Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
3,697 of 5,145 niches have 10+ launches at $10 to $20. 361 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Action Roguelike + Loot7 of 10 launches earned $100k+ | 7 of 107 hits | $490,105 | $1,440,409 | 10 | 1-hitSmall | Pin Action Roguelike + Loot |
| 2 | Action RPG + Sandbox11 of 20 launches earned $100k+ | 11 of 2011 hits | $131,936 | $855,782 | 20 | SmallAudience | Pin Action RPG + Sandbox |
| 3 | Action Roguelike + Bullet Heaven8 of 15 launches earned $100k+ | 8 of 158 hits | $134,052 | $2,025,618 | 15 | 1-hitSmall | Pin Action Roguelike + Bullet Heaven |
| 4 | Action Roguelike + Online Co-Op14 of 28 launches earned $100k+ | 14 of 2814 hits | $102,180 | $2,610,738 | 28 | SmallAudience | Pin Action Roguelike + Online Co-Op |
| 5 | Action-Adventure + Gore5 of 10 launches earned $100k+ | 5 of 105 hits | $127,642 | $1,282,078 | 10 | Small | Pin Action-Adventure + Gore |
| 6 | Action Roguelike + Co-op12 of 26 launches earned $100k+ | 12 of 2612 hits | $68,298 | $3,216,764 | 26 | Small | Pin Action Roguelike + Co-op |
| 7 | Action + Loot6 of 13 launches earned $100k+ | 6 of 136 hits | $73,625 | $766,093 | 13 | 1-hitSmall | Pin Action + Loot |
| 8 | Action-Adventure + Roguelike9 of 20 launches earned $100k+ | 9 of 209 hits | $80,960 | $1,331,946 | 20 | Small | Pin Action-Adventure + Roguelike |
| 9 | Action Roguelike + Multiplayer9 of 21 launches earned $100k+ | 9 of 219 hits | $68,298 | $2,610,738 | 21 | Small | Pin Action Roguelike + Multiplayer |
| 10 | Action + Dark Humor6 of 14 launches earned $100k+ | 6 of 146 hits | $77,101 | $495,877 | 14 | SmallAudience | Pin Action + Dark Humor |
| 11 | Action Roguelike + Isometric6 of 14 launches earned $100k+ | 6 of 146 hits | $32,783 | $1,320,833 | 14 | Small | Pin Action Roguelike + Isometric |
| 12 | Action + Bullet Time5 of 12 launches earned $100k+ | 5 of 125 hits | $15,665 | $371,199 | 12 | Small | Pin Action + Bullet Time |
| 13 | Action Roguelike + Anime5 of 12 launches earned $100k+ | 5 of 125 hits | $32,176 | $368,397 | 12 | 1-hitSmall | Pin Action Roguelike + Anime |
| 14 | Action-Adventure + Roguelite9 of 22 launches earned $100k+ | 9 of 229 hits | $70,423 | $336,387 | 22 | Small | Pin Action-Adventure + Roguelite |
| 15 | Action + Historical4 of 10 launches earned $100k+ | 4 of 104 hits | $73,446 | $2,599,920 | 10 | 1-hitSmallAudience | Pin Action + Historical |
| 16 | Action + Building7 of 18 launches earned $100k+ | 7 of 187 hits | $47,657 | $435,692 | 18 | Small | Pin Action + Building |
| 17 | Action + Music7 of 18 launches earned $100k+ | 7 of 187 hits | $37,646 | $691,394 | 18 | Small | Pin Action + Music |
| 18 | Action + Bullet Heaven5 of 13 launches earned $100k+ | 5 of 135 hits | $19,731 | $1,440,409 | 13 | 1-hitSmall | Pin Action + Bullet Heaven |
| 19 | Action + Medieval11 of 29 launches earned $100k+ | 11 of 2911 hits | $33,598 | $344,483 | 29 | 1-hitSmallAudience | Pin Action + Medieval |
| 20 | Action Roguelike + Dungeon Crawler37 in 100 earned $100k+, from 46 launches | 37 in 10017 hits | $32,176 | $729,448 | 46 | 1-hitSmall | Pin Action Roguelike + Dungeon Crawler |
| 21 | Action RPG + Isometric7 of 19 launches earned $100k+ | 7 of 197 hits | $9,714 | $310,480 | 19 | 1-hitSmall | Pin Action RPG + Isometric |
| 22 | Action + Crime4 of 11 launches earned $100k+ | 4 of 114 hits | $21,494 | $1,793,374 | 11 | 1-hitSmall | Pin Action + Crime |
| 23 | Action Roguelike + Looter Shooter4 of 11 launches earned $100k+ | 4 of 114 hits | $71,812 | $802,473 | 11 | Small | Pin Action Roguelike + Looter Shooter |
| 24 | Action Roguelike + Souls-like4 of 11 launches earned $100k+ | 4 of 114 hits | $23,148 | $283,817 | 11 | Small | Pin Action Roguelike + Souls-like |
| 25 | Action-Adventure + Dark Humor4 of 11 launches earned $100k+ | 4 of 114 hits | $73,268 | $574,312 | 11 | 1-hitSmall | Pin Action-Adventure + Dark Humor |
Show 25 moreShowing 25 of 361 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.