Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 78 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | 3D Platformer + Arcadenone of 33 launches earned $100k+ | 0 in 100no hits | $1,214 | $15,382 | 33 | Small | Pin 3D Platformer + Arcade |
| 2 | 3D Platformer + Puzzle1 in 20 earned $100k+, from 40 launches | 1 in 202 hits | $2,671 | $62,295 | 40 | Small | Pin 3D Platformer + Puzzle |
| 3 | 3D + Fantasy1 in 19 earned $100k+, from 57 launches | 1 in 193 hits | $4,735 | $65,313 | 57 | none | Pin 3D + Fantasy |
| 4 | 3D Platformer + Casual1 in 19 earned $100k+, from 57 launches | 1 in 193 hits | $1,214 | $34,196 | 57 | 1-hitAudience | Pin 3D Platformer + Casual |
| 5 | 3D Platformer + Puzzle Platformer1 in 19 earned $100k+, from 37 launches | 1 in 192 hits | $5,099 | $69,220 | 37 | Small | Pin 3D Platformer + Puzzle Platformer |
| 6 | 3D Fighter + Action1 in 18 earned $100k+, from 35 launches | 1 in 182 hits | $810 | $40,509 | 35 | SmallAudience | Pin 3D Fighter + Action |
| 7 | 3D + VR1 in 16 earned $100k+, from 49 launches | 1 in 163 hits | $2,671 | $27,623 | 49 | 1-hitSmall | Pin 3D + VR |
| 8 | 2D + 3D1 in 16 earned $100k+, from 31 launches | 1 in 162 hits | $5,175 | $88,651 | 31 | Small | Pin 2D + 3D |
| 9 | 3D + 3D Fighter1 in 16 earned $100k+, from 31 launches | 1 in 162 hits | $1,113 | $40,509 | 31 | Small | Pin 3D + 3D Fighter |
| 10 | 3D + City Builder1 in 16 earned $100k+, from 31 launches | 1 in 162 hits | $6,071 | $69,988 | 31 | Small | Pin 3D + City Builder |
| 11 | 3D + 3D Platformer1 in 15 earned $100k+, from 106 launches | 1 in 157 hits | $2,834 | $45,337 | 106 | Audience | Pin 3D + 3D Platformer |
| 12 | 3D + Hidden Object1 in 15 earned $100k+, from 30 launches | 1 in 152 hits | $6,576 | $66,814 | 30 | Small | Pin 3D + Hidden Object |
| 13 | 3D Platformer + Cute1 in 14 earned $100k+, from 41 launches | 1 in 143 hits | $6,537 | $46,443 | 41 | Small | Pin 3D Platformer + Cute |
| 14 | 3D + PvE1 in 13 earned $100k+, from 67 launches | 1 in 135 hits | $2,428 | $84,993 | 67 | 1-hit | Pin 3D + PvE |
| 15 | 3D + Female Protagonist1 in 13 earned $100k+, from 53 launches | 1 in 134 hits | $6,477 | $79,226 | 53 | none | Pin 3D + Female Protagonist |
| 16 | 3D + Action RPG1 in 13 earned $100k+, from 66 launches | 1 in 135 hits | $4,370 | $65,313 | 66 | none | Pin 3D + Action RPG |
| 17 | 3D + Platformer1 in 13 earned $100k+, from 66 launches | 1 in 135 hits | $2,429 | $45,337 | 66 | none | Pin 3D + Platformer |
| 18 | 3D + Strategy1 in 12 earned $100k+, from 153 launches | 1 in 1213 hits | $3,886 | $79,607 | 153 | none | Pin 3D + Strategy |
| 19 | 3D Platformer + Action-Adventure1 in 11 earned $100k+, from 64 launches | 1 in 116 hits | $3,096 | $88,621 | 64 | Audience | Pin 3D Platformer + Action-Adventure |
| 20 | 3D + Third Person1 in 11 earned $100k+, from 149 launches | 1 in 1114 hits | $2,590 | $90,078 | 149 | none | Pin 3D + Third Person |
| 21 | 3D + Sports10 in 100 earned $100k+, from 70 launches | 10 in 1007 hits | $2,024 | $132,774 | 70 | Audience | Pin 3D + Sports |
| 22 | 3D + Real Time Tactics10 in 100 earned $100k+, from 30 launches | 10 in 1003 hits | $3,946 | $250,570 | 30 | Small | Pin 3D + Real Time Tactics |
| 23 | 3D + Arcade10 in 100 earned $100k+, from 108 launches | 10 in 10011 hits | $3,157 | $106,057 | 108 | none | Pin 3D + Arcade |
| 24 | 3D + Anime10 in 100 earned $100k+, from 39 launches | 10 in 1004 hits | $5,667 | $127,106 | 39 | Small | Pin 3D + Anime |
| 25 | 3D + Automobile Sim11 in 100 earned $100k+, from 38 launches | 11 in 1004 hits | $4,735 | $106,797 | 38 | Small | Pin 3D + Automobile Sim |
Show 25 moreShowing 25 of 78 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.