Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100
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Best nichesFree until launchClick to unlockTag pairs that beat the odds
Niches
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
The niche list
Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
1,269 of 5,145 niches have 30+ launches at $10 to $20. 49 match the search and chips. Sorted by chance of $100k+, highest first.
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| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | RPG + Sandbox33 in 100 earned $100k+, from 55 launches | 33 in 10018 hits | $17,161 | $615,657 | 55 | none | Pin RPG + Sandbox |
| 2 | Dating Sim + RPG31 in 100 earned $100k+, from 54 launches | 31 in 10017 hits | $25,907 | $512,712 | 54 | Audience | Pin Dating Sim + RPG |
| 3 | Action RPG + Action Roguelike27 in 100 earned $100k+, from 60 launches | 27 in 10016 hits | $13,053 | $350,584 | 60 | 1-hitAudience | Pin Action RPG + Action Roguelike |
| 4 | RPG + Simulation26 in 100 earned $100k+, from 119 launches | 26 in 10031 hits | $19,752 | $358,651 | 119 | none | Pin RPG + Simulation |
| 5 | First-Person + RPG25 in 100 earned $100k+, from 77 launches | 25 in 10019 hits | $14,978 | $412,826 | 77 | none | Pin First-Person + RPG |
| 6 | Character Customization + RPG25 in 100 earned $100k+, from 65 launches | 25 in 10016 hits | $16,088 | $239,708 | 65 | 1-hit | Pin Character Customization + RPG |
| 7 | RPG + Roguelite24 in 100 earned $100k+, from 106 launches | 24 in 10025 hits | $14,570 | $251,784 | 106 | none | Pin RPG + Roguelite |
| 8 | 2D + Action RPG22 in 100 earned $100k+, from 54 launches | 22 in 10012 hits | $15,177 | $183,373 | 54 | none | Pin 2D + Action RPG |
| 9 | Action RPG + Exploration22 in 100 earned $100k+, from 91 launches | 22 in 10020 hits | $12,628 | $273,193 | 91 | 1-hit | Pin Action RPG + Exploration |
| 10 | RPG + Visual Novel21 in 100 earned $100k+, from 86 launches | 21 in 10018 hits | $15,382 | $308,526 | 86 | Audience | Pin RPG + Visual Novel |
| 11 | Pixel Graphics + RPG21 in 100 earned $100k+, from 153 launches | 21 in 10032 hits | $8,154 | $547,099 | 153 | 1-hit | Pin Pixel Graphics + RPG |
| 12 | Exploration + RPG21 in 100 earned $100k+, from 208 launches | 21 in 10043 hits | $14,911 | $244,659 | 208 | none | Pin Exploration + RPG |
| 13 | Choices Matter + RPG21 in 100 earned $100k+, from 68 launches | 21 in 10014 hits | $22,688 | $699,490 | 68 | none | Pin Choices Matter + RPG |
| 14 | RPG + Story Rich21 in 100 earned $100k+, from 156 launches | 21 in 10032 hits | $13,276 | $325,706 | 156 | none | Pin RPG + Story Rich |
| 15 | RPG + Strategy RPG20 in 100 earned $100k+, from 95 launches | 20 in 10019 hits | $7,286 | $185,468 | 95 | none | Pin RPG + Strategy RPG |
| 16 | Action-Adventure + RPG18 in 100 earned $100k+, from 109 launches | 18 in 10020 hits | $7,650 | $179,730 | 109 | Audience | Pin Action-Adventure + RPG |
| 17 | Hack and Slash + RPG18 in 100 earned $100k+, from 82 launches | 18 in 10015 hits | $10,017 | $166,756 | 82 | none | Pin Hack and Slash + RPG |
| 18 | Choose Your Own Adventure + RPG18 in 100 earned $100k+, from 55 launches | 18 in 10010 hits | $6,676 | $185,468 | 55 | none | Pin Choose Your Own Adventure + RPG |
| 19 | Dungeon Crawler + RPG18 in 100 earned $100k+, from 116 launches | 18 in 10021 hits | $12,142 | $166,777 | 116 | Audience | Pin Dungeon Crawler + RPG |
| 20 | Cute + RPG18 in 100 earned $100k+, from 94 launches | 18 in 10017 hits | $9,996 | $308,952 | 94 | 1-hit | Pin Cute + RPG |
| 21 | CRPG + RPG18 in 100 earned $100k+, from 50 launches | 18 in 1009 hits | $10,525 | $273,193 | 50 | Audience | Pin CRPG + RPG |
| 22 | RPG + Souls-like18 in 100 earned $100k+, from 50 launches | 18 in 1009 hits | $18,694 | $179,730 | 50 | 1-hit | Pin RPG + Souls-like |
| 23 | Action + RPG18 in 100 earned $100k+, from 179 launches | 18 in 10032 hits | $7,447 | $219,805 | 179 | none | Pin Action + RPG |
| 24 | RPG + Turn-Based Tactics18 in 100 earned $100k+, from 102 launches | 18 in 10018 hits | $6,477 | $156,070 | 102 | 1-hit | Pin RPG + Turn-Based Tactics |
| 25 | RPG + Turn-Based Strategy17 in 100 earned $100k+, from 98 launches | 17 in 10017 hits | $6,477 | $230,330 | 98 | 1-hit | Pin RPG + Turn-Based Strategy |
Show 24 moreShowing 25 of 49 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.