Tag pairdata 30 Sep 2026
Niches / Visual Novel / Dating Sim
Visual Novel + Dating Sim: a typical launch earns $3,227 in its first year
That is the median of 199 indie paid launches, 2024 Q4 to 2025 Q3. 41 of 381 matured launches earned $100k or more, against 43.8 expected for their price and launch quarter. Releases rose 14% on the year before: 261 against 229.
- China market: over 35% of reviews are Chinese
- Price
- $3,227 median of 199 launches
- Price vs a year earlier
- −37.5% four quarters on the four before
- Releases, 12 months
- 261 229 the year before
- Upcoming games
- 620 coming soon on Steam
- Games on the store
- 1,846 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.31%share of upcoming wishlist heat | 0.19% to 0.51% | 59 ranked of 621 upcoming gameswishlist rank 30 Sep 2026 | #736 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 0.94xhits against expected | 0.75x to 1.18x | 381 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #6,110 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| +19%player demand against new supply, relative to Steam | +2% to +45% | 121 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #773 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| −1%review growth against same-age games | −9% to +9% | 121 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #2,011 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 381
- Hit rate
- 10.8%7.3% to 17.1%
- Expected rate
- 11.5%
- Against expected
- 0.94x0.75x to 1.18x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
381 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $60
- Median
- $2,731
- Top tenth
- $118,112
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +14%
- Against Steam
- −17%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Visual NovelGenre pageRanked on every board, with its best pairs.
- Dating SimGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- The Hungry Lamb: Traveling in the Late Ming Dynasty (opens the Steam store)2024 · 49,862 reviews, 94% positiveest. $5.8M
- Magical Princess (opens the Steam store)2026 · 7,728 reviews, 96% positiveest. $1.7M
- I Wani Hug that Gator! (opens the Steam store)2024 · 5,180 reviews, 98% positiveest. $1.6M
- Yog-Sothoth’s Yard (opens the Steam store)2023 · 10,291 reviews, 93% positiveest. $1.3M
- School Days (opens the Steam store)2026 · 6,049 reviews, 77% positiveest. $1M
- Five Hearts Under One Roof season2 (opens the Steam store)2025 · 2,157 reviews, 96% positiveest. $938k
- Sweet Home (opens the Steam store)2025 · 10,073 reviews, 94% positiveest. $919k
- Love Curse: Find Your Soulmate (opens the Steam store)2025 · 3,291 reviews, 95% positiveest. $705k
More with Visual Novel
pairs with Visual Novel- Visual Novel + FMV$65,06531 launches priced, 48 releases in 12 months
- Visual Novel + LGBTQ+$6,05083 launches priced, 159 releases in 12 months
- Visual Novel + Detective$5,29368 launches priced, 134 releases in 12 months
- Visual Novel + Investigation$4,88542 launches priced, 55 releases in 12 months
- Visual Novel + Immersive Sim$4,55364 launches priced, 115 releases in 12 months
- Visual Novel + Romance$3,639179 launches priced, 277 releases in 12 months
More with Dating Sim
pairs with Dating Sim- Dating Sim + FMV$40,45030 launches priced, 28 releases in 12 months
- Dating Sim + LGBTQ+$7,36631 launches priced, 45 releases in 12 months
- Dating Sim + Otome$6,91133 launches priced, 41 releases in 12 months
- RPG + Dating Sim$6,63993 launches priced, 145 releases in 12 months
- Multiple Endings + Dating Sim$6,57961 launches priced, 96 releases in 12 months
- Immersive Sim + Dating Sim$5,95146 launches priced, 46 releases in 12 months
Verdicts
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