Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 1,116 niches with 30+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 1,116 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Economy + Management, $51,218 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: First-Person + Immersive Sim, $903k top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets244 outHide small samples547 out

1,116 of 4,635 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.

Casual + Text-Based 1 of 33 earned $100k+ at $10 to $20$10k+ 30 in 100 Small
Puzzle + VR 1 of 39 earned $100k+ at $10 to $20$10k+ 31 in 100 1-hitSmall
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 none of 71 launches earned $100k+ 0 of 71no hits under 100 under 100 71 none Pin 2D + Hidden Object
2 none of 50 launches earned $100k+ 0 of 50no hits under 100 under 100 50 1-hit Pin 3D Platformer + Casual
3 none of 45 launches earned $100k+ 0 of 45no hits under 100 under 100 45 Small Pin Fantasy + Hidden Object
4 none of 37 launches earned $100k+ 0 of 37no hits under 100 under 100 37 Small Pin Immersive Sim + VR
5 none of 35 launches earned $100k+ 0 of 35no hits under 100 under 100 35 Small Pin Arcade + VR
6 none of 31 launches earned $100k+ 0 of 31no hits under 100 under 100 31 1-hitSmall Pin 2D + Magic
7 1 of 56 launches earned $100k+ 1 of 561 hit under 100 under 100 56 none Pin Casual + VR
8 1 of 43 launches earned $100k+ 1 of 431 hit under 100 under 100 43 Small Pin Adventure + Text-Based
9 1 of 41 launches earned $100k+ 1 of 411 hit under 100 under 100 41 1-hitSmall Pin Fantasy + Mystery
10 2 of 80 launches earned $100k+ 2 of 802 hits under 100 under 100 80 none Pin Hidden Object + Point & Click
11 1 of 39 launches earned $100k+ 1 of 391 hit under 100 under 100 39 1-hitSmall Pin Choose Your Own Adventure + Text-Based
12 1 of 39 launches earned $100k+ 1 of 391 hit under 100 under 100 39 1-hitSmall Pinned Puzzle + VR
13 2 of 75 launches earned $100k+ 2 of 752 hits under 100 under 100 75 none Pin 2D + Choose Your Own Adventure
14 1 of 36 launches earned $100k+ 1 of 361 hit under 100 under 100 36 Small Pin 3D Platformer + Cute
15 1 of 36 launches earned $100k+ 1 of 361 hit under 100 under 100 36 Small Pin Sports + Strategy
16 1 of 33 launches earned $100k+ 1 of 331 hit under 100 under 100 33 Small Pinned Casual + Text-Based
17 1 of 32 launches earned $100k+ 1 of 321 hit under 100 under 100 32 Small Pin 3D Platformer + Puzzle Platformer
18 4 of 124 launches earned $100k+ 4 of 1244 hits $1,150 $18,907 124 none Pin Arcade + Casual
19 2 of 62 launches earned $100k+ 2 of 622 hits under 100 under 100 62 none Pin Adventure + Puzzle Platformer
20 2 of 58 launches earned $100k+ 2 of 582 hits under 100 under 100 58 1-hit Pin Adventure + VR
21 2 of 56 launches earned $100k+ 2 of 562 hits under 100 under 100 56 1-hit Pin Simulation + VR
22 2 of 54 launches earned $100k+ 2 of 542 hits under 100 under 100 54 Audience Pin Anime + Choose Your Own Adventure
23 2 of 53 launches earned $100k+ 2 of 532 hits under 100 under 100 53 1-hit Pin 3D + PvE
24 2 of 53 launches earned $100k+ 2 of 532 hits under 100 under 100 53 none Pin First-Person + VR
25 2 of 52 launches earned $100k+ 2 of 522 hits under 100 under 100 52 1-hit Pin Action-Adventure + Strategy
Show 25 moreShowing 25 of 1,116 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.