Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 422 match the search and chips. Sorted by chance of $100k+, lowest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Fantasy + Magicnone of 64 launches earned $100k+ | 0 in 100no hits | $4,048 | $23,070 | 64 | none | Pin Fantasy + Magic |
| 2 | Fantasy + Hidden Objectnone of 53 launches earned $100k+ | 0 in 100no hits | $810 | $3,238 | 53 | none | Pin Fantasy + Hidden Object |
| 3 | 2D + Choose Your Own Adventure1 in 35 earned $100k+, from 69 launches | 1 in 352 hits | $3,116 | $48,802 | 69 | none | Pin 2D + Choose Your Own Adventure |
| 4 | Arcade + Casual1 in 31 earned $100k+, from 124 launches | 1 in 314 hits | $1,214 | $18,213 | 124 | none | Pin Arcade + Casual |
| 5 | Adventure + Hidden Object1 in 31 earned $100k+, from 123 launches | 1 in 314 hits | $1,214 | $26,261 | 123 | none | Pin Adventure + Hidden Object |
| 6 | Anime + Fantasy1 in 30 earned $100k+, from 60 launches | 1 in 302 hits | $5,642 | $59,495 | 60 | none | Pin Anime + Fantasy |
| 7 | Anime + Choose Your Own Adventure1 in 27 earned $100k+, from 54 launches | 1 in 272 hits | $1,214 | $38,877 | 54 | none | Pin Anime + Choose Your Own Adventure |
| 8 | Hidden Object + Story Rich1 in 23 earned $100k+, from 69 launches | 1 in 233 hits | $1,214 | $9,310 | 69 | none | Pin Hidden Object + Story Rich |
| 9 | Adventure + Choose Your Own Adventure1 in 22 earned $100k+, from 129 launches | 1 in 226 hits | $3,643 | $73,673 | 129 | none | Pin Adventure + Choose Your Own Adventure |
| 10 | Casual + Visual Novel1 in 21 earned $100k+, from 147 launches | 1 in 217 hits | $3,561 | $46,957 | 147 | none | Pin Casual + Visual Novel |
| 11 | Casual + Point & Click1 in 20 earned $100k+, from 141 launches | 1 in 207 hits | $1,619 | $33,997 | 141 | none | Pin Casual + Point & Click |
| 12 | Hidden Object + Puzzle1 in 20 earned $100k+, from 141 launches | 1 in 207 hits | $1,214 | $26,261 | 141 | none | Pin Hidden Object + Puzzle |
| 13 | Casual + Choose Your Own Adventure1 in 20 earned $100k+, from 60 launches | 1 in 203 hits | $1,315 | $28,533 | 60 | none | Pin Casual + Choose Your Own Adventure |
| 14 | 3D + Fantasy1 in 19 earned $100k+, from 57 launches | 1 in 193 hits | $4,735 | $65,313 | 57 | none | Pin 3D + Fantasy |
| 15 | Fantasy + Story Rich1 in 19 earned $100k+, from 113 launches | 1 in 196 hits | $2,024 | $62,659 | 113 | Audience | Pin Fantasy + Story Rich |
| 16 | Fantasy + Point & Click1 in 17 earned $100k+, from 69 launches | 1 in 174 hits | $1,214 | $40,979 | 69 | none | Pin Fantasy + Point & Click |
| 17 | 2D + JRPG1 in 17 earned $100k+, from 68 launches | 1 in 174 hits | $4,048 | $46,512 | 68 | none | Pin 2D + JRPG |
| 18 | Casual + Dating Sim1 in 17 earned $100k+, from 67 launches | 1 in 174 hits | $4,006 | $65,725 | 67 | Audience | Pin Casual + Dating Sim |
| 19 | Hidden Object + Mystery1 in 17 earned $100k+, from 67 launches | 1 in 174 hits | $1,052 | $9,310 | 67 | none | Pin Hidden Object + Mystery |
| 20 | 3D + 3D Platformer1 in 15 earned $100k+, from 106 launches | 1 in 157 hits | $2,834 | $45,337 | 106 | Audience | Pin 3D + 3D Platformer |
| 21 | Adventure + Puzzle Platformer1 in 15 earned $100k+, from 59 launches | 1 in 154 hits | $5,524 | $69,220 | 59 | none | Pin Adventure + Puzzle Platformer |
| 22 | JRPG + Party-Based RPG1 in 14 earned $100k+, from 56 launches | 1 in 144 hits | $3,562 | $97,135 | 56 | none | Pin JRPG + Party-Based RPG |
| 23 | Action + VR1 in 14 earned $100k+, from 83 launches | 1 in 146 hits | $3,156 | $68,006 | 83 | none | Pin Action + VR |
| 24 | Puzzle + Strategy1 in 14 earned $100k+, from 124 launches | 1 in 149 hits | $2,428 | $74,066 | 124 | none | Pin Puzzle + Strategy |
| 25 | Family Friendly + Puzzle1 in 14 earned $100k+, from 68 launches | 1 in 145 hits | $2,428 | $86,511 | 68 | none | Pin Family Friendly + Puzzle |
Show 25 moreShowing 25 of 422 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.