Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
3,697 of 5,145 niches have 10+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Fantasy + Magicnone of 64 launches earned $100k+ | 0 in 100no hits | $4,048 | $23,070 | 64 | none | Pin Fantasy + Magic |
| 2 | Fantasy + Hidden Objectnone of 53 launches earned $100k+ | 0 in 100no hits | $810 | $3,238 | 53 | none | Pin Fantasy + Hidden Object |
| 3 | Casual + LGBTQ+none of 37 launches earned $100k+ | 0 in 100no hits | $4,553 | $59,495 | 37 | 1-hitSmall | Pin Casual + LGBTQ+ |
| 4 | Puzzle + VRnone of 34 launches earned $100k+ | 0 in 100no hits | $2,367 | $15,177 | 34 | Small | Pin Puzzle + VR |
| 5 | 3D Platformer + Arcadenone of 33 launches earned $100k+ | 0 in 100no hits | $1,214 | $15,382 | 33 | Small | Pin 3D Platformer + Arcade |
| 6 | Casual + Linearnone of 33 launches earned $100k+ | 0 in 100no hits | $2,104 | $16,046 | 33 | Small | Pin Casual + Linear |
| 7 | Romance + Text-Basednone of 27 launches earned $100k+ | 0 of 27no hits | $1,821 | $24,284 | 27 | Small | Pin Romance + Text-Based |
| 8 | 3D + Puzzle Platformernone of 26 launches earned $100k+ | 0 of 26no hits | $5,181 | $19,202 | 26 | 1-hitSmall | Pin 3D + Puzzle Platformer |
| 9 | Arcade + Family Friendlynone of 26 launches earned $100k+ | 0 of 26no hits | $1,335 | $14,267 | 26 | Small | Pin Arcade + Family Friendly |
| 10 | 2D + Time Managementnone of 25 launches earned $100k+ | 0 of 25no hits | $2,692 | $25,256 | 25 | Small | Pin 2D + Time Management |
| 11 | Casual + Local Multiplayernone of 25 launches earned $100k+ | 0 of 25no hits | $1,942 | $24,284 | 25 | 1-hitSmallAudience | Pin Casual + Local Multiplayer |
| 12 | Detective + Hidden Objectnone of 25 launches earned $100k+ | 0 of 25no hits | $1,619 | $9,310 | 25 | Small | Pin Detective + Hidden Object |
| 13 | Magic + Story Richnone of 25 launches earned $100k+ | 0 of 25no hits | $3,238 | $46,957 | 25 | 1-hitSmall | Pin Magic + Story Rich |
| 14 | 2D + Historicalnone of 24 launches earned $100k+ | 0 of 24no hits | $17,302 | $74,078 | 24 | Small | Pin 2D + Historical |
| 15 | Colorful + Time Managementnone of 24 launches earned $100k+ | 0 of 24no hits | $911 | $25,498 | 24 | Small | Pin Colorful + Time Management |
| 16 | 4 Player Local + Actionnone of 23 launches earned $100k+ | 0 of 23no hits | $4,857 | $36,432 | 23 | 1-hitSmall | Pin 4 Player Local + Action |
| 17 | Anime + Comedynone of 23 launches earned $100k+ | 0 of 23no hits | $5,262 | $40,480 | 23 | Small | Pin Anime + Comedy |
| 18 | Casual + Investigationnone of 23 launches earned $100k+ | 0 of 23no hits | $2,367 | $33,670 | 23 | 1-hitSmall | Pin Casual + Investigation |
| 19 | Magic + Puzzlenone of 23 launches earned $100k+ | 0 of 23no hits | $789 | $15,787 | 23 | Small | Pin Magic + Puzzle |
| 20 | Casual + Real Time Tacticsnone of 22 launches earned $100k+ | 0 of 22no hits | $911 | $25,256 | 22 | SmallAudience | Pin Casual + Real Time Tactics |
| 21 | Family Friendly + Fantasynone of 22 launches earned $100k+ | 0 of 22no hits | $1,942 | $12,749 | 22 | Small | Pin Family Friendly + Fantasy |
| 22 | Simulation + Space Simnone of 22 launches earned $100k+ | 0 of 22no hits | $3,885 | $24,288 | 22 | 1-hitSmall | Pin Simulation + Space Sim |
| 23 | Simulation + Walking Simulatornone of 22 launches earned $100k+ | 0 of 22no hits | $4,553 | $54,387 | 22 | Small | Pin Simulation + Walking Simulator |
| 24 | 2D + Immersive Simnone of 21 launches earned $100k+ | 0 of 21no hits | $11,334 | $61,671 | 21 | SmallAudience | Pin 2D + Immersive Sim |
| 25 | 3D + Minimalistnone of 21 launches earned $100k+ | 0 of 21no hits | $1,578 | $20,945 | 21 | Small | Pin 3D + Minimalist |
Show 25 moreShowing 25 of 3,697 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.