Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

Best niches

$10 to $20

Pairs that hit $100k+ beyond the oddsFree until launch

Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100

1Casual + Cozy55 in 10058 launches 2FMV + Interactive Fiction53 in 10032 launches 3Building + Life Sim53 in 10032 launches 4Adventure + Cozy52 in 10031 launches 5Cozy + Relaxing49 in 10063 launches

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 16 hit $100k+Under $51 in 200 hit $100k+$5 to $101 in 26 hit $100k+$10 to $2019 in 100 hit $100k+$20 to $4042 in 100 hit $100k+

Base rate: indie paid launches 6 to 30 months old, 29,637 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 6 to 30 months old. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 30+ launches

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.

Hide one-hit markets19 out Hide small samples44 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 97 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at $10 to $20the base rate: the row to beat	19 in 100893 of 4,810	$9,226	$248,075	4,810
1	2D + Metroidvania37 in 100 earned $100k+, from 54 launches	37 in 10020 hits	$42,800	$575,622	54	1-hit	Pin 2D + Metroidvania
2	2D + Difficult32 in 100 earned $100k+, from 50 launches	32 in 10016 hits	$52,295	$558,583	50	1-hit	Pin 2D + Difficult
3	2D Platformer + Metroidvania27 in 100 earned $100k+, from 52 launches	27 in 10014 hits	$33,087	$370,024	52	none	Pin 2D Platformer + Metroidvania
4	2D + Dark Fantasy26 in 100 earned $100k+, from 31 launches	26 in 1008 hits	$19,139	$187,162	31	Small	Pin 2D + Dark Fantasy
5	2D Platformer + Female Protagonist26 in 100 earned $100k+, from 35 launches	26 in 1009 hits	$12,018	$346,811	35	Small	Pin 2D Platformer + Female Protagonist
6	2D + Cartoon26 in 100 earned $100k+, from 39 launches	26 in 10010 hits	$5,099	$570,144	39	Small	Pin 2D + Cartoon
7	2D + Exploration24 in 100 earned $100k+, from 140 launches	24 in 10034 hits	$15,783	$382,129	140	1-hit	Pin 2D + Exploration
8	2D + Platformer24 in 100 earned $100k+, from 112 launches	24 in 10027 hits	$26,717	$346,811	112	1-hit	Pin 2D + Platformer
9	2D + Hand-drawn24 in 100 earned $100k+, from 67 launches	24 in 10016 hits	$16,440	$293,478	67	1-hit	Pin 2D + Hand-drawn
10	2D + Horror23 in 100 earned $100k+, from 39 launches	23 in 1009 hits	$12,750	$314,079	39	Small	Pin 2D + Horror
11	2D + Roguelite22 in 100 earned $100k+, from 98 launches	22 in 10022 hits	$19,139	$336,387	98	1-hit	Pin 2D + Roguelite
12	2D + Action RPG22 in 100 earned $100k+, from 54 launches	22 in 10012 hits	$15,177	$183,373	54	none	Pin 2D + Action RPG
13	2D + Deckbuilding22 in 100 earned $100k+, from 50 launches	22 in 10011 hits	$19,139	$374,668	50	none	Pin 2D + Deckbuilding
14	2D + Detective22 in 100 earned $100k+, from 32 launches	22 in 1007 hits	$8,012	$287,795	32	Small	Pin 2D + Detective
15	2D + Hack and Slash22 in 100 earned $100k+, from 32 launches	22 in 1007 hits	$19,181	$268,381	32	Small	Pin 2D + Hack and Slash
16	2D + Sandbox22 in 100 earned $100k+, from 32 launches	22 in 1007 hits	$23,411	$314,475	32	Small	Pin 2D + Sandbox
17	2D + Pixel Graphics21 in 100 earned $100k+, from 253 launches	21 in 10052 hits	$12,142	$220,405	253	none	Pin 2D + Pixel Graphics
18	2D Platformer + Retro20 in 100 earned $100k+, from 30 launches	20 in 1006 hits	$24,288	$292,264	30	Small	Pin 2D Platformer + Retro
19	2D + Comedy19 in 100 earned $100k+, from 36 launches	19 in 1007 hits	$9,977	$187,249	36	1-hitSmall	Pin 2D + Comedy
20	2D + Mystery19 in 100 earned $100k+, from 83 launches	19 in 10016 hits	$2,428	$188,636	83	none	Pin 2D + Mystery
21	2D + Turn-Based Combat19 in 100 earned $100k+, from 42 launches	19 in 1008 hits	$19,139	$196,732	42	1-hitSmallAudience	Pin 2D + Turn-Based Combat
22	2D + Card Battler19 in 100 earned $100k+, from 43 launches	19 in 1008 hits	$10,928	$279,264	43	Small	Pin 2D + Card Battler
23	2D + Cartoony19 in 100 earned $100k+, from 43 launches	19 in 1008 hits	$3,794	$399,940	43	Small	Pin 2D + Cartoony
24	2D + Action18 in 100 earned $100k+, from 243 launches	18 in 10043 hits	$10,321	$187,162	243	none	Pin 2D + Action
25	2D + Action-Adventure18 in 100 earned $100k+, from 102 launches	18 in 10018 hits	$7,082	$155,423	102	none	Pin 2D + Action-Adventure
26	2D + Action Roguelike18 in 100 earned $100k+, from 51 launches	18 in 1009 hits	$13,053	$268,381	51	none	Pin 2D + Action Roguelike
27	2D + Top-Down17 in 100 earned $100k+, from 76 launches	17 in 10013 hits	$6,070	$138,451	76	Audience	Pin 2D + Top-Down
28	2D Platformer + Exploration17 in 100 earned $100k+, from 59 launches	17 in 10010 hits	$14,208	$382,129	59	none	Pin 2D Platformer + Exploration
29	2D + Side Scroller17 in 100 earned $100k+, from 72 launches	17 in 10012 hits	$13,597	$172,444	72	none	Pin 2D + Side Scroller
30	2D + Tower Defense17 in 100 earned $100k+, from 30 launches	17 in 1005 hits	$12,142	$399,940	30	Small	Pin 2D + Tower Defense
31	2D + Card Game16 in 100 earned $100k+, from 67 launches	16 in 10011 hits	$14,267	$220,405	67	none	Pin 2D + Card Game
32	2D + Female Protagonist16 in 100 earned $100k+, from 116 launches	16 in 10019 hits	$10,237	$195,390	116	1-hit	Pin 2D + Female Protagonist
33	2D + Cute16 in 100 earned $100k+, from 191 launches	16 in 10031 hits	$10,259	$189,850	191	none	Pin 2D + Cute
34	2D Platformer + Pixel Graphics16 in 100 earned $100k+, from 106 launches	16 in 10017 hits	$10,440	$231,544	106	Audience	Pin 2D Platformer + Pixel Graphics
35	2D + Roguelike16 in 100 earned $100k+, from 107 launches	16 in 10017 hits	$13,660	$279,264	107	Audience	Pin 2D + Roguelike
36	2D Platformer + Platformer16 in 100 earned $100k+, from 147 launches	16 in 10023 hits	$9,714	$268,381	147	none	Pin 2D Platformer + Platformer
37	2D + Bullet Hell16 in 100 earned $100k+, from 45 launches	16 in 1007 hits	$9,410	$254,069	45	1-hitSmall	Pin 2D + Bullet Hell
38	2D Platformer + Action-Adventure15 in 100 earned $100k+, from 78 launches	15 in 10012 hits	$12,749	$172,444	78	none	Pin 2D Platformer + Action-Adventure
39	2D + Story Rich15 in 100 earned $100k+, from 186 launches	15 in 10028 hits	$5,342	$177,879	186	1-hit	Pin 2D + Story Rich
40	2D Platformer + Side Scroller15 in 100 earned $100k+, from 67 launches	15 in 10010 hits	$8,499	$172,444	67	none	Pin 2D Platformer + Side Scroller
41	2D Platformer + RPG15 in 100 earned $100k+, from 47 launches	15 in 1007 hits	$4,048	$268,381	47	Small	Pin 2D Platformer + RPG
42	2D Fighter + Action15 in 100 earned $100k+, from 41 launches	15 in 1006 hits	$12,445	$231,544	41	SmallAudience	Pin 2D Fighter + Action
43	2D + RPG14 in 100 earned $100k+, from 217 launches	14 in 10031 hits	$6,233	$145,096	217	none	Pin 2D + RPG
44	2D + Turn-Based Strategy14 in 100 earned $100k+, from 70 launches	14 in 10010 hits	$9,310	$166,777	70	1-hit	Pin 2D + Turn-Based Strategy
45	2D + Old School14 in 100 earned $100k+, from 35 launches	14 in 1005 hits	$5,099	$190,931	35	Small	Pin 2D + Old School
46	2D Platformer + Action14 in 100 earned $100k+, from 141 launches	14 in 10020 hits	$7,891	$172,444	141	none	Pin 2D Platformer + Action
47	2D + 2D Platformer14 in 100 earned $100k+, from 177 launches	14 in 10025 hits	$6,072	$174,231	177	none	Pin 2D + 2D Platformer
48	2D + Adventure14 in 100 earned $100k+, from 379 launches	14 in 10052 hits	$4,131	$139,250	379	none	Pin 2D + Adventure
49	1990's + 2D14 in 100 earned $100k+, from 37 launches	14 in 1005 hits	$5,342	$155,037	37	Small	Pin 1990's + 2D
50	2D + Anime13 in 100 earned $100k+, from 141 launches	13 in 10019 hits	$9,469	$162,460	141	none	Pin 2D + Anime

Show 25 moreShowing 50 of 97 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.