Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

Best niches

$10 to $20

Pairs that hit $100k+ beyond the oddsFree until launch

Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100

1Casual + Cozy55 in 10058 launches 2FMV + Interactive Fiction53 in 10032 launches 3Building + Life Sim53 in 10032 launches 4Adventure + Cozy52 in 10031 launches 5Cozy + Relaxing49 in 10063 launches

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 16 hit $100k+Under $51 in 200 hit $100k+$5 to $101 in 26 hit $100k+$10 to $2019 in 100 hit $100k+$20 to $4042 in 100 hit $100k+

Base rate: indie paid launches 6 to 30 months old, 29,637 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 6 to 30 months old. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 30+ launches

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.

Hide one-hit markets+11 if off Hide small samples+12 if off

1,269 of 5,145 niches have 30+ launches at $10 to $20. 11 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at $10 to $20the base rate: the row to beat	19 in 100893 of 4,810	$9,226	$248,075	4,810
1	Management + Sandbox38 in 100 earned $100k+, from 85 launches	38 in 10032 hits	$47,594	$680,076	85	none	Pin Management + Sandbox
2	Building + Management36 in 100 earned $100k+, from 98 launches	36 in 10035 hits	$32,384	$569,428	98	none	Pin Building + Management
3	Immersive Sim + Management35 in 100 earned $100k+, from 93 launches	35 in 10033 hits	$43,461	$680,076	93	none	Pin Immersive Sim + Management
4	Base Building + Management33 in 100 earned $100k+, from 58 launches	33 in 10019 hits	$31,574	$390,362	58	none	Pin Base Building + Management
5	Life Sim + Management32 in 100 earned $100k+, from 96 launches	32 in 10031 hits	$46,559	$363,953	96	none	Pin Life Sim + Management
6	Management + Simulation32 in 100 earned $100k+, from 258 launches	32 in 10083 hits	$32,881	$515,310	258	none	Pin Management + Simulation
7	Economy + Management30 in 100 earned $100k+, from 154 launches	30 in 10046 hits	$32,013	$448,643	154	none	Pin Economy + Management
8	Casual + Management26 in 100 earned $100k+, from 84 launches	26 in 10022 hits	$34,477	$281,104	84	none	Pin Casual + Management
9	Management + Strategy25 in 100 earned $100k+, from 138 launches	25 in 10034 hits	$20,152	$245,307	138	none	Pin Management + Strategy
10	Strategy + Time Management13 in 100 earned $100k+, from 72 launches	13 in 1009 hits	$1,538	$106,345	72	none	Pin Strategy + Time Management
11	Casual + Time Management1 in 12 earned $100k+, from 71 launches	1 in 126 hits	$2,428	$71,402	71	none	Pin Casual + Time Management

Showing 11 of 11 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.