Tag pairdata 30 Sep 2026

Zombies + Survival: a typical launch earns $1,819 in its first year

That is the median of 73 indie paid launches, 2024 Q4 to 2025 Q3. 11 of 121 matured launches earned $100k or more, against 8.6 expected for their price and launch quarter. Releases fell 10% on the year before: 70 against 78.

Price: $1,819
Price vs a year earlier: +349.6%
Releases, 12 months: 70
Upcoming games: 289
Games on the store: 898

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Zombies + Survival on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.83%share of upcoming wishlist heat	0.41% to 1.31%	40 ranked of 289 upcoming gameswishlist rank 30 Sep 2026	#283 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.20xhits against expected	0.84x to 1.75x	121 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#1,740 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+61%player demand against new supply, relative to Steam	+19% to +124%	43 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#99 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+8%review growth against same-age games	−10% to +29%	43 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#433 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 11
Expected: 8.6

Launches: 121
Hit rate: 9.1%5.8% to 14.8%
Expected rate: 7.1%
Against expected: 1.20x0.84x to 1.75x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

121 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $60
Median: $1,214
Top tenth: $61,296

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 70
Prior 12 months: 78

Change: −10%
Against Steam: −33%after Steam-wide growth, shrunk by 5 releases

Parent tags

ZombiesNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
SurvivalGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Zombies

pairs with Zombies

RPG + Zombies$1,02234 launches priced, 25 releases in 12 months
Zombies + Exploration$99132 launches priced, 36 releases in 12 months
Zombies + Post-apocalyptic$85064 launches priced, 70 releases in 12 months
Zombies + Horror$64881 launches priced, 67 releases in 12 months
Strategy + Zombies$48533 launches priced, 42 releases in 12 months
Zombies + Survival Horror$44546 launches priced, 47 releases in 12 months

Every pair with Zombies

More with Survival

pairs with Survival

Survival + Open World Survival Craft$18,44140 launches priced, 51 releases in 12 months
Survival + Colony Sim$9,88130 launches priced, 35 releases in 12 months
Survival + Co-op$7,36134 launches priced, 70 releases in 12 months
Survival + Base Building$6,75592 launches priced, 113 releases in 12 months
Survival + Open World$5,44390 launches priced, 136 releases in 12 months
Building + Survival$4,85567 launches priced, 100 releases in 12 months

Every pair with Survival

Verdicts

in development

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