Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 581 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Adventure + Survival19 in 100 earned $100k+, from 86 launches | 19 in 10016 hits | $21,248 | $260,108 | 86 | none | Pin Adventure + Survival |
| 2 | 2D + Card Battler19 in 100 earned $100k+, from 43 launches | 19 in 1008 hits | $10,928 | $279,264 | 43 | Small | Pin 2D + Card Battler |
| 3 | 2D + Cartoony19 in 100 earned $100k+, from 43 launches | 19 in 1008 hits | $3,794 | $399,940 | 43 | Small | Pin 2D + Cartoony |
| 4 | Collectathon + Cute19 in 100 earned $100k+, from 43 launches | 19 in 1008 hits | $7,122 | $187,016 | 43 | Small | Pin Collectathon + Cute |
| 5 | Exploration + FPS19 in 100 earned $100k+, from 43 launches | 19 in 1008 hits | $13,963 | $678,441 | 43 | Small | Pin Exploration + FPS |
| 6 | Story Rich + Visual Novel19 in 100 earned $100k+, from 193 launches | 19 in 10036 hits | $12,626 | $246,994 | 193 | none | Pin Story Rich + Visual Novel |
| 7 | Action + Pixel Graphics19 in 100 earned $100k+, from 187 launches | 19 in 10035 hits | $11,535 | $210,966 | 187 | none | Pin Action + Pixel Graphics |
| 8 | Adventure + Mystery19 in 100 earned $100k+, from 192 launches | 19 in 10036 hits | $4,250 | $169,398 | 192 | none | Pin Adventure + Mystery |
| 9 | Adventure + Shooter19 in 100 earned $100k+, from 80 launches | 19 in 10015 hits | $7,286 | $237,211 | 80 | Audience | Pin Adventure + Shooter |
| 10 | Choose Your Own Adventure + Dating Sim19 in 100 earned $100k+, from 64 launches | 19 in 10012 hits | $5,262 | $231,498 | 64 | Audience | Pin Choose Your Own Adventure + Dating Sim |
| 11 | Horror + Visual Novel19 in 100 earned $100k+, from 48 launches | 19 in 1009 hits | $11,658 | $253,808 | 48 | Small | Pin Horror + Visual Novel |
| 12 | Roguelite + Shooter19 in 100 earned $100k+, from 48 launches | 19 in 1009 hits | $19,835 | $172,629 | 48 | Small | Pin Roguelite + Shooter |
| 13 | 3D Platformer + Collectathon19 in 100 earned $100k+, from 32 launches | 19 in 1006 hits | $6,882 | $251,337 | 32 | Small | Pin 3D Platformer + Collectathon |
| 14 | Interactive Fiction + Point & Click19 in 100 earned $100k+, from 32 launches | 19 in 1006 hits | $10,120 | $218,554 | 32 | Small | Pin Interactive Fiction + Point & Click |
| 15 | Pixel Graphics + Turn-Based Strategy19 in 100 earned $100k+, from 32 launches | 19 in 1006 hits | $10,928 | $279,264 | 32 | Small | Pin Pixel Graphics + Turn-Based Strategy |
| 16 | 3D + Relaxing19 in 100 earned $100k+, from 69 launches | 19 in 10013 hits | $6,537 | $529,689 | 69 | none | Pin 3D + Relaxing |
| 17 | Roguelite + Turn-Based Tactics19 in 100 earned $100k+, from 69 launches | 19 in 10013 hits | $20,638 | $196,732 | 69 | 1-hitAudience | Pin Roguelite + Turn-Based Tactics |
| 18 | Mystery + Psychological Horror19 in 100 earned $100k+, from 53 launches | 19 in 10010 hits | $16,510 | $242,848 | 53 | none | Pin Mystery + Psychological Horror |
| 19 | Physics + Sandbox19 in 100 earned $100k+, from 53 launches | 19 in 10010 hits | $15,177 | $514,093 | 53 | none | Pin Physics + Sandbox |
| 20 | Action Roguelike + Adventure19 in 100 earned $100k+, from 37 launches | 19 in 1007 hits | $4,735 | $653,386 | 37 | Small | Pin Action Roguelike + Adventure |
| 21 | RPG + Shooter19 in 100 earned $100k+, from 37 launches | 19 in 1007 hits | $11,572 | $368,366 | 37 | 1-hitSmallAudience | Pin RPG + Shooter |
| 22 | Card Game + Turn-Based Strategy19 in 100 earned $100k+, from 58 launches | 19 in 10011 hits | $11,169 | $337,601 | 58 | Audience | Pin Card Game + Turn-Based Strategy |
| 23 | Racing + Simulation19 in 100 earned $100k+, from 58 launches | 19 in 10011 hits | $8,601 | $306,027 | 58 | Audience | Pin Racing + Simulation |
| 24 | Action-Adventure + Puzzle19 in 100 earned $100k+, from 79 launches | 19 in 10015 hits | $4,856 | $153,691 | 79 | none | Pin Action-Adventure + Puzzle |
| 25 | RTS + Strategy19 in 100 earned $100k+, from 105 launches | 19 in 10020 hits | $13,660 | $289,025 | 105 | Audience | Pin RTS + Strategy |
Show 25 moreShowing 25 of 581 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.