Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 22 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | First-Person + Management40 in 100 earned $100k+, from 62 launches | 40 in 10025 hits | $47,594 | $1,052,474 | 62 | 1-hit | Pin First-Person + Management |
| 2 | Crafting + Management38 in 100 earned $100k+, from 50 launches | 38 in 10019 hits | $47,594 | $606,791 | 50 | 1-hit | Pin Crafting + Management |
| 3 | Management + Sandbox38 in 100 earned $100k+, from 85 launches | 38 in 10032 hits | $47,594 | $680,076 | 85 | none | Pin Management + Sandbox |
| 4 | Management + Resource Management36 in 100 earned $100k+, from 78 launches | 36 in 10028 hits | $33,382 | $371,542 | 78 | 1-hit | Pin Management + Resource Management |
| 5 | Building + Management36 in 100 earned $100k+, from 98 launches | 36 in 10035 hits | $32,384 | $569,428 | 98 | none | Pin Building + Management |
| 6 | Immersive Sim + Management35 in 100 earned $100k+, from 93 launches | 35 in 10033 hits | $43,461 | $680,076 | 93 | none | Pin Immersive Sim + Management |
| 7 | Base Building + Management33 in 100 earned $100k+, from 58 launches | 33 in 10019 hits | $31,574 | $390,362 | 58 | none | Pin Base Building + Management |
| 8 | Life Sim + Management32 in 100 earned $100k+, from 96 launches | 32 in 10031 hits | $46,559 | $363,953 | 96 | none | Pin Life Sim + Management |
| 9 | Management + Simulation32 in 100 earned $100k+, from 258 launches | 32 in 10083 hits | $32,881 | $515,310 | 258 | none | Pin Management + Simulation |
| 10 | Capitalism + Management31 in 100 earned $100k+, from 71 launches | 31 in 10022 hits | $28,956 | $314,475 | 71 | 1-hit | Pin Capitalism + Management |
| 11 | Building + Resource Management30 in 100 earned $100k+, from 50 launches | 30 in 10015 hits | $33,382 | $581,532 | 50 | 1-hit | Pin Building + Resource Management |
| 12 | Economy + Management30 in 100 earned $100k+, from 154 launches | 30 in 10046 hits | $32,013 | $448,643 | 154 | none | Pin Economy + Management |
| 13 | Resource Management + Simulation29 in 100 earned $100k+, from 93 launches | 29 in 10027 hits | $35,622 | $249,585 | 93 | 1-hit | Pin Resource Management + Simulation |
| 14 | Management + Time Management29 in 100 earned $100k+, from 66 launches | 29 in 10019 hits | $34,477 | $256,801 | 66 | 1-hit | Pin Management + Time Management |
| 15 | Casual + Management26 in 100 earned $100k+, from 84 launches | 26 in 10022 hits | $34,477 | $281,104 | 84 | none | Pin Casual + Management |
| 16 | Base Building + Resource Management25 in 100 earned $100k+, from 63 launches | 25 in 10016 hits | $31,574 | $358,651 | 63 | 1-hit | Pin Base Building + Resource Management |
| 17 | Management + Strategy25 in 100 earned $100k+, from 138 launches | 25 in 10034 hits | $20,152 | $245,307 | 138 | none | Pin Management + Strategy |
| 18 | Resource Management + Strategy23 in 100 earned $100k+, from 98 launches | 23 in 10023 hits | $20,338 | $231,544 | 98 | 1-hit | Pin Resource Management + Strategy |
| 19 | 3D + Management23 in 100 earned $100k+, from 71 launches | 23 in 10016 hits | $22,359 | $203,613 | 71 | 1-hit | Pin 3D + Management |
| 20 | Simulation + Time Management22 in 100 earned $100k+, from 93 launches | 22 in 10020 hits | $12,889 | $181,613 | 93 | 1-hit | Pin Simulation + Time Management |
| 21 | Strategy + Time Management13 in 100 earned $100k+, from 72 launches | 13 in 1009 hits | $1,538 | $106,345 | 72 | none | Pin Strategy + Time Management |
| 22 | Casual + Time Management1 in 12 earned $100k+, from 71 launches | 1 in 126 hits | $2,428 | $71,402 | 71 | none | Pin Casual + Time Management |
Showing 22 of 22 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.