Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Niches 3 Oct

Of 3,337 niches with 10+ launches at $10 to $20, 511 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.511 of 3,337 niches beat the 20 in 100 base rate.511 beat the base rate.

Typical launch, all prices, first year $552

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Building + Life Sim, 63 in 100. 1,116 match.Steady marketsHolds in every lens and no single game owns it.Now: Cozy + Simulation, 56 in 100. 396 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cinematic + Story Rich, $178,490 typical. 1,116 match.Biggest upsideWhat the top tenth earned at least.Now: Casual + Cozy, $2.8M top 1 in 10. 569 match.Proven at scale100+ launches and above the base rate.Now: Management + Simulation, 38 in 100. 53 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 390 launches. 1,116 match.
Hide one-hit markets1,016 outHide small samples2,768 out

3,337 of 4,635 niches have 10+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

RPG + Simulation 27 in 100 earned $100k+, from 115 launches at $10 to $20typical $15,973 Audience
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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 10 of 13 launches earned $100k+ 10 of 1310 hits $158,266 $1,696,936 13 SmallAudience Pin Cozy + Pixel Graphics
2 11 of 15 launches earned $100k+ 11 of 1511 hits $217,233 $4,646,423 15 Small Pin Building + Cozy
3 11 of 16 launches earned $100k+ 11 of 1611 hits $474,622 $2,609,666 16 Small Pin Action Roguelike + Multiplayer
4 14 of 21 launches earned $100k+ 14 of 2114 hits $174,175 $276,361 21 Small Pin Colorful + Cozy
5 7 of 11 launches earned $100k+ 7 of 117 hits $134,764 $752,158 11 Small Pin FPS + Life Sim
6 63 in 100 earned $100k+, from 30 launches 63 in 10019 hits $168,434 $910,583 30 1-hitSmall Pin Building + Life Sim
7 10 of 16 launches earned $100k+ 10 of 1610 hits $220,268 $421,961 16 Small Pin Cinematic + FMV
8 10 of 16 launches earned $100k+ 10 of 1610 hits $220,268 $397,393 16 Small Pin FMV + Multiple Endings
9 10 of 16 launches earned $100k+ 10 of 1610 hits $219,561 $2,179,960 16 Small Pin Online Co-Op + Roguelike
10 13 of 21 launches earned $100k+ 13 of 2113 hits $127,557 $1,078,873 21 Small Pin Cozy + Farming Sim
11 60 in 100 earned $100k+, from 50 launches 60 in 10030 hits $174,175 $2,801,082 50 Audience Pin Casual + Cozy
12 15 of 25 launches earned $100k+ 15 of 2515 hits $196,984 $2,378,305 25 SmallAudience Pin Cooking + Management
13 12 of 20 launches earned $100k+ 12 of 2012 hits $147,064 $958,772 20 1-hitSmallAudience Pin Roguelike Deckbuilder + Turn-Based Combat
14 9 of 15 launches earned $100k+ 9 of 159 hits $158,266 $1,351,183 15 Small Pin Cozy + Sandbox
15 6 of 10 launches earned $100k+ 6 of 106 hits $136,211 $1,778,726 10 1-hitSmall Pin Action Roguelike + Loot
16 6 of 10 launches earned $100k+ 6 of 106 hits $172,608 $1,266,001 10 Small Pin Action-Adventure + Gore
17 6 of 10 launches earned $100k+ 6 of 106 hits $720,790 $2,386,163 10 Small Pin Funny + Roguelike
18 59 in 100 earned $100k+, from 54 launches 59 in 10032 hits $148,133 $1,696,936 54 Audience Pin Cozy + Relaxing
19 13 of 22 launches earned $100k+ 13 of 2213 hits $219,561 $2,179,960 22 SmallAudience Pin Action Roguelike + Online Co-Op
20 13 of 22 launches earned $100k+ 13 of 2213 hits $170,721 $352,908 22 1-hitSmall Pin Character Customization + Open World
21 10 of 17 launches earned $100k+ 10 of 1710 hits $182,038 $2,609,666 17 Small Pin Co-op + Roguelike
22 7 of 12 launches earned $100k+ 7 of 127 hits $115,807 $1,042,844 12 Small Pin Cooking + Immersive Sim
23 7 of 12 launches earned $100k+ 7 of 127 hits $425,002 $2,104,311 12 1-hitSmall Pin Crime + Simulation
24 7 of 12 launches earned $100k+ 7 of 127 hits $138,692 $784,231 12 Small Pin Funny + Management
25 7 of 12 launches earned $100k+ 7 of 127 hits $125,442 $737,282 12 1-hitSmall Pin Survival + Tower Defense
Show 25 moreShowing 25 of 3,337 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.