Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 3,697 niches with 10+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 3,697 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets60 outHide small samples160 out

3,697 of 5,145 niches have 10+ launches at $10 to $20. 219 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 4 of 10 launches earned $100k+ 4 of 104 hits $17,909 $444,973 10 SmallAudience Pin Comedy + Strategy
2 11 of 29 launches earned $100k+ 11 of 2911 hits $44,478 $565,502 29 Small Pin Automation + Strategy
3 5 of 14 launches earned $100k+ 5 of 145 hits $58,757 $558,583 14 Small Pin Creature Collector + Strategy
4 10 of 29 launches earned $100k+ 10 of 2910 hits $21,248 $371,542 29 Small Pin Crafting + Strategy
5 34 in 100 earned $100k+, from 91 launches 34 in 10031 hits $38,861 $448,643 91 1-hit Pin Sandbox + Strategy
6 9 of 28 launches earned $100k+ 9 of 289 hits $28,046 $888,531 28 Small Pin Story Rich + Turn-Based Strategy
7 32 in 100 earned $100k+, from 47 launches 32 in 10015 hits $40,675 $390,362 47 Small Pin Medieval + Strategy
8 6 of 19 launches earned $100k+ 6 of 196 hits $15,382 $444,973 19 SmallAudience Pin Interactive Fiction + Strategy
9 9 of 29 launches earned $100k+ 9 of 299 hits $20,945 $594,650 29 1-hitSmall Pin Character Customization + Strategy
10 4 of 13 launches earned $100k+ 4 of 134 hits $48,871 $316,956 13 1-hitSmall Pin Dark Fantasy + Turn-Based Strategy
11 6 of 20 launches earned $100k+ 6 of 206 hits $12,549 $750,081 20 SmallAudience Pin Open World + Strategy
12 3 of 10 launches earned $100k+ 3 of 103 hits $88,246 $1,167,436 10 1-hitSmall Pin City Builder + Turn-Based Strategy
13 3 of 10 launches earned $100k+ 3 of 103 hits $16,996 $615,202 10 1-hitSmall Pin Cozy + Strategy
14 3 of 10 launches earned $100k+ 3 of 103 hits $54,243 $410,199 10 SmallAudience Pin CRPG + Strategy RPG
15 29 in 100 earned $100k+, from 95 launches 29 in 10028 hits $22,666 $435,692 95 none Pin Building + Strategy
16 5 of 17 launches earned $100k+ 5 of 175 hits $30,514 $296,262 17 SmallAudience Pin Inventory Management + Strategy
17 7 of 24 launches earned $100k+ 7 of 247 hits $28,533 $362,436 24 1-hitSmall Pin Turn-Based + Turn-Based Strategy
18 28 in 100 earned $100k+, from 53 launches 28 in 10015 hits $18,695 $967,330 53 Audience Pin Choices Matter + Strategy
19 5 of 18 launches earned $100k+ 5 of 185 hits $18,579 $888,531 18 SmallAudience Pin Choices Matter + Turn-Based Strategy
20 5 of 18 launches earned $100k+ 5 of 185 hits $12,954 $230,330 18 1-hitSmallAudience Pin Management + Turn-Based Strategy
21 27 in 100 earned $100k+, from 33 launches 27 in 1009 hits $8,096 $279,264 33 Small Pin Exploration + Turn-Based Strategy
22 3 of 11 launches earned $100k+ 3 of 113 hits $15,382 $327,224 11 1-hitSmall Pin Action-Adventure + Strategy RPG
23 3 of 11 launches earned $100k+ 3 of 113 hits $18,579 $230,330 11 SmallAudience Pin Perma Death + Turn-Based Strategy
24 27 in 100 earned $100k+, from 97 launches 27 in 10026 hits $31,732 $574,812 97 1-hit Pin Roguelike Deckbuilder + Strategy
25 27 in 100 earned $100k+, from 105 launches 27 in 10028 hits $25,779 $510,263 105 none Pin Base Building + Strategy
Show 25 moreShowing 25 of 219 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.