Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets21 outHide small samples44 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 103 match the search and chips. Sorted by chance of $100k+, highest first.

Strategy + Tower Defense 25 in 100 earned $100k+, from 110 launches at $10 to $20typical $9,226. Best of the pins Audience
Relaxing + Strategy 21 in 100 earned $100k+, from 42 launches at $10 to $20typical $13,839 Small
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 34 in 100 earned $100k+, from 91 launches 34 in 10031 hits $38,861 $448,643 91 1-hit Pin Sandbox + Strategy
2 32 in 100 earned $100k+, from 47 launches 32 in 10015 hits $40,675 $390,362 47 Small Pin Medieval + Strategy
3 29 in 100 earned $100k+, from 95 launches 29 in 10028 hits $22,666 $435,692 95 none Pin Building + Strategy
4 28 in 100 earned $100k+, from 53 launches 28 in 10015 hits $18,695 $967,330 53 Audience Pin Choices Matter + Strategy
5 27 in 100 earned $100k+, from 33 launches 27 in 1009 hits $8,096 $279,264 33 Small Pin Exploration + Turn-Based Strategy
6 27 in 100 earned $100k+, from 97 launches 27 in 10026 hits $31,732 $574,812 97 1-hit Pin Roguelike Deckbuilder + Strategy
7 27 in 100 earned $100k+, from 105 launches 27 in 10028 hits $25,779 $510,263 105 none Pin Base Building + Strategy
8 25 in 100 earned $100k+, from 110 launches 25 in 10028 hits $9,226 $448,643 110 Audience Pinned Strategy + Tower Defense
9 25 in 100 earned $100k+, from 83 launches 25 in 10021 hits $22,159 $279,264 83 Audience Pin Roguelike + Turn-Based Strategy
10 25 in 100 earned $100k+, from 138 launches 25 in 10034 hits $20,152 $245,307 138 none Pin Management + Strategy
11 24 in 100 earned $100k+, from 33 launches 24 in 1008 hits $32,783 $553,358 33 SmallAudience Pin Roguelike Deckbuilder + Turn-Based Strategy
12 24 in 100 earned $100k+, from 42 launches 24 in 10010 hits $24,693 $365,127 42 1-hitSmall Pin Multiplayer + Strategy
13 24 in 100 earned $100k+, from 156 launches 24 in 10037 hits $21,859 $363,650 156 1-hitAudience Pin Deckbuilding + Strategy
14 24 in 100 earned $100k+, from 51 launches 24 in 10012 hits $9,714 $345,134 51 none Pin Card Battler + Turn-Based Strategy
15 23 in 100 earned $100k+, from 98 launches 23 in 10023 hits $20,338 $231,544 98 1-hit Pin Resource Management + Strategy
16 23 in 100 earned $100k+, from 233 launches 23 in 10054 hits $19,139 $363,650 233 1-hitAudience Pin Roguelike + Strategy
17 23 in 100 earned $100k+, from 190 launches 23 in 10044 hits $20,338 $543,532 190 Audience Pin Roguelite + Strategy
18 23 in 100 earned $100k+, from 96 launches 23 in 10022 hits $27,357 $448,643 96 1-hitAudience Pin City Builder + Strategy
19 23 in 100 earned $100k+, from 53 launches 23 in 10012 hits $23,315 $390,362 53 none Pin Colony Sim + Strategy
20 22 in 100 earned $100k+, from 41 launches 22 in 1009 hits $27,623 $185,254 41 Small Pin Immersive Sim + Strategy
21 22 in 100 earned $100k+, from 46 launches 22 in 10010 hits $20,781 $325,706 46 Small Pin Story Rich + Strategy
22 22 in 100 earned $100k+, from 74 launches 22 in 10016 hits $17,001 $228,711 74 none Pin Economy + Strategy
23 21 in 100 earned $100k+, from 42 launches 21 in 1009 hits $13,839 $223,859 42 Small Pinned Relaxing + Strategy
24 21 in 100 earned $100k+, from 47 launches 21 in 10010 hits $19,427 $240,450 47 Small Pin Dungeon Crawler + Strategy
25 21 in 100 earned $100k+, from 58 launches 21 in 10012 hits $24,284 $240,450 58 Audience Pin Auto Battler + Strategy
Show 25 moreShowing 25 of 103 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.