Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets26 outHide small samples55 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 156 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 52 in 100 earned $100k+, from 31 launches 52 in 10016 hits $118,606 $615,202 31 SmallAudience Pin Adventure + Cozy
2 36 in 100 earned $100k+, from 33 launches 36 in 10012 hits $22,264 $877,000 33 1-hitSmall Pin Adventure + Online Co-Op
3 33 in 100 earned $100k+, from 30 launches 33 in 10010 hits $47,657 $1,224,511 30 SmallAudience Pin Adventure + Building
4 31 in 100 earned $100k+, from 35 launches 31 in 10011 hits $8,247 $336,387 35 SmallAudience Pin Action Roguelike + Action-Adventure
5 31 in 100 earned $100k+, from 32 launches 31 in 10010 hits $24,693 $457,421 32 1-hitSmall Pin Adventure + Difficult
6 28 in 100 earned $100k+, from 64 launches 28 in 10018 hits $20,964 $358,651 64 none Pin Adventure + Sandbox
7 28 in 100 earned $100k+, from 32 launches 28 in 1009 hits $6,556 $336,387 32 SmallAudience Pin Action-Adventure + Dungeon Crawler
8 28 in 100 earned $100k+, from 43 launches 28 in 10012 hits $25,765 $336,387 43 1-hitSmall Pin Adventure + Co-op
9 27 in 100 earned $100k+, from 37 launches 27 in 10010 hits $26,551 $1,021,709 37 1-hitSmall Pin Adventure + Base Building
10 26 in 100 earned $100k+, from 68 launches 26 in 10018 hits $22,688 $327,224 68 Audience Pin Action-Adventure + Pixel Graphics
11 25 in 100 earned $100k+, from 60 launches 25 in 10015 hits $12,142 $246,994 60 Audience Pin Adventure + Investigation
12 25 in 100 earned $100k+, from 69 launches 25 in 10017 hits $9,472 $431,661 69 none Pin Adventure + Emotional
13 24 in 100 earned $100k+, from 74 launches 24 in 10018 hits $18,954 $237,211 74 Audience Pin Action-Adventure + Metroidvania
14 24 in 100 earned $100k+, from 187 launches 24 in 10045 hits $16,088 $393,463 187 none Pin Adventure + Pixel Graphics
15 24 in 100 earned $100k+, from 46 launches 24 in 10011 hits $14,243 $547,099 46 Small Pin Adventure + Roguelite
16 23 in 100 earned $100k+, from 56 launches 23 in 10013 hits $10,765 $691,394 56 none Pin Adventure + FPS
17 23 in 100 earned $100k+, from 78 launches 23 in 10018 hits $14,168 $574,312 78 none Pin Action-Adventure + First-Person
18 23 in 100 earned $100k+, from 39 launches 23 in 1009 hits $12,749 $421,394 39 Small Pin Adventure + Cinematic
19 23 in 100 earned $100k+, from 39 launches 23 in 1009 hits $24,463 $416,920 39 1-hitSmall Pin Adventure + Multiplayer
20 23 in 100 earned $100k+, from 79 launches 23 in 10018 hits $5,767 $246,994 79 Audience Pin Adventure + Detective
21 23 in 100 earned $100k+, from 66 launches 23 in 10015 hits $12,110 $279,567 66 none Pin Choose Your Own Adventure + Story Rich
22 23 in 100 earned $100k+, from 53 launches 23 in 10012 hits $6,374 $341,606 53 none Pin Choose Your Own Adventure + Multiple Endings
23 22 in 100 earned $100k+, from 72 launches 22 in 10016 hits $15,784 $262,309 72 none Pin Adventure + Metroidvania
24 22 in 100 earned $100k+, from 59 launches 22 in 10013 hits $23,677 $663,058 59 none Pin Adventure + Crafting
25 22 in 100 earned $100k+, from 41 launches 22 in 1009 hits $14,794 $182,968 41 1-hitSmall Pin Adventure + Life Sim
26 21 in 100 earned $100k+, from 38 launches 21 in 1008 hits $11,574 $350,584 38 1-hitSmall Pin Action-Adventure + Anime
27 21 in 100 earned $100k+, from 73 launches 21 in 10015 hits $6,800 $267,425 73 none Pin Action-Adventure + Horror
28 20 in 100 earned $100k+, from 128 launches 20 in 10026 hits $20,964 $260,108 128 none Pin Adventure + Open World
29 20 in 100 earned $100k+, from 79 launches 20 in 10016 hits $12,750 $230,089 79 none Pin Adventure + Psychological Horror
30 20 in 100 earned $100k+, from 60 launches 20 in 10012 hits $10,440 $382,925 60 none Pin Action-Adventure + Female Protagonist
31 20 in 100 earned $100k+, from 55 launches 20 in 10011 hits $16,088 $495,877 55 none Pin Action-Adventure + FPS
32 20 in 100 earned $100k+, from 55 launches 20 in 10011 hits $16,392 $273,643 55 none Pin Adventure + Relaxing
33 19 in 100 earned $100k+, from 36 launches 19 in 1007 hits $12,142 $172,444 36 Small Pin Action-Adventure + Side Scroller
34 19 in 100 earned $100k+, from 36 launches 19 in 1007 hits $19,731 $153,691 36 1-hitSmall Pin Action-Adventure + Survival Horror
35 19 in 100 earned $100k+, from 57 launches 19 in 10011 hits $5,342 $250,578 57 none Pin Choose Your Own Adventure + Simulation
36 19 in 100 earned $100k+, from 52 launches 19 in 10010 hits $6,516 $198,756 52 none Pin Action-Adventure + Cute
37 19 in 100 earned $100k+, from 437 launches 19 in 10084 hits $10,017 $260,108 437 none Pin Adventure + Exploration
38 19 in 100 earned $100k+, from 79 launches 19 in 10015 hits $4,856 $153,691 79 none Pin Action-Adventure + Puzzle
39 19 in 100 earned $100k+, from 37 launches 19 in 1007 hits $4,735 $653,386 37 Small Pin Action Roguelike + Adventure
40 19 in 100 earned $100k+, from 192 launches 19 in 10036 hits $4,250 $169,398 192 none Pin Adventure + Mystery
41 19 in 100 earned $100k+, from 80 launches 19 in 10015 hits $7,286 $237,211 80 Audience Pin Adventure + Shooter
42 19 in 100 earned $100k+, from 64 launches 19 in 10012 hits $5,262 $231,498 64 Audience Pin Choose Your Own Adventure + Dating Sim
43 19 in 100 earned $100k+, from 86 launches 19 in 10016 hits $21,248 $260,108 86 none Pin Adventure + Survival
44 19 in 100 earned $100k+, from 54 launches 19 in 10010 hits $22,664 $162,460 54 none Pin Adventure + Retro
45 18 in 100 earned $100k+, from 109 launches 18 in 10020 hits $7,650 $179,730 109 Audience Pin Action-Adventure + RPG
46 18 in 100 earned $100k+, from 55 launches 18 in 10010 hits $6,676 $185,468 55 none Pin Choose Your Own Adventure + RPG
47 18 in 100 earned $100k+, from 50 launches 18 in 1009 hits $3,238 $157,541 50 none Pin Action-Adventure + Fantasy
48 18 in 100 earned $100k+, from 39 launches 18 in 1007 hits $13,763 $179,730 39 1-hitSmall Pin Action-Adventure + Combat
49 18 in 100 earned $100k+, from 56 launches 18 in 10010 hits $14,243 $336,387 56 none Pin Adventure + Roguelike
50 18 in 100 earned $100k+, from 73 launches 18 in 10013 hits $11,838 $145,096 73 none Pin Action-Adventure + Story Rich
51 18 in 100 earned $100k+, from 102 launches 18 in 10018 hits $7,082 $155,423 102 none Pin 2D + Action-Adventure
52 18 in 100 earned $100k+, from 51 launches 18 in 1009 hits $7,691 $181,349 51 none Pin Adventure + Dark Fantasy
53 18 in 100 earned $100k+, from 34 launches 18 in 1006 hits $5,667 $171,634 34 Small Pin Adventure + Cartoon
54 18 in 100 earned $100k+, from 74 launches 18 in 10013 hits $17,161 $329,505 74 none Pin Adventure + Funny
55 18 in 100 earned $100k+, from 40 launches 18 in 1007 hits $13,844 $412,826 40 Small Pin Adventure + Immersive Sim
56 17 in 100 earned $100k+, from 172 launches 17 in 10030 hits $7,286 $260,108 172 none Pin Adventure + First-Person
57 17 in 100 earned $100k+, from 87 launches 17 in 10015 hits $7,366 $308,526 87 none Pin Adventure + Multiple Endings
58 17 in 100 earned $100k+, from 70 launches 17 in 10012 hits $11,293 $173,874 70 none Pin Adventure + Hand-drawn
59 17 in 100 earned $100k+, from 152 launches 17 in 10026 hits $6,882 $261,499 152 none Pin Adventure + Platformer
60 17 in 100 earned $100k+, from 47 launches 17 in 1008 hits $11,838 $126,579 47 Small Pin Action-Adventure + Hack and Slash
61 17 in 100 earned $100k+, from 148 launches 17 in 10025 hits $11,048 $190,324 148 none Pin Adventure + Horror
62 17 in 100 earned $100k+, from 121 launches 17 in 10020 hits $11,411 $227,496 121 none Pin Adventure + Interactive Fiction
63 16 in 100 earned $100k+, from 329 launches 16 in 10054 hits $7,589 $169,398 329 none Pin Adventure + Story Rich
64 16 in 100 earned $100k+, from 49 launches 16 in 1008 hits $8,196 $453,915 49 SmallAudience Pin Adventure + Dungeon Crawler
65 16 in 100 earned $100k+, from 37 launches 16 in 1006 hits $4,857 $109,259 37 Small Pin Adventure + Top-Down
66 16 in 100 earned $100k+, from 31 launches 16 in 1005 hits $20,641 $173,115 31 1-hitSmall Pin Adventure + Post-apocalyptic
67 16 in 100 earned $100k+, from 305 launches 16 in 10048 hits $8,255 $219,805 305 none Pin Adventure + RPG
68 16 in 100 earned $100k+, from 32 launches 16 in 1005 hits $13,963 $181,349 32 1-hitSmall Pin Action-Adventure + Funny
69 16 in 100 earned $100k+, from 32 launches 16 in 1005 hits $12,144 $230,089 32 1-hitSmall Pin Adventure + Physics
70 16 in 100 earned $100k+, from 58 launches 16 in 1009 hits $6,882 $209,280 58 none Pin Adventure + Collectathon
71 15 in 100 earned $100k+, from 78 launches 15 in 10012 hits $12,749 $172,444 78 none Pin 2D Platformer + Action-Adventure
72 15 in 100 earned $100k+, from 78 launches 15 in 10012 hits $3,946 $471,994 78 none Pin Action-Adventure + Shooter
73 15 in 100 earned $100k+, from 85 launches 15 in 10013 hits $12,142 $226,446 85 none Pin Adventure + Choices Matter
74 15 in 100 earned $100k+, from 85 launches 15 in 10013 hits $7,891 $169,398 85 none Pin Adventure + Sci-fi
75 15 in 100 earned $100k+, from 33 launches 15 in 1005 hits $10,930 $184,253 33 SmallAudience Pin Action-Adventure + Puzzle Platformer
Show 25 moreShowing 75 of 156 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.