Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
3,697 of 5,145 niches have 10+ launches at $10 to $20. 140 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Multiplayer + Third-Person Shooter8 of 14 launches earned $100k+ | 8 of 148 hits | $200,375 | $1,536,611 | 14 | SmallAudience | Pin Multiplayer + Third-Person Shooter |
| 2 | Shooter + Tactical5 of 10 launches earned $100k+ | 5 of 105 hits | $270,810 | $1,588,263 | 10 | 1-hitSmall | Pin Shooter + Tactical |
| 3 | Co-op + Shooter9 of 20 launches earned $100k+ | 9 of 209 hits | $68,298 | $3,216,764 | 20 | 1-hitSmall | Pin Co-op + Shooter |
| 4 | Immersive Sim + Shooter7 of 16 launches earned $100k+ | 7 of 167 hits | $29,463 | $2,013,127 | 16 | SmallAudience | Pin Immersive Sim + Shooter |
| 5 | Gun Customization + Shooter6 of 15 launches earned $100k+ | 6 of 156 hits | $37,640 | $371,199 | 15 | Small | Pin Gun Customization + Shooter |
| 6 | Arena Shooter + Boomer Shooter4 of 10 launches earned $100k+ | 4 of 104 hits | $84,993 | $2,144,212 | 10 | 1-hitSmall | Pin Arena Shooter + Boomer Shooter |
| 7 | PvP + Third-Person Shooter5 of 13 launches earned $100k+ | 5 of 135 hits | $2,125 | $1,133,143 | 13 | Small | Pin PvP + Third-Person Shooter |
| 8 | Realistic + Shooter38 in 100 earned $100k+, from 32 launches | 38 in 10012 hits | $22,264 | $1,507,099 | 32 | Small | Pin Realistic + Shooter |
| 9 | Action Roguelike + Looter Shooter4 of 11 launches earned $100k+ | 4 of 114 hits | $71,812 | $802,473 | 11 | Small | Pin Action Roguelike + Looter Shooter |
| 10 | Multiplayer + Shooter33 in 100 earned $100k+, from 30 launches | 33 in 10010 hits | $29,444 | $1,304,177 | 30 | 1-hitSmallAudience | Pin Multiplayer + Shooter |
| 11 | Gore + Shooter6 of 18 launches earned $100k+ | 6 of 186 hits | $16,088 | $1,459,700 | 18 | 1-hitSmall | Pin Gore + Shooter |
| 12 | Boomer Shooter + FPS32 in 100 earned $100k+, from 31 launches | 32 in 10010 hits | $47,241 | $1,282,078 | 31 | Small | Pin Boomer Shooter + FPS |
| 13 | Action Roguelike + Twin Stick Shooter6 of 19 launches earned $100k+ | 6 of 196 hits | $9,310 | $630,183 | 19 | Small | Pin Action Roguelike + Twin Stick Shooter |
| 14 | Online Co-Op + Shooter6 of 19 launches earned $100k+ | 6 of 196 hits | $50,502 | $1,214,676 | 19 | Small | Pin Online Co-Op + Shooter |
| 15 | Puzzle + Shooter6 of 19 launches earned $100k+ | 6 of 196 hits | $6,576 | $1,507,099 | 19 | Small | Pin Puzzle + Shooter |
| 16 | Sandbox + Shooter5 of 16 launches earned $100k+ | 5 of 165 hits | $30,237 | $678,441 | 16 | Small | Pin Sandbox + Shooter |
| 17 | Military + Shooter6 of 20 launches earned $100k+ | 6 of 206 hits | $13,358 | $1,133,143 | 20 | 1-hitSmall | Pin Military + Shooter |
| 18 | Platformer + Shooter6 of 20 launches earned $100k+ | 6 of 206 hits | $17,606 | $471,994 | 20 | Small | Pin Platformer + Shooter |
| 19 | Action Roguelike + Arena Shooter3 of 10 launches earned $100k+ | 3 of 103 hits | $49,294 | $485,586 | 10 | Small | Pin Action Roguelike + Arena Shooter |
| 20 | Arena Shooter + Shoot 'Em Up3 of 10 launches earned $100k+ | 3 of 103 hits | $6,071 | $485,586 | 10 | Small | Pin Arena Shooter + Shoot 'Em Up |
| 21 | Combat + Top-Down Shooter3 of 10 launches earned $100k+ | 3 of 103 hits | $14,243 | $1,588,263 | 10 | 1-hitSmall | Pin Combat + Top-Down Shooter |
| 22 | Funny + Shooter3 of 10 launches earned $100k+ | 3 of 103 hits | $92,991 | $495,877 | 10 | Small | Pin Funny + Shooter |
| 23 | Combat + Shooter8 of 27 launches earned $100k+ | 8 of 278 hits | $18,453 | $521,798 | 27 | SmallAudience | Pin Combat + Shooter |
| 24 | Action + Boomer Shooter8 of 28 launches earned $100k+ | 8 of 288 hits | $18,456 | $1,459,700 | 28 | Small | Pin Action + Boomer Shooter |
| 25 | Action Roguelike + Top-Down Shooter8 of 28 launches earned $100k+ | 8 of 288 hits | $9,310 | $274,407 | 28 | 1-hitSmallAudience | Pin Action Roguelike + Top-Down Shooter |
Show 25 moreShowing 25 of 140 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.