Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,115 niches with 30+ launches at $10 to $20, 500 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.500 of 1,115 niches beat the 18 in 100 base rate.500 beat the base rate.

Typical launch, all prices, first year $540

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 57 in 100. 1,115 match.Steady marketsHolds in every lens and no single game owns it.Now: Cinematic + Story Rich, 52 in 100. 362 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $133,868 typical. 1,115 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.1M top 1 in 10. 563 match.Proven at scale100+ launches and above the base rate.Now: Economy + Simulation, 36 in 100. 57 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,115 match.
Hide one-hit markets244 outHide small samples552 out

1,115 of 4,634 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.

Cozy + Simulation 49 in 100 earned $100k+, from 37 launches at $10 to $20typical $95,668 Small
Pin another to compare.
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 18 in 100758 of 4,301 $8,234$217,858 4,301
1 none of 72 launches earned $100k+ 0 of 72no hits $766 $3,377 72 none Pin 2D + Hidden Object
2 none of 50 launches earned $100k+ 0 of 50no hits $1,065 $19,804 50 1-hit Pin 3D Platformer + Casual
3 none of 45 launches earned $100k+ 0 of 45no hits $766 $3,065 45 Small Pin Fantasy + Hidden Object
4 none of 37 launches earned $100k+ 0 of 37no hits $2,352 $21,859 37 Small Pin Immersive Sim + VR
5 none of 36 launches earned $100k+ 0 of 36no hits $4,456 $68,951 36 Small Pin Sports + Strategy
6 none of 35 launches earned $100k+ 0 of 35no hits $1,823 $14,174 35 Small Pin Arcade + VR
7 none of 33 launches earned $100k+ 0 of 33no hits $4,597 $54,167 33 1-hitSmall Pin Casual + LGBTQ+
8 none of 33 launches earned $100k+ 0 of 33no hits $8,862 $54,969 33 Small Pin Physics + Puzzle
9 none of 32 launches earned $100k+ 0 of 32no hits $1,192 $46,818 32 Small Pin Puzzle + Time Management
10 none of 31 launches earned $100k+ 0 of 31no hits $1,533 $16,392 31 1-hitSmall Pin 2D + Magic
11 1 of 58 launches earned $100k+ 1 of 581 hit $5,047 $36,522 58 1-hit Pin Adventure + VR
12 1 of 56 launches earned $100k+ 1 of 561 hit $2,279 $16,089 56 none Pin Casual + VR
13 1 of 51 launches earned $100k+ 1 of 511 hit $2,956 $52,331 51 1-hit Pin Anime + Fantasy
14 2 of 99 launches earned $100k+ 2 of 992 hits $1,380 $27,933 99 none Pin Adventure + Hidden Object
15 1 of 49 launches earned $100k+ 1 of 491 hit $1,255 $11,668 49 Small Pin Hidden Object + Story Rich
16 1 of 43 launches earned $100k+ 1 of 431 hit $4,825 $61,284 43 Small Pin Adventure + Text-Based
17 1 of 41 launches earned $100k+ 1 of 411 hit $766 $3,377 41 1-hitSmall Pin Fantasy + Mystery
18 2 of 80 launches earned $100k+ 2 of 802 hits $1,256 $16,879 80 none Pin Hidden Object + Point & Click
19 1 of 39 launches earned $100k+ 1 of 391 hit $4,022 $69,233 39 1-hitSmall Pin Adventure + Party-Based RPG
20 1 of 39 launches earned $100k+ 1 of 391 hit $1,148 $61,284 39 1-hitSmall Pin Choose Your Own Adventure + Text-Based
21 1 of 39 launches earned $100k+ 1 of 391 hit $2,026 $20,985 39 1-hitSmall Pin Puzzle + VR
22 2 of 75 launches earned $100k+ 2 of 752 hits $2,785 $38,419 75 none Pin 2D + Choose Your Own Adventure
23 1 of 36 launches earned $100k+ 1 of 361 hit $3,983 $42,504 36 Small Pin 3D Platformer + Cute
24 Exploration + VR1 of 36 launches earned $100k+ 1 of 361 hit $4,596 $48,025 36 1-hitSmall Pin Exploration + VR

1 of 36 launches earned $100k+ at $10 to $20.

Base rate at $10 to $20: 18 in 100 (758 of 4,301 launches earned $100k+).

Typical first year $4,596; the top 1 in 10 earned at least $48,025.

Lens check, all pricesOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

  • 1-hitFive Nights at Freddy's: Secret of the Mimic holds 67% of all the money here (all prices). Read the typical figure, not the total.
  • SmallOnly 36 launches at $10 to $20: one or two games swing the odds.
  • LuckOnly 1 game reached $100k+ here, so the odds could be luck.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 in 13107$1,011
Under $50 of 21 launches21$84
$5 to $100 of 34 launches34$426
$10 to $201 of 36 launches36$4,596
$20 to $407 of 16 launches16$74,679

Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • Explorationstyle tag17 in 100 earned $100k+, from 878 launches
  • VR1 in 24 earned $100k+, from 195 launches
Open niche pageCheck this idea
25 1 of 33 launches earned $100k+ 1 of 331 hit $1,418 $22,780 33 1-hitSmall Pin Adventure + Time Management
Show 25 moreShowing 25 of 1,115 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.