Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets21 outHide small samples44 out

1,269 of 5,145 niches have 30+ launches at $10 to $20. 103 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 34 in 100 earned $100k+, from 91 launches 34 in 10031 hits $38,861 $448,643 91 1-hit Pin Sandbox + Strategy
2 32 in 100 earned $100k+, from 47 launches 32 in 10015 hits $40,675 $390,362 47 Small Pin Medieval + Strategy
3 29 in 100 earned $100k+, from 95 launches 29 in 10028 hits $22,666 $435,692 95 none Pin Building + Strategy
4 28 in 100 earned $100k+, from 53 launches 28 in 10015 hits $18,695 $967,330 53 Audience Pin Choices Matter + Strategy
5 27 in 100 earned $100k+, from 33 launches 27 in 1009 hits $8,096 $279,264 33 Small Pin Exploration + Turn-Based Strategy
6 27 in 100 earned $100k+, from 97 launches 27 in 10026 hits $31,732 $574,812 97 1-hit Pin Roguelike Deckbuilder + Strategy
7 27 in 100 earned $100k+, from 105 launches 27 in 10028 hits $25,779 $510,263 105 none Pin Base Building + Strategy
8 25 in 100 earned $100k+, from 110 launches 25 in 10028 hits $9,226 $448,643 110 Audience Pin Strategy + Tower Defense
9 25 in 100 earned $100k+, from 83 launches 25 in 10021 hits $22,159 $279,264 83 Audience Pin Roguelike + Turn-Based Strategy
10 25 in 100 earned $100k+, from 138 launches 25 in 10034 hits $20,152 $245,307 138 none Pin Management + Strategy
11 24 in 100 earned $100k+, from 33 launches 24 in 1008 hits $32,783 $553,358 33 SmallAudience Pin Roguelike Deckbuilder + Turn-Based Strategy
12 24 in 100 earned $100k+, from 42 launches 24 in 10010 hits $24,693 $365,127 42 1-hitSmall Pin Multiplayer + Strategy
13 24 in 100 earned $100k+, from 156 launches 24 in 10037 hits $21,859 $363,650 156 1-hitAudience Pin Deckbuilding + Strategy
14 24 in 100 earned $100k+, from 51 launches 24 in 10012 hits $9,714 $345,134 51 none Pin Card Battler + Turn-Based Strategy
15 23 in 100 earned $100k+, from 98 launches 23 in 10023 hits $20,338 $231,544 98 1-hit Pin Resource Management + Strategy
16 23 in 100 earned $100k+, from 233 launches 23 in 10054 hits $19,139 $363,650 233 1-hitAudience Pin Roguelike + Strategy
17 23 in 100 earned $100k+, from 190 launches 23 in 10044 hits $20,338 $543,532 190 Audience Pin Roguelite + Strategy
18 23 in 100 earned $100k+, from 96 launches 23 in 10022 hits $27,357 $448,643 96 1-hitAudience Pin City Builder + Strategy
19 23 in 100 earned $100k+, from 53 launches 23 in 10012 hits $23,315 $390,362 53 none Pin Colony Sim + Strategy
20 22 in 100 earned $100k+, from 41 launches 22 in 1009 hits $27,623 $185,254 41 Small Pin Immersive Sim + Strategy
21 22 in 100 earned $100k+, from 46 launches 22 in 10010 hits $20,781 $325,706 46 Small Pin Story Rich + Strategy
22 22 in 100 earned $100k+, from 74 launches 22 in 10016 hits $17,001 $228,711 74 none Pin Economy + Strategy
23 21 in 100 earned $100k+, from 42 launches 21 in 1009 hits $13,839 $223,859 42 Small Pin Relaxing + Strategy
24 21 in 100 earned $100k+, from 47 launches 21 in 10010 hits $19,427 $240,450 47 Small Pin Dungeon Crawler + Strategy
25 21 in 100 earned $100k+, from 58 launches 21 in 10012 hits $24,284 $240,450 58 Audience Pin Auto Battler + Strategy
26 21 in 100 earned $100k+, from 58 launches 21 in 10012 hits $16,996 $345,134 58 Audience Pin Deckbuilding + Turn-Based Strategy
27 21 in 100 earned $100k+, from 92 launches 21 in 10019 hits $19,139 $284,120 92 1-hit Pin Strategy + Turn-Based Combat
28 21 in 100 earned $100k+, from 126 launches 21 in 10026 hits $16,996 $337,601 126 1-hitAudience Pin Card Battler + Strategy
29 21 in 100 earned $100k+, from 34 launches 21 in 1007 hits $17,302 $316,956 34 Small Pin Dark Fantasy + Strategy
30 21 in 100 earned $100k+, from 73 launches 21 in 10015 hits $24,288 $279,264 73 1-hitAudience Pin Roguelite + Turn-Based Strategy
31 20 in 100 earned $100k+, from 95 launches 20 in 10019 hits $7,286 $185,468 95 none Pin RPG + Strategy RPG
32 20 in 100 earned $100k+, from 35 launches 20 in 1007 hits $17,302 $558,583 35 Small Pin Difficult + Strategy
33 20 in 100 earned $100k+, from 71 launches 20 in 10014 hits $9,955 $261,877 71 none Pin Pixel Graphics + Strategy
34 19 in 100 earned $100k+, from 170 launches 19 in 10033 hits $14,994 $311,185 170 1-hitAudience Pin Card Game + Strategy
35 19 in 100 earned $100k+, from 105 launches 19 in 10020 hits $13,660 $289,025 105 Audience Pin RTS + Strategy
36 19 in 100 earned $100k+, from 58 launches 19 in 10011 hits $11,169 $337,601 58 Audience Pin Card Game + Turn-Based Strategy
37 19 in 100 earned $100k+, from 32 launches 19 in 1006 hits $10,928 $279,264 32 Small Pin Pixel Graphics + Turn-Based Strategy
38 18 in 100 earned $100k+, from 38 launches 18 in 1007 hits $7,650 $230,330 38 Small Pin Fantasy + Turn-Based Strategy
39 18 in 100 earned $100k+, from 44 launches 18 in 1008 hits $13,963 $159,972 44 Small Pin Strategy + Survival
40 18 in 100 earned $100k+, from 33 launches 18 in 1006 hits $14,573 $189,382 33 Small Pin Strategy + War
41 18 in 100 earned $100k+, from 96 launches 18 in 10017 hits $8,096 $280,929 96 none Pin Exploration + Strategy
42 18 in 100 earned $100k+, from 273 launches 18 in 10048 hits $8,501 $190,931 273 Audience Pin Simulation + Strategy
43 17 in 100 earned $100k+, from 98 launches 17 in 10017 hits $6,477 $230,330 98 1-hit Pin RPG + Turn-Based Strategy
44 17 in 100 earned $100k+, from 194 launches 17 in 10033 hits $10,928 $231,544 194 Audience Pin RPG + Strategy
45 17 in 100 earned $100k+, from 36 launches 17 in 1006 hits $11,535 $188,807 36 SmallAudience Pin Space + Strategy
46 17 in 100 earned $100k+, from 30 launches 17 in 1005 hits $16,392 $313,313 30 Small Pin Life Sim + Strategy
47 17 in 100 earned $100k+, from 30 launches 17 in 1005 hits $6,882 $229,520 30 SmallAudience Pin Party-Based RPG + Turn-Based Strategy
48 16 in 100 earned $100k+, from 105 launches 16 in 10017 hits $6,477 $284,120 105 none Pin Fantasy + Strategy
49 16 in 100 earned $100k+, from 38 launches 16 in 1006 hits $19,835 $187,826 38 1-hitSmall Pin Historical + Strategy
50 16 in 100 earned $100k+, from 70 launches 16 in 10011 hits $18,428 $206,109 70 1-hit Pin Turn-Based Combat + Turn-Based Strategy
51 15 in 100 earned $100k+, from 65 launches 15 in 10010 hits $9,310 $150,455 65 Audience Pin Strategy RPG + Tactical RPG
52 15 in 100 earned $100k+, from 39 launches 15 in 1006 hits $11,739 $156,070 39 Small Pin Tactical + Turn-Based Strategy
53 15 in 100 earned $100k+, from 46 launches 15 in 1007 hits $25,516 $158,180 46 Small Pin Strategy + Turn-Based
54 15 in 100 earned $100k+, from 33 launches 15 in 1005 hits $6,071 $202,466 33 SmallAudience Pin Casual + Turn-Based Strategy
55 15 in 100 earned $100k+, from 86 launches 15 in 10013 hits $13,882 $150,777 86 none Pin Strategy + Tactical
56 15 in 100 earned $100k+, from 60 launches 15 in 1009 hits $10,950 $156,070 60 none Pin Tactical RPG + Turn-Based Strategy
57 15 in 100 earned $100k+, from 54 launches 15 in 1008 hits $11,732 $126,702 54 none Pin Strategy RPG + Turn-Based Strategy
58 15 in 100 earned $100k+, from 54 launches 15 in 1008 hits $9,310 $126,702 54 Audience Pin Strategy RPG + Turn-Based Tactics
59 15 in 100 earned $100k+, from 34 launches 15 in 1005 hits $11,535 $104,843 34 Small Pin Realistic + Strategy
60 15 in 100 earned $100k+, from 232 launches 15 in 10034 hits $9,410 $138,451 232 Audience Pin Strategy + Turn-Based Strategy
61 15 in 100 earned $100k+, from 158 launches 15 in 10023 hits $9,310 $166,777 158 Audience Pin Turn-Based Strategy + Turn-Based Tactics
62 14 in 100 earned $100k+, from 70 launches 14 in 10010 hits $9,310 $166,777 70 1-hit Pin 2D + Turn-Based Strategy
63 14 in 100 earned $100k+, from 44 launches 14 in 1006 hits $11,334 $150,777 44 Small Pin Procedural Generation + Strategy
64 13 in 100 earned $100k+, from 83 launches 13 in 10011 hits $9,310 $148,738 83 Audience Pin Strategy + Tactical RPG
65 13 in 100 earned $100k+, from 46 launches 13 in 1006 hits $9,714 $180,307 46 Small Pin Board Game + Turn-Based Strategy
66 13 in 100 earned $100k+, from 72 launches 13 in 1009 hits $1,538 $106,345 72 none Pin Strategy + Time Management
67 12 in 100 earned $100k+, from 223 launches 12 in 10027 hits $5,828 $119,820 223 none Pin 2D + Strategy
68 12 in 100 earned $100k+, from 83 launches 12 in 10010 hits $3,156 $218,591 83 none Pin Action + Strategy
69 12 in 100 earned $100k+, from 42 launches 12 in 1005 hits $15,382 $120,508 42 SmallAudience Pin Party-Based RPG + Strategy
70 12 in 100 earned $100k+, from 42 launches 12 in 1005 hits $8,944 $114,321 42 SmallAudience Pin Strategy + Tabletop
71 12 in 100 earned $100k+, from 177 launches 12 in 10021 hits $7,650 $118,201 177 none Pin Strategy + Turn-Based Tactics
72 11 in 100 earned $100k+, from 97 launches 11 in 10011 hits $9,106 $131,936 97 none Pin Strategy + Strategy RPG
73 11 in 100 earned $100k+, from 36 launches 11 in 1004 hits $7,041 $101,199 36 1-hitSmall Pin Isometric + Strategy
74 10 in 100 earned $100k+, from 96 launches 10 in 10010 hits $3,946 $107,239 96 Audience Pin Real Time Tactics + Strategy
75 10 in 100 earned $100k+, from 39 launches 10 in 1004 hits $3,156 $145,727 39 1-hitSmall Pin Action RTS + Strategy
Show 25 moreShowing 75 of 103 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.