Tag pairdata 30 Sep 2026

Zombies + Post-apocalyptic: a typical launch earns $850 in its first year

That is the median of 64 indie paid launches, 2024 Q4 to 2025 Q3. 13 of 116 matured launches earned $100k or more, against 9.0 expected for their price and launch quarter. Releases rose 3% on the year before: 70 against 68.

Price: $850
Price vs a year earlier: −12.4%
Releases, 12 months: 70
Upcoming games: 264
Games on the store: 675

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Zombies + Post-apocalyptic on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.61%share of upcoming wishlist heat	0.26% to 1.03%	26 ranked of 264 upcoming gameswishlist rank 30 Sep 2026	#388 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.34xhits against expected	0.95x to 1.89x	116 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,200 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+34%player demand against new supply, relative to Steam	+2% to +76%	31 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#402 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+2%review growth against same-age games	−10% to +17%	31 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,879 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 13
Expected: 9.0

Launches: 116
Hit rate: 11.2%6.8% to 17.6%
Expected rate: 7.7%
Against expected: 1.34x0.95x to 1.89x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

116 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $50
Median: $1,254
Top tenth: $131,038

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 70
Prior 12 months: 68

Change: +3%
Against Steam: −24%after Steam-wide growth, shrunk by 5 releases

Parent tags

ZombiesNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Post-apocalypticNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Zombies

pairs with Zombies

Zombies + Survival$1,81973 launches priced, 70 releases in 12 months
RPG + Zombies$1,02234 launches priced, 25 releases in 12 months
Zombies + Exploration$99132 launches priced, 36 releases in 12 months
Zombies + Horror$64881 launches priced, 67 releases in 12 months
Strategy + Zombies$48533 launches priced, 42 releases in 12 months
Zombies + Survival Horror$44546 launches priced, 47 releases in 12 months

Every pair with Zombies

Verdicts

in development

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