Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

Best niches

All prices

Pairs that hit $100k+ beyond the oddsFree until launch

Capitalism + Incrementalabout 13 times expected at its prices14 in 100

1Capitalism + Incremental14 in 10050 launches 2Casual + Desktop Companion28 in 10047 launches 3Desktop Companion + Idler25 in 10064 launches 4Desktop Companion + Relaxing30 in 10043 launches 5Comedy + Memes10 in 10049 launches

Lens checkChanged recently. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 16 hit $100k+Under $51 in 200 hit $100k+$5 to $101 in 26 hit $100k+$10 to $2019 in 100 hit $100k+$20 to $4042 in 100 hit $100k+

Base rate: indie paid launches 6 to 30 months old, 29,637 launches. Odds compare best within one price.

Lens West-facing view

Standard West-facing view Without the breakout Last 18 months

Games mostly reviewed outside China: drops games with 35% or more of their reviews in Chinese. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 West-facing view 30+ launches Reset

The West-facing view lens is computed across all prices only for now, so this list reads All prices. Pick Standard to read $10 to $20.

Best odds at my priceChance of $100k+, read within one price band.Opens $10 to $20, Standard lens.Steady marketsHolds in every lens and no single game owns it.Now: Co-op + Sandbox, 40 in 100. 1,751 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Co-op + Open World, $87,031 typical. 5,130 match.Biggest upsideWhat the top tenth earned at least.Not computed for lenses yet.Proven at scale100+ launches and above the base rate.Now: Base Building + Management, 33 in 100. 833 match.Busiest marketsMost launches first: where the competition is.Now: 2D + Casual, 4,080 launches. 5,130 match.

Hide one-hit markets76 out Hide small samples47 out

5,130 of 5,145 niches have 30+ launches at any price, West-facing view. 260 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at any price, West-facing view, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at any price, West-facing viewthe base rate: the row to beat	1 in 161,804 of 29,637	$606	not computed	29,637
1	Colony Sim + Strategy23 in 100 earned $100k+, from 147 launches	23 in 10034 hits	$2,630	not computed	147	none	Pin Colony Sim + Strategy
2	Sandbox + Strategy22 in 100 earned $100k+, from 263 launches	22 in 10058 hits	$3,683	not computed	263	1-hit	Pin Sandbox + Strategy
3	Base Building + Strategy20 in 100 earned $100k+, from 293 launches	20 in 10059 hits	$3,822	not computed	293	none	Pin Base Building + Strategy
4	Turn-Based + Turn-Based Strategy20 in 100 earned $100k+, from 65 launches	20 in 10013 hits	$5,944	not computed	65	1-hit	Pin Turn-Based + Turn-Based Strategy
5	Open World + Strategy19 in 100 earned $100k+, from 54 launches	19 in 10010 hits	$3,151	not computed	54	Audience	Pin Open World + Strategy
6	Story Rich + Turn-Based Strategy18 in 100 earned $100k+, from 60 launches	18 in 10011 hits	$4,554	not computed	60	none	Pin Story Rich + Turn-Based Strategy
7	Building + Strategy18 in 100 earned $100k+, from 339 launches	18 in 10061 hits	$2,023	not computed	339	none	Pin Building + Strategy
8	Historical + Strategy17 in 100 earned $100k+, from 145 launches	17 in 10025 hits	$4,209	not computed	145	1-hit	Pin Historical + Strategy
9	City Builder + Strategy17 in 100 earned $100k+, from 314 launches	17 in 10054 hits	$2,265	not computed	314	1-hitAudience	Pin City Builder + Strategy
10	Strategy + Turn-Based17 in 100 earned $100k+, from 119 launches	17 in 10020 hits	$6,271	not computed	119	none	Pin Strategy + Turn-Based
11	Management + Strategy17 in 100 earned $100k+, from 512 launches	17 in 10086 hits	$2,834	not computed	512	none	Pin Management + Strategy
12	Character Customization + Turn-Based Strategy17 in 100 earned $100k+, from 48 launches	17 in 1008 hits	$2,425	not computed	48	1-hitSmall	Pin Character Customization + Turn-Based Strategy
13	Tactical + Turn-Based Strategy16 in 100 earned $100k+, from 99 launches	16 in 10016 hits	$2,183	not computed	99	none	Pin Tactical + Turn-Based Strategy
14	Story Rich + Strategy RPG16 in 100 earned $100k+, from 31 launches	16 in 1005 hits	$1,093	not computed	31	SmallAudience	Pin Story Rich + Strategy RPG
15	Loot + Strategy15 in 100 earned $100k+, from 39 launches	15 in 1006 hits	$1,213	not computed	39	1-hitSmall	Pin Loot + Strategy
16	Alternate History + Strategy15 in 100 earned $100k+, from 46 launches	15 in 1007 hits	$1,618	not computed	46	1-hitSmallAudience	Pin Alternate History + Strategy
17	Automation + Strategy15 in 100 earned $100k+, from 132 launches	15 in 10020 hits	$2,426	not computed	132	none	Pin Automation + Strategy
18	Economy + Strategy15 in 100 earned $100k+, from 225 launches	15 in 10033 hits	$2,225	not computed	225	none	Pin Economy + Strategy
19	Character Customization + Strategy14 in 100 earned $100k+, from 111 launches	14 in 10016 hits	$1,456	not computed	111	1-hit	Pin Character Customization + Strategy
20	Crafting + Strategy14 in 100 earned $100k+, from 120 launches	14 in 10017 hits	$1,942	not computed	120	none	Pin Crafting + Strategy
21	Resource Management + Strategy14 in 100 earned $100k+, from 354 launches	14 in 10049 hits	$2,136	not computed	354	1-hit	Pin Resource Management + Strategy
22	Grand Strategy + Simulation13 in 100 earned $100k+, from 108 launches	13 in 10014 hits	$2,912	not computed	108	1-hit	Pin Grand Strategy + Simulation
23	Cozy + Strategy13 in 100 earned $100k+, from 47 launches	13 in 1006 hits	$2,428	not computed	47	1-hitSmall	Pin Cozy + Strategy
24	Realistic + Strategy13 in 100 earned $100k+, from 127 launches	13 in 10016 hits	$1,456	not computed	127	none	Pin Realistic + Strategy
25	Strategy + War13 in 100 earned $100k+, from 151 launches	13 in 10019 hits	$2,265	not computed	151	none	Pin Strategy + War

Show 25 moreShowing 25 of 260 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.