Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
3,697 of 5,145 niches have 10+ launches at $10 to $20. 197 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Anime + Platformer6 of 15 launches earned $100k+ | 6 of 156 hits | $53,837 | $367,151 | 15 | Small | Pin Anime + Platformer |
| 2 | Platformer + Roguelike6 of 16 launches earned $100k+ | 6 of 166 hits | $29,141 | $1,968,444 | 16 | 1-hitSmall | Pin Platformer + Roguelike |
| 3 | 3D Platformer + Parkour7 of 19 launches earned $100k+ | 7 of 197 hits | $17,001 | $4,681,110 | 19 | Small | Pin 3D Platformer + Parkour |
| 4 | Action RPG + Platformer5 of 16 launches earned $100k+ | 5 of 165 hits | $26,717 | $415,253 | 16 | SmallAudience | Pin Action RPG + Platformer |
| 5 | Combat + Platformer5 of 16 launches earned $100k+ | 5 of 165 hits | $7,041 | $471,994 | 16 | 1-hitSmallAudience | Pin Combat + Platformer |
| 6 | Metroidvania + Platformer31 in 100 earned $100k+, from 68 launches | 31 in 10021 hits | $26,717 | $457,421 | 68 | 1-hit | Pin Metroidvania + Platformer |
| 7 | Platformer + Shooter6 of 20 launches earned $100k+ | 6 of 206 hits | $17,606 | $471,994 | 20 | Small | Pin Platformer + Shooter |
| 8 | 2D Platformer + Emotional3 of 10 launches earned $100k+ | 3 of 103 hits | $9,472 | $3,520,848 | 10 | 1-hitSmall | Pin 2D Platformer + Emotional |
| 9 | Co-op + Platformer3 of 10 launches earned $100k+ | 3 of 103 hits | $17,967 | $1,968,444 | 10 | SmallAudience | Pin Co-op + Platformer |
| 10 | 2D Platformer + Character Customization3 of 11 launches earned $100k+ | 3 of 113 hits | $7,088 | $370,024 | 11 | SmallAudience | Pin 2D Platformer + Character Customization |
| 11 | 2D Platformer + Metroidvania27 in 100 earned $100k+, from 52 launches | 27 in 10014 hits | $33,087 | $370,024 | 52 | none | Pin 2D Platformer + Metroidvania |
| 12 | Platformer + Souls-like7 of 26 launches earned $100k+ | 7 of 267 hits | $23,373 | $457,421 | 26 | 1-hitSmall | Pin Platformer + Souls-like |
| 13 | Platformer + RPG4 of 15 launches earned $100k+ | 4 of 154 hits | $44,318 | $753,551 | 15 | Small | Pin Platformer + RPG |
| 14 | Exploration + Platformer26 in 100 earned $100k+, from 93 launches | 26 in 10024 hits | $18,954 | $415,253 | 93 | 1-hit | Pin Exploration + Platformer |
| 15 | 2D Platformer + Female Protagonist26 in 100 earned $100k+, from 35 launches | 26 in 1009 hits | $12,018 | $346,811 | 35 | Small | Pin 2D Platformer + Female Protagonist |
| 16 | Female Protagonist + Platformer26 in 100 earned $100k+, from 39 launches | 26 in 10010 hits | $15,177 | $753,551 | 39 | 1-hitSmall | Pin Female Protagonist + Platformer |
| 17 | Hack and Slash + Platformer6 of 24 launches earned $100k+ | 6 of 246 hits | $19,181 | $268,381 | 24 | Small | Pin Hack and Slash + Platformer |
| 18 | Action Roguelike + Platformer5 of 20 launches earned $100k+ | 5 of 205 hits | $10,930 | $374,668 | 20 | Small | Pin Action Roguelike + Platformer |
| 19 | 3D Platformer + Difficult4 of 16 launches earned $100k+ | 4 of 164 hits | $13,660 | $819,578 | 16 | Small | Pin 3D Platformer + Difficult |
| 20 | 3D Platformer + Sandbox3 of 12 launches earned $100k+ | 3 of 123 hits | $2,732 | $261,499 | 12 | 1-hitSmallAudience | Pin 3D Platformer + Sandbox |
| 21 | 2D + Platformer24 in 100 earned $100k+, from 112 launches | 24 in 10027 hits | $26,717 | $346,811 | 112 | 1-hit | Pin 2D + Platformer |
| 22 | Exploration + Precision Platformer4 of 17 launches earned $100k+ | 4 of 174 hits | $13,963 | $465,839 | 17 | SmallAudience | Pin Exploration + Precision Platformer |
| 23 | Difficult + Platformer23 in 100 earned $100k+, from 48 launches | 23 in 10011 hits | $13,660 | $370,024 | 48 | 1-hitSmall | Pin Difficult + Platformer |
| 24 | 2.5D + Platformer5 of 22 launches earned $100k+ | 5 of 225 hits | $12,240 | $218,251 | 22 | Small | Pin 2.5D + Platformer |
| 25 | 3D Platformer + First-Person5 of 22 launches earned $100k+ | 5 of 225 hits | $13,152 | $415,727 | 22 | Small | Pin 3D Platformer + First-Person |
Show 25 moreShowing 25 of 197 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.