Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets+14 if offHide small samples+37 if off

1,269 of 5,145 niches have 30+ launches at $10 to $20. 45 match the search and chips. Sorted by chance of $100k+, highest first.

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Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 29 in 100 earned $100k+, from 95 launches 29 in 10028 hits $22,666 $435,692 95 none Pin Building + Strategy
2 28 in 100 earned $100k+, from 53 launches 28 in 10015 hits $18,695 $967,330 53 Audience Pin Choices Matter + Strategy
3 27 in 100 earned $100k+, from 105 launches 27 in 10028 hits $25,779 $510,263 105 none Pin Base Building + Strategy
4 25 in 100 earned $100k+, from 110 launches 25 in 10028 hits $9,226 $448,643 110 Audience Pin Strategy + Tower Defense
5 25 in 100 earned $100k+, from 83 launches 25 in 10021 hits $22,159 $279,264 83 Audience Pin Roguelike + Turn-Based Strategy
6 25 in 100 earned $100k+, from 138 launches 25 in 10034 hits $20,152 $245,307 138 none Pin Management + Strategy
7 24 in 100 earned $100k+, from 51 launches 24 in 10012 hits $9,714 $345,134 51 none Pin Card Battler + Turn-Based Strategy
8 23 in 100 earned $100k+, from 190 launches 23 in 10044 hits $20,338 $543,532 190 Audience Pin Roguelite + Strategy
9 23 in 100 earned $100k+, from 53 launches 23 in 10012 hits $23,315 $390,362 53 none Pin Colony Sim + Strategy
10 22 in 100 earned $100k+, from 74 launches 22 in 10016 hits $17,001 $228,711 74 none Pin Economy + Strategy
11 21 in 100 earned $100k+, from 58 launches 21 in 10012 hits $24,284 $240,450 58 Audience Pin Auto Battler + Strategy
12 21 in 100 earned $100k+, from 58 launches 21 in 10012 hits $16,996 $345,134 58 Audience Pin Deckbuilding + Turn-Based Strategy
13 20 in 100 earned $100k+, from 95 launches 20 in 10019 hits $7,286 $185,468 95 none Pin RPG + Strategy RPG
14 20 in 100 earned $100k+, from 71 launches 20 in 10014 hits $9,955 $261,877 71 none Pin Pixel Graphics + Strategy
15 19 in 100 earned $100k+, from 105 launches 19 in 10020 hits $13,660 $289,025 105 Audience Pin RTS + Strategy
16 19 in 100 earned $100k+, from 58 launches 19 in 10011 hits $11,169 $337,601 58 Audience Pin Card Game + Turn-Based Strategy
17 18 in 100 earned $100k+, from 96 launches 18 in 10017 hits $8,096 $280,929 96 none Pin Exploration + Strategy
18 18 in 100 earned $100k+, from 273 launches 18 in 10048 hits $8,501 $190,931 273 Audience Pin Simulation + Strategy
19 17 in 100 earned $100k+, from 194 launches 17 in 10033 hits $10,928 $231,544 194 Audience Pin RPG + Strategy
20 16 in 100 earned $100k+, from 105 launches 16 in 10017 hits $6,477 $284,120 105 none Pin Fantasy + Strategy
21 15 in 100 earned $100k+, from 65 launches 15 in 10010 hits $9,310 $150,455 65 Audience Pin Strategy RPG + Tactical RPG
22 15 in 100 earned $100k+, from 86 launches 15 in 10013 hits $13,882 $150,777 86 none Pin Strategy + Tactical
23 15 in 100 earned $100k+, from 60 launches 15 in 1009 hits $10,950 $156,070 60 none Pin Tactical RPG + Turn-Based Strategy
24 15 in 100 earned $100k+, from 54 launches 15 in 1008 hits $11,732 $126,702 54 none Pin Strategy RPG + Turn-Based Strategy
25 15 in 100 earned $100k+, from 54 launches 15 in 1008 hits $9,310 $126,702 54 Audience Pin Strategy RPG + Turn-Based Tactics
Show 20 moreShowing 25 of 45 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.