Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 103 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Sports + Strategy1 in 39 earned $100k+, from 39 launches | 1 in 391 hit | $4,858 | $64,049 | 39 | Small | Pin Sports + Strategy |
| 2 | 2.5D + Strategy1 in 31 earned $100k+, from 31 launches | 1 in 311 hit | $607 | $67,759 | 31 | Small | Pin 2.5D + Strategy |
| 3 | Arcade + Strategy1 in 23 earned $100k+, from 46 launches | 1 in 232 hits | $911 | $64,049 | 46 | Small | Pin Arcade + Strategy |
| 4 | Tabletop + Turn-Based Strategy1 in 16 earned $100k+, from 32 launches | 1 in 162 hits | $9,714 | $55,457 | 32 | Small | Pin Tabletop + Turn-Based Strategy |
| 5 | Colorful + Strategy1 in 14 earned $100k+, from 70 launches | 1 in 145 hits | $911 | $64,049 | 70 | none | Pin Colorful + Strategy |
| 6 | Puzzle + Strategy1 in 14 earned $100k+, from 124 launches | 1 in 149 hits | $2,428 | $74,066 | 124 | none | Pin Puzzle + Strategy |
| 7 | Strategy + Stylized1 in 13 earned $100k+, from 40 launches | 1 in 133 hits | $2,428 | $63,553 | 40 | Small | Pin Strategy + Stylized |
| 8 | Strategy + Top-Down1 in 13 earned $100k+, from 66 launches | 1 in 135 hits | $12,954 | $74,066 | 66 | none | Pin Strategy + Top-Down |
| 9 | 2D + Strategy RPG1 in 12 earned $100k+, from 37 launches | 1 in 123 hits | $4,250 | $97,961 | 37 | SmallAudience | Pin 2D + Strategy RPG |
| 10 | Action-Adventure + Strategy1 in 12 earned $100k+, from 49 launches | 1 in 124 hits | $2,550 | $80,960 | 49 | 1-hitSmall | Pin Action-Adventure + Strategy |
| 11 | Sci-fi + Strategy1 in 12 earned $100k+, from 49 launches | 1 in 124 hits | $4,048 | $91,804 | 49 | Small | Pin Sci-fi + Strategy |
| 12 | Simulation + Turn-Based Strategy1 in 12 earned $100k+, from 49 launches | 1 in 124 hits | $6,072 | $68,006 | 49 | Small | Pin Simulation + Turn-Based Strategy |
| 13 | Family Friendly + Strategy1 in 12 earned $100k+, from 36 launches | 1 in 123 hits | $5,160 | $86,511 | 36 | Small | Pin Family Friendly + Strategy |
| 14 | 3D + Strategy1 in 12 earned $100k+, from 153 launches | 1 in 1213 hits | $3,886 | $79,607 | 153 | none | Pin 3D + Strategy |
| 15 | Cute + Strategy1 in 12 earned $100k+, from 81 launches | 1 in 127 hits | $5,262 | $86,511 | 81 | none | Pin Cute + Strategy |
| 16 | Dungeon Crawler + Turn-Based Strategy1 in 11 earned $100k+, from 32 launches | 1 in 113 hits | $9,955 | $69,816 | 32 | SmallAudience | Pin Dungeon Crawler + Turn-Based Strategy |
| 17 | Grand Strategy + Strategy1 in 11 earned $100k+, from 53 launches | 1 in 115 hits | $8,096 | $79,529 | 53 | 1-hit | Pin Grand Strategy + Strategy |
| 18 | PvP + Strategy1 in 10 earned $100k+, from 52 launches | 1 in 105 hits | $5,262 | $67,296 | 52 | Audience | Pin PvP + Strategy |
| 19 | PvE + Strategy1 in 10 earned $100k+, from 62 launches | 1 in 106 hits | $2,428 | $96,538 | 62 | none | Pin PvE + Strategy |
| 20 | Combat + Strategy1 in 10 earned $100k+, from 31 launches | 1 in 103 hits | $3,643 | $64,049 | 31 | SmallAudience | Pin Combat + Strategy |
| 21 | Adventure + Strategy1 in 10 earned $100k+, from 142 launches | 1 in 1014 hits | $2,904 | $76,102 | 142 | none | Pin Adventure + Strategy |
| 22 | Casual + Strategy1 in 10 earned $100k+, from 202 launches | 1 in 1020 hits | $2,692 | $88,621 | 202 | none | Pin Casual + Strategy |
| 23 | Board Game + Strategy10 in 100 earned $100k+, from 80 launches | 10 in 1008 hits | $6,982 | $114,321 | 80 | none | Pin Board Game + Strategy |
| 24 | Strategy + Wargame10 in 100 earned $100k+, from 70 launches | 10 in 1007 hits | $11,231 | $188,807 | 70 | none | Pin Strategy + Wargame |
| 25 | Puzzle + Turn-Based Strategy10 in 100 earned $100k+, from 30 launches | 10 in 1003 hits | $4,553 | $176,034 | 30 | 1-hitSmall | Pin Puzzle + Turn-Based Strategy |
Show 25 moreShowing 25 of 103 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.