Tag pairdata 30 Sep 2026
Niches / Strategy / Turn-Based Strategy
Strategy + Turn-Based Strategy: a typical launch earns $890 in its first year
That is the median of 495 indie paid launches, 2024 Q4 to 2025 Q3. 63 of 943 matured launches earned $100k or more, against 77.7 expected for their price and launch quarter. Releases rose 53% on the year before: 923 against 602.
- Price
- $890 median of 495 launches
- Price vs a year earlier
- −45.0% four quarters on the four before
- Releases, 12 months
- 923 602 the year before
- Upcoming games
- 2,260 coming soon on Steam
- Games on the store
- 5,828 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 1.90%share of upcoming wishlist heat | 0.81% to 3.42% | 135 ranked of 2,261 upcoming gameswishlist rank 30 Sep 2026 | #4,039 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.82xhits against expected | 0.68x to 0.99x | 943 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #3,978 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −20%player demand against new supply, relative to Steam | −28% to −9% | 202 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,983 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | −9%review growth against same-age games | −15% to −4% | 202 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,273 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 943
- Hit rate
- 6.8%4.1% to 9.8%
- Expected rate
- 8.2%
- Against expected
- 0.82x0.68x to 0.99x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
944 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $921
- Top tenth
- $48,271
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +53%
- Against Steam
- +13%after Steam-wide growth, shrunk by 5 releases
Parent tags
- StrategyGenre pageRanked on every board, with its best pairs.
- Turn-Based StrategyGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Heroes of Might and Magic: Olden Era (opens the Steam store)2026 · 19,441 reviews, 86% positiveest. $15M
- MENACE (opens the Steam store)2026 · 12,364 reviews, 90% positiveest. $9.8M
- Terra Invicta (opens the Steam store)2026 · 9,088 reviews, 79% positiveest. $7M
- For The King II (opens the Steam store)2023 · 12,765 reviews, 71% positiveest. $5.6M
- Monster Train 2 (opens the Steam store)2025 · 8,681 reviews, 95% positiveest. $3.9M
- Quasimorph (opens the Steam store)2023 · 7,257 reviews, 82% positiveest. $3.6M
- NORSE: Oath of Blood (opens the Steam store)2026 · 2,554 reviews, 56% positiveest. $1.7M
- Heroes' Vow: Three Kingdoms (opens the Steam store)2025 · 7,011 reviews, 87% positiveest. $1.7M
More with Strategy
pairs with Strategy- Strategy + Roguelike Deckbuilder$8,599104 launches priced, 217 releases in 12 months
- Strategy + Base Building$6,139160 launches priced, 260 releases in 12 months
- Strategy + Turn-Based$5,85566 launches priced, 104 releases in 12 months
- Strategy + Historical$4,25980 launches priced, 157 releases in 12 months
- Strategy + Party-Based RPG$3,88255 launches priced, 102 releases in 12 months
- Strategy + Story Rich$3,64284 launches priced, 149 releases in 12 months
More with Turn-Based Strategy
pairs with Turn-Based Strategy- Turn-Based Strategy + Story Rich$8,09741 launches priced, 43 releases in 12 months
- Turn-Based Strategy + Roguelike Deckbuilder$7,14342 launches priced, 61 releases in 12 months
- Turn-Based + Turn-Based Strategy$5,79134 launches priced, 60 releases in 12 months
- Turn-Based Strategy + Historical$4,04836 launches priced, 59 releases in 12 months
- War + Turn-Based Strategy$3,84640 launches priced, 49 releases in 12 months
- Turn-Based Strategy + Deckbuilding$3,05388 launches priced, 169 releases in 12 months
Verdicts
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