Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets269 outHide small samples611 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 55 in 100 earned $100k+, from 58 launches 55 in 10032 hits $120,225 $1,360,500 58 none Pin Casual + Cozy
2 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $111,098 $594,898 32 Small Pin Building + Life Sim
3 53 in 100 earned $100k+, from 32 launches 53 in 10017 hits $118,000 $302,965 32 SmallAudience Pin FMV + Interactive Fiction
4 52 in 100 earned $100k+, from 31 launches 52 in 10016 hits $118,606 $615,202 31 SmallAudience Pin Adventure + Cozy
5 49 in 100 earned $100k+, from 63 launches 49 in 10031 hits $98,956 $1,224,420 63 none Pin Cozy + Relaxing
6 49 in 100 earned $100k+, from 37 launches 49 in 10018 hits $97,978 $498,306 37 SmallAudience Pin Cinematic + Story Rich
7 47 in 100 earned $100k+, from 34 launches 47 in 10016 hits $99,034 $2,588,987 34 SmallAudience Pin Co-op + First-Person
8 46 in 100 earned $100k+, from 65 launches 46 in 10030 hits $79,340 $929,505 65 none Pin Building + Crafting
9 46 in 100 earned $100k+, from 37 launches 46 in 10017 hits $53,028 $1,039,347 37 SmallAudience Pin Life Sim + Open World
10 45 in 100 earned $100k+, from 33 launches 45 in 10015 hits $59,799 $844,435 33 1-hitSmall Pin Card Battler + Turn-Based Combat
11 45 in 100 earned $100k+, from 33 launches 45 in 10015 hits $60,406 $973,582 33 Small Pin Multiplayer + Sandbox
12 45 in 100 earned $100k+, from 40 launches 45 in 10018 hits $66,780 $1,167,436 40 Small Pin Base Building + Tower Defense
13 44 in 100 earned $100k+, from 34 launches 44 in 10015 hits $68,602 $1,052,474 34 1-hitSmall Pin Economy + First-Person
14 43 in 100 earned $100k+, from 65 launches 43 in 10028 hits $58,585 $855,782 65 Audience Pin Base Building + Sandbox
15 43 in 100 earned $100k+, from 42 launches 43 in 10018 hits $43,313 $971,575 42 Small Pin Cozy + Exploration
16 43 in 100 earned $100k+, from 35 launches 43 in 10015 hits $34,477 $2,588,987 35 1-hitSmall Pin Co-op + Simulation
17 43 in 100 earned $100k+, from 35 launches 43 in 10015 hits $45,836 $430,966 35 Small Pin Exploration + Roguelite
18 42 in 100 earned $100k+, from 52 launches 42 in 10022 hits $71,286 $862,682 52 none Pin Cozy + Simulation
19 42 in 100 earned $100k+, from 31 launches 42 in 10013 hits $58,291 $1,216,416 31 1-hitSmallAudience Pin Automation + Crafting
20 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits $58,291 $1,021,709 32 Small Pin Automation + Building
21 41 in 100 earned $100k+, from 32 launches 41 in 10013 hits $55,862 $862,682 32 Small Pin Exploration + Farming Sim
22 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $53,552 $1,014,240 42 SmallAudience Pin Immersive Sim + RPG
23 40 in 100 earned $100k+, from 42 launches 40 in 10017 hits $57,674 $1,621,854 42 Small Pin Online Co-Op + Simulation
24 40 in 100 earned $100k+, from 62 launches 40 in 10025 hits $47,594 $1,052,474 62 1-hit Pin First-Person + Management
25 40 in 100 earned $100k+, from 55 launches 40 in 10022 hits $43,628 $584,162 55 none Pin Cozy + Cute
26 40 in 100 earned $100k+, from 30 launches 40 in 10012 hits $52,610 $294,876 30 Small Pin Capitalism + Life Sim
27 40 in 100 earned $100k+, from 30 launches 40 in 10012 hits $43,628 $273,643 30 Small Pin Cozy + Wholesome
28 40 in 100 earned $100k+, from 63 launches 40 in 10025 hits $49,782 $894,937 63 none Pin Economy + Immersive Sim
29 Investigation + Mystery39 in 100 earned $100k+, from 71 launches 39 in 10028 hits $21,814 $507,211 71 none Pin Investigation + Mystery

39 in 100 earned $100k+, from 71 launches at $10 to $20. That is about 2.1 times the base rate.

Base rate at $10 to $20: 19 in 100 (893 of 4,810 launches earned $100k+).

Typical first year $21,814; the top 1 in 10 earned at least $507,211.

Lens check, all pricesHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

No warning markers: no single game holds half the money, the sample is 50+ launches and the audience split is small.

Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices20 in 100212$2,548
Under $51 in 3264$424
$5 to $101 in 1766$2,103
$10 to $2039 in 10071$21,814
$20 to $408 of 11 launches11$294,014

Grey: under 30 launches at that price, written as a count. Odds compare best within one price.

Its two tags alone, at $10 to $20

  • Investigation25 in 100 earned $100k+, from 124 launches
  • Mysterystyle tag23 in 100 earned $100k+, from 299 launches
Open niche pageCheck this idea
30 39 in 100 earned $100k+, from 36 launches 39 in 10014 hits $26,551 $1,021,709 36 Small Pin Automation + Sandbox
31 39 in 100 earned $100k+, from 36 launches 39 in 10014 hits $57,674 $1,621,854 36 Small Pin First-Person + Multiplayer
32 39 in 100 earned $100k+, from 36 launches 39 in 10014 hits $40,509 $309,618 36 SmallAudience Pin Immersive Sim + Story Rich
33 39 in 100 earned $100k+, from 49 launches 39 in 10019 hits $53,444 $744,018 49 SmallAudience Pin Sandbox + Survival
34 38 in 100 earned $100k+, from 34 launches 38 in 10013 hits $47,766 $844,435 34 1-hitSmallAudience Pin Card Game + Turn-Based Combat
35 38 in 100 earned $100k+, from 71 launches 38 in 10027 hits $47,594 $894,937 71 none Pin First-Person + Life Sim
36 38 in 100 earned $100k+, from 100 launches 38 in 10038 hits $33,694 $929,505 100 none Pin Building + Sandbox
37 38 in 100 earned $100k+, from 50 launches 38 in 10019 hits $47,594 $606,791 50 1-hit Pin Crafting + Management
38 38 in 100 earned $100k+, from 37 launches 38 in 10014 hits $40,480 $1,221,172 37 Small Pin Building + Relaxing
39 38 in 100 earned $100k+, from 37 launches 38 in 10014 hits $44,925 $844,435 37 1-hitSmall Pin Deckbuilding + Turn-Based Combat
40 38 in 100 earned $100k+, from 45 launches 38 in 10017 hits $49,782 $819,275 45 Small Pin Open World Survival Craft + Survival
41 38 in 100 earned $100k+, from 85 launches 38 in 10032 hits $47,594 $680,076 85 none Pin Management + Sandbox
42 38 in 100 earned $100k+, from 56 launches 38 in 10021 hits $48,171 $565,502 56 none Pin Economy + Sandbox
43 38 in 100 earned $100k+, from 48 launches 38 in 10018 hits $47,353 $1,014,240 48 Small Pin Exploration + Life Sim
44 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $44,718 $636,746 32 Small Pin Capitalism + Immersive Sim
45 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $63,066 $378,827 32 1-hitSmall Pin Economy + Shop Keeper
46 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $34,970 $227,496 32 SmallAudience Pin Interactive Fiction + Mystery
47 38 in 100 earned $100k+, from 32 launches 38 in 10012 hits $22,264 $1,507,099 32 Small Pin Realistic + Shooter
48 37 in 100 earned $100k+, from 102 launches 37 in 10038 hits $60,406 $901,536 102 none Pin Multiplayer + Online Co-Op
49 37 in 100 earned $100k+, from 78 launches 37 in 10029 hits $49,180 $1,082,131 78 1-hit Pin Base Building + Crafting
50 37 in 100 earned $100k+, from 81 launches 37 in 10030 hits $40,281 $829,025 81 none Pin Crafting + Exploration
51 37 in 100 earned $100k+, from 54 launches 37 in 10020 hits $42,800 $575,622 54 1-hit Pin 2D + Metroidvania
52 37 in 100 earned $100k+, from 46 launches 37 in 10017 hits $32,176 $729,448 46 1-hitSmall Pin Action Roguelike + Dungeon Crawler
53 37 in 100 earned $100k+, from 49 launches 37 in 10018 hits $33,263 $948,845 49 1-hitSmall Pin Shop Keeper + Simulation
54 37 in 100 earned $100k+, from 30 launches 37 in 10011 hits $60,059 $543,532 30 Small Pin Roguelite + Simulation
55 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $22,264 $877,000 33 1-hitSmall Pin Adventure + Online Co-Op
56 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $49,782 $855,782 33 1-hitSmall Pin Base Building + Open World Survival Craft
57 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $37,833 $304,089 33 SmallAudience Pin Dating Sim + Immersive Sim
58 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $53,028 $877,000 33 Small Pin Open World + Open World Survival Craft
59 36 in 100 earned $100k+, from 94 launches 36 in 10034 hits $47,961 $1,214,676 94 none Pin Co-op + Online Co-Op
60 36 in 100 earned $100k+, from 36 launches 36 in 10013 hits $38,877 $431,661 36 SmallAudience Pin Multiple Endings + Simulation
61 36 in 100 earned $100k+, from 36 launches 36 in 10013 hits $23,590 $778,426 36 SmallAudience Pin RTS + Tower Defense
62 36 in 100 earned $100k+, from 78 launches 36 in 10028 hits $33,382 $371,542 78 1-hit Pin Management + Resource Management
63 36 in 100 earned $100k+, from 53 launches 36 in 10019 hits $22,032 $1,133,143 53 none Pin 3D + Multiplayer
64 36 in 100 earned $100k+, from 53 launches 36 in 10019 hits $14,994 $448,086 53 none Pin Investigation + Story Rich
65 36 in 100 earned $100k+, from 98 launches 36 in 10035 hits $32,384 $569,428 98 none Pin Building + Management
66 36 in 100 earned $100k+, from 45 launches 36 in 10016 hits $16,514 $344,483 45 SmallAudience Pin Action + Sandbox
67 35 in 100 earned $100k+, from 93 launches 35 in 10033 hits $43,461 $680,076 93 none Pin Immersive Sim + Management
68 35 in 100 earned $100k+, from 31 launches 35 in 10011 hits $43,461 $440,192 31 Small Pin Sandbox + Time Management
69 35 in 100 earned $100k+, from 68 launches 35 in 10024 hits $32,783 $545,353 68 1-hit Pin Action Roguelike + Hack and Slash
70 35 in 100 earned $100k+, from 51 launches 35 in 10018 hits $33,694 $594,898 51 none Pin Building + Exploration
71 35 in 100 earned $100k+, from 34 launches 35 in 10012 hits $58,757 $1,167,436 34 Small Pin Roguelike + Tower Defense
72 35 in 100 earned $100k+, from 71 launches 35 in 10025 hits $42,800 $1,039,347 71 none Pin Multiplayer + Simulation
73 35 in 100 earned $100k+, from 77 launches 35 in 10027 hits $40,281 $819,275 77 none Pin Base Building + Survival
74 35 in 100 earned $100k+, from 80 launches 35 in 10028 hits $33,598 $507,211 80 Audience Pin Detective + Mystery
75 35 in 100 earned $100k+, from 63 launches 35 in 10022 hits $32,384 $569,428 63 none Pin Building + Economy
Show 25 moreShowing 75 of 1,269 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.