Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

Best niches

$10 to $20

Pairs that hit $100k+ beyond the oddsFree until launch

Casual + Cozyabout 3.0 times the 19 in 100 base rate55 in 100

1Casual + Cozy55 in 10058 launches 2FMV + Interactive Fiction53 in 10032 launches 3Building + Life Sim53 in 10032 launches 4Adventure + Cozy52 in 10031 launches 5Cozy + Relaxing49 in 10063 launches

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Best nichesFree until launchClick to unlockTag pairs that beat the odds

The niche list

Price $10 to $20

All prices1 in 16 hit $100k+Under $51 in 200 hit $100k+$5 to $101 in 26 hit $100k+$10 to $2019 in 100 hit $100k+$20 to $4042 in 100 hit $100k+

Base rate: indie paid launches 6 to 30 months old, 29,637 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 6 to 30 months old. Lenses are computed across all prices only so far, so a lens reads All prices.

Sample 30+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20 30+ launches

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.

Hide one-hit markets41 out Hide small samples68 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 165 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#	Niche	Chance of $100k+	Typical year	Top 1 in 10	Launches	Markers	Pin
	All games at $10 to $20the base rate: the row to beat	19 in 100893 of 4,810	$9,226	$248,075	4,810
1	Action Roguelike + Dungeon Crawler37 in 100 earned $100k+, from 46 launches	37 in 10017 hits	$32,176	$729,448	46	1-hitSmall	Pin Action Roguelike + Dungeon Crawler
2	Action + Sandbox36 in 100 earned $100k+, from 45 launches	36 in 10016 hits	$16,514	$344,483	45	SmallAudience	Pin Action + Sandbox
3	Action Roguelike + Hack and Slash35 in 100 earned $100k+, from 68 launches	35 in 10024 hits	$32,783	$545,353	68	1-hit	Pin Action Roguelike + Hack and Slash
4	Action + Fast-Paced34 in 100 earned $100k+, from 35 launches	34 in 10012 hits	$47,241	$1,601,784	35	Small	Pin Action + Fast-Paced
5	Action + Co-op33 in 100 earned $100k+, from 70 launches	33 in 10023 hits	$16,192	$1,214,676	70	none	Pin Action + Co-op
6	Action Roguelike + Action-Adventure31 in 100 earned $100k+, from 35 launches	31 in 10011 hits	$8,247	$336,387	35	SmallAudience	Pin Action Roguelike + Action-Adventure
7	Action + Gore31 in 100 earned $100k+, from 32 launches	31 in 10010 hits	$20,338	$353,273	32	Small	Pin Action + Gore
8	Action + Online Co-Op30 in 100 earned $100k+, from 46 launches	30 in 10014 hits	$29,444	$1,214,676	46	Small	Pin Action + Online Co-Op
9	Action + Military30 in 100 earned $100k+, from 33 launches	30 in 10010 hits	$9,310	$1,133,143	33	1-hitSmall	Pin Action + Military
10	Action Roguelike + Pixel Graphics30 in 100 earned $100k+, from 43 launches	30 in 10013 hits	$24,037	$580,055	43	Small	Pin Action Roguelike + Pixel Graphics
11	Action + Dark Fantasy30 in 100 earned $100k+, from 50 launches	30 in 10015 hits	$23,478	$363,913	50	1-hit	Pin Action + Dark Fantasy
12	Action + Roguelike30 in 100 earned $100k+, from 104 launches	30 in 10031 hits	$19,025	$728,231	104	none	Pin Action + Roguelike
13	Action Roguelike + Roguelike29 in 100 earned $100k+, from 143 launches	29 in 10041 hits	$23,373	$728,231	143	Audience	Pin Action Roguelike + Roguelike
14	Action Roguelike + Roguelite28 in 100 earned $100k+, from 155 launches	28 in 10044 hits	$20,987	$562,669	155	none	Pin Action Roguelike + Roguelite
15	Action-Adventure + Dungeon Crawler28 in 100 earned $100k+, from 32 launches	28 in 1009 hits	$6,556	$336,387	32	SmallAudience	Pin Action-Adventure + Dungeon Crawler
16	Action + Roguelite28 in 100 earned $100k+, from 108 launches	28 in 10030 hits	$16,192	$580,055	108	none	Pin Action + Roguelite
17	Action + Action Roguelike28 in 100 earned $100k+, from 148 launches	28 in 10041 hits	$14,731	$490,105	148	none	Pin Action + Action Roguelike
18	Action Roguelike + Bullet Hell27 in 100 earned $100k+, from 62 launches	27 in 10017 hits	$13,356	$766,093	62	none	Pin Action Roguelike + Bullet Hell
19	Action + Dungeon Crawler27 in 100 earned $100k+, from 59 launches	27 in 10016 hits	$12,142	$729,448	59	1-hitAudience	Pin Action + Dungeon Crawler
20	Action RPG + Open World27 in 100 earned $100k+, from 48 launches	27 in 10013 hits	$8,803	$368,366	48	1-hitSmall	Pin Action RPG + Open World
21	Action + Difficult27 in 100 earned $100k+, from 71 launches	27 in 10019 hits	$21,047	$243,056	71	1-hit	Pin Action + Difficult
22	Action RPG + Action Roguelike27 in 100 earned $100k+, from 60 launches	27 in 10016 hits	$13,053	$350,584	60	1-hitAudience	Pin Action RPG + Action Roguelike
23	Action-Adventure + Pixel Graphics26 in 100 earned $100k+, from 68 launches	26 in 10018 hits	$22,688	$327,224	68	Audience	Pin Action-Adventure + Pixel Graphics
24	Action + Character Customization26 in 100 earned $100k+, from 42 launches	26 in 10011 hits	$13,963	$399,940	42	Small	Pin Action + Character Customization
25	Action + Realistic26 in 100 earned $100k+, from 69 launches	26 in 10018 hits	$4,048	$1,104,288	69	1-hit	Pin Action + Realistic
26	Action + FPS26 in 100 earned $100k+, from 162 launches	26 in 10042 hits	$11,739	$773,439	162	none	Pin Action + FPS
27	Action + Spectacle fighter26 in 100 earned $100k+, from 31 launches	26 in 1008 hits	$11,739	$452,968	31	Small	Pin Action + Spectacle fighter
28	Action + Violent24 in 100 earned $100k+, from 41 launches	24 in 10010 hits	$11,535	$268,381	41	Small	Pin Action + Violent
29	Action-Adventure + Metroidvania24 in 100 earned $100k+, from 74 launches	24 in 10018 hits	$18,954	$237,211	74	Audience	Pin Action-Adventure + Metroidvania
30	Action + Multiplayer24 in 100 earned $100k+, from 96 launches	24 in 10023 hits	$24,463	$951,318	96	none	Pin Action + Multiplayer
31	Action RPG + Roguelite24 in 100 earned $100k+, from 42 launches	24 in 10010 hits	$11,572	$268,381	42	1-hitSmall	Pin Action RPG + Roguelite
32	Action RPG + Roguelike24 in 100 earned $100k+, from 38 launches	24 in 1009 hits	$14,731	$350,584	38	1-hitSmallAudience	Pin Action RPG + Roguelike
33	Action + Hack and Slash24 in 100 earned $100k+, from 102 launches	24 in 10024 hits	$18,954	$350,584	102	none	Pin Action + Hack and Slash
34	Action + Cyberpunk23 in 100 earned $100k+, from 30 launches	23 in 1007 hits	$24,284	$545,353	30	1-hitSmall	Pin Action + Cyberpunk
35	Action Roguelike + Difficult23 in 100 earned $100k+, from 43 launches	23 in 10010 hits	$19,731	$334,363	43	Small	Pin Action Roguelike + Difficult
36	Action-Adventure + First-Person23 in 100 earned $100k+, from 78 launches	23 in 10018 hits	$14,168	$574,312	78	none	Pin Action-Adventure + First-Person
37	Action RPG + Hack and Slash23 in 100 earned $100k+, from 74 launches	23 in 10017 hits	$12,142	$268,381	74	none	Pin Action RPG + Hack and Slash
38	Action + Third-Person Shooter23 in 100 earned $100k+, from 66 launches	23 in 10015 hits	$2,894	$610,130	66	1-hit	Pin Action + Third-Person Shooter
39	Action + Immersive Sim23 in 100 earned $100k+, from 31 launches	23 in 1007 hits	$4,250	$1,337,856	31	SmallAudience	Pin Action + Immersive Sim
40	Action + Racing23 in 100 earned $100k+, from 40 launches	23 in 1009 hits	$11,574	$303,193	40	1-hitSmall	Pin Action + Racing
41	2D + Action RPG22 in 100 earned $100k+, from 54 launches	22 in 10012 hits	$15,177	$183,373	54	none	Pin 2D + Action RPG
42	Action Roguelike + Arcade22 in 100 earned $100k+, from 36 launches	22 in 1008 hits	$10,017	$534,244	36	1-hitSmall	Pin Action Roguelike + Arcade
43	Action RPG + Exploration22 in 100 earned $100k+, from 91 launches	22 in 10020 hits	$12,628	$273,193	91	1-hit	Pin Action RPG + Exploration
44	Action RPG + Dungeon Crawler22 in 100 earned $100k+, from 55 launches	22 in 10012 hits	$12,628	$235,997	55	1-hit	Pin Action RPG + Dungeon Crawler
45	Action + Simulation22 in 100 earned $100k+, from 97 launches	22 in 10021 hits	$10,683	$331,124	97	none	Pin Action + Simulation
46	Action + First-Person22 in 100 earned $100k+, from 171 launches	22 in 10037 hits	$4,249	$387,391	171	none	Pin Action + First-Person
47	Action + Open World21 in 100 earned $100k+, from 70 launches	21 in 10015 hits	$5,787	$336,387	70	1-hit	Pin Action + Open World
48	Action + Metroidvania21 in 100 earned $100k+, from 75 launches	21 in 10016 hits	$23,478	$259,475	75	1-hitAudience	Pin Action + Metroidvania
49	3D + Action Roguelike21 in 100 earned $100k+, from 47 launches	21 in 10010 hits	$7,628	$274,407	47	1-hitSmallAudience	Pin 3D + Action Roguelike
50	Action + Space21 in 100 earned $100k+, from 38 launches	21 in 1008 hits	$6,313	$223,043	38	Small	Pin Action + Space

Show 25 moreShowing 50 of 165 niches

green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.