,10440 launches priced, 59 releases in 12 months
- Story Rich + Historical$9,68533 launches priced, 53 releases in 12 months
- Story Rich + Investigation$8,90370 launches priced, 96 releases in 12 months
- Turn-Based Strategy + Story Rich$8,09741 launches priced, 43 releases in 12 months
- Story Rich + Supernatural$5,82533 launches priced, 45 releases in 12 months
- Story Rich + Dating Sim$5,71476 launches priced, 97 releases in 12 months
More with Retro
pairs with Retro- Psychological Horror + Retro$1,59566 launches priced, 104 releases in 12 months
- Horror + Retro$1,574105 launches priced, 151 releases in 12 months
- Simulation + Retro$1,45461 launches priced, 124 releases in 12 months
- Retro + 1990's$1,41683 launches priced, 147 releases in 12 months
- Retro + Mystery$1,40436 launches priced, 59 releases in 12 months
- Retro + Dark$1,37140 launches priced, 34 releases in 12 months
Verdicts
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