Tag pairdata 30 Sep 2026

Survival + Top-Down: a typical launch earns $606 in its first year

That is the median of 43 indie paid launches, 2024 Q4 to 2025 Q3. 3 of 84 matured launches earned $100k or more, against 3.5 expected for their price and launch quarter. Releases rose 35% on the year before: 70 against 52.

Price: $606
Price vs a year earlier: +66.8%
Releases, 12 months: 70
Upcoming games: 209
Games on the store: 540

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Survival + Top-Down on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.26%share of upcoming wishlist heat	0.08% to 0.47%	9 ranked of 209 upcoming gameswishlist rank 30 Sep 2026	#4,864 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.92xhits against expected	0.65x to 1.57x	84 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,302 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 3
Expected: 3.5

Launches: 84
Hit rate: 3.6%1.1% to 7.3%
Expected rate: 4.2%
Against expected: 0.92x0.65x to 1.57x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

84 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $454
Top tenth: $16,276

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 70
Prior 12 months: 52

Change: +35%

Parent tags

SurvivalGenre pageRanked on every board, with its best pairs.
Top-DownNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Survival

pairs with Survival

Survival + Open World Survival Craft$18,44140 launches priced, 51 releases in 12 months
Survival + Colony Sim$9,88130 launches priced, 35 releases in 12 months
Survival + Co-op$7,36134 launches priced, 70 releases in 12 months
Survival + Base Building$6,75592 launches priced, 113 releases in 12 months
Survival + Open World$5,44390 launches priced, 136 releases in 12 months
Building + Survival$4,85567 launches priced, 100 releases in 12 months

Every pair with Survival

More with Top-Down

pairs with Top-Down

Wargame + Top-Down$1,70031 launches priced, 51 releases in 12 months
City Builder + Top-Down$1,55732 launches priced, 37 releases in 12 months
Top-Down + Female Protagonist$1,09231 launches priced, 50 releases in 12 months
Twin Stick Shooter + Top-Down$1,01140 launches priced, 58 releases in 12 months
Roguelike + Top-Down$707143 launches priced, 271 releases in 12 months
RTS + Top-Down$68543 launches priced, 75 releases in 12 months

Every pair with Top-Down

Verdicts

in development

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