Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
3,697 of 5,145 niches have 10+ launches at $10 to $20. 131 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Cooking + Management14 of 27 launches earned $100k+ | 14 of 2714 hits | $109,636 | $1,014,240 | 27 | SmallAudience | Pin Cooking + Management |
| 2 | Management + Open World10 of 20 launches earned $100k+ | 10 of 2010 hits | $107,559 | $1,795,398 | 20 | 1-hitSmallAudience | Pin Management + Open World |
| 3 | Inventory Management + Roguelike7 of 14 launches earned $100k+ | 7 of 147 hits | $136,596 | $766,093 | 14 | SmallAudience | Pin Inventory Management + Roguelike |
| 4 | Management + Roguelite8 of 17 launches earned $100k+ | 8 of 178 hits | $55,810 | $664,103 | 17 | Small | Pin Management + Roguelite |
| 5 | Automation + Management13 of 28 launches earned $100k+ | 13 of 2813 hits | $80,229 | $1,331,966 | 28 | 1-hitSmall | Pin Automation + Management |
| 6 | Building + Time Management11 of 24 launches earned $100k+ | 11 of 2411 hits | $71,402 | $340,159 | 24 | 1-hitSmall | Pin Building + Time Management |
| 7 | Management + Multiplayer10 of 22 launches earned $100k+ | 10 of 2210 hits | $49,180 | $2,588,987 | 22 | 1-hitSmall | Pin Management + Multiplayer |
| 8 | Resource Management + Tower Defense9 of 20 launches earned $100k+ | 9 of 209 hits | $42,614 | $1,674,474 | 20 | Small | Pin Resource Management + Tower Defense |
| 9 | First-Person + Resource Management7 of 16 launches earned $100k+ | 7 of 167 hits | $47,050 | $1,621,854 | 16 | Small | Pin First-Person + Resource Management |
| 10 | Life Sim + Resource Management7 of 16 launches earned $100k+ | 7 of 167 hits | $94,846 | $894,937 | 16 | Small | Pin Life Sim + Resource Management |
| 11 | Inventory Management + Simulation9 of 21 launches earned $100k+ | 9 of 219 hits | $46,559 | $1,221,172 | 21 | Small | Pin Inventory Management + Simulation |
| 12 | Funny + Management7 of 17 launches earned $100k+ | 7 of 177 hits | $43,461 | $619,340 | 17 | Small | Pin Funny + Management |
| 13 | First-Person + Management40 in 100 earned $100k+, from 62 launches | 40 in 10025 hits | $47,594 | $1,052,474 | 62 | 1-hit | Pin First-Person + Management |
| 14 | Collectathon + Management6 of 15 launches earned $100k+ | 6 of 156 hits | $52,610 | $2,745,235 | 15 | 1-hitSmall | Pin Collectathon + Management |
| 15 | RTS + Resource Management6 of 15 launches earned $100k+ | 6 of 156 hits | $40,979 | $1,674,474 | 15 | SmallAudience | Pin RTS + Resource Management |
| 16 | Immersive Sim + Resource Management9 of 23 launches earned $100k+ | 9 of 239 hits | $66,477 | $894,937 | 23 | Small | Pin Immersive Sim + Resource Management |
| 17 | Automation + Time Management5 of 13 launches earned $100k+ | 5 of 135 hits | $31,406 | $565,502 | 13 | Small | Pin Automation + Time Management |
| 18 | Capitalism + Time Management8 of 21 launches earned $100k+ | 8 of 218 hits | $34,477 | $184,557 | 21 | Small | Pin Capitalism + Time Management |
| 19 | Crafting + Management38 in 100 earned $100k+, from 50 launches | 38 in 10019 hits | $47,594 | $606,791 | 50 | 1-hit | Pin Crafting + Management |
| 20 | Management + Sandbox38 in 100 earned $100k+, from 85 launches | 38 in 10032 hits | $47,594 | $680,076 | 85 | none | Pin Management + Sandbox |
| 21 | Economy + Inventory Management8 of 22 launches earned $100k+ | 8 of 228 hits | $30,514 | $1,221,172 | 22 | Small | Pin Economy + Inventory Management |
| 22 | Management + Resource Management36 in 100 earned $100k+, from 78 launches | 36 in 10028 hits | $33,382 | $371,542 | 78 | 1-hit | Pin Management + Resource Management |
| 23 | Building + Management36 in 100 earned $100k+, from 98 launches | 36 in 10035 hits | $32,384 | $569,428 | 98 | none | Pin Building + Management |
| 24 | Medieval + Resource Management5 of 14 launches earned $100k+ | 5 of 145 hits | $31,574 | $391,620 | 14 | Small | Pin Medieval + Resource Management |
| 25 | Immersive Sim + Management35 in 100 earned $100k+, from 93 launches | 35 in 10033 hits | $43,461 | $680,076 | 93 | none | Pin Immersive Sim + Management |
Show 25 moreShowing 25 of 131 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.