Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
191,514
on 30 Sep 2026

Niches 1 Oct

Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.

Cohort median $606

Niches

Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.

Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.

The niche list

Best odds at my priceChance of $100k+, read within one price band.Now: Casual + Cozy, 55 in 100. 1,269 match.Steady marketsHolds in every lens and no single game owns it.Now: Casual + Cozy, 55 in 100. 706 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Casual + Cozy, $120,225 typical. 1,269 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op + Multiplayer, $1.6M top 1 in 10. 658 match.Proven at scale100+ launches and above the base rate.Now: Building + Sandbox, 38 in 100. 75 match.Busiest marketsMost launches first: where the competition is.Now: Adventure + Exploration, 437 launches. 1,269 match.
Hide one-hit markets+97 if offHide small samples+284 if offHolds in every lens+110 if off

1,269 of 5,145 niches have 30+ launches at $10 to $20. 422 match the search and chips. Sorted by chance of $100k+, highest first.

Building + Economy 35 in 100 earned $100k+, from 63 launches at $10 to $20typical $32,384 none
Investigation + Mystery 39 in 100 earned $100k+, from 71 launches at $10 to $20typical $21,814. Best of the pins none
Pin another to compare.
Niches at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#NicheChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 19 in 100893 of 4,810 $9,226$248,075 4,810
1 55 in 100 earned $100k+, from 58 launches 55 in 10032 hits $120,225 $1,360,500 58 none Pin Casual + Cozy
2 49 in 100 earned $100k+, from 63 launches 49 in 10031 hits $98,956 $1,224,420 63 none Pin Cozy + Relaxing
3 46 in 100 earned $100k+, from 65 launches 46 in 10030 hits $79,340 $929,505 65 none Pin Building + Crafting
4 43 in 100 earned $100k+, from 65 launches 43 in 10028 hits $58,585 $855,782 65 Audience Pin Base Building + Sandbox
5 40 in 100 earned $100k+, from 55 launches 40 in 10022 hits $43,628 $584,162 55 none Pin Cozy + Cute
6 40 in 100 earned $100k+, from 63 launches 40 in 10025 hits $49,782 $894,937 63 none Pin Economy + Immersive Sim
7 39 in 100 earned $100k+, from 71 launches 39 in 10028 hits $21,814 $507,211 71 none Pinned Investigation + Mystery
8 38 in 100 earned $100k+, from 71 launches 38 in 10027 hits $47,594 $894,937 71 none Pin First-Person + Life Sim
9 38 in 100 earned $100k+, from 100 launches 38 in 10038 hits $33,694 $929,505 100 none Pin Building + Sandbox
10 38 in 100 earned $100k+, from 85 launches 38 in 10032 hits $47,594 $680,076 85 none Pin Management + Sandbox
11 37 in 100 earned $100k+, from 102 launches 37 in 10038 hits $60,406 $901,536 102 none Pin Multiplayer + Online Co-Op
12 37 in 100 earned $100k+, from 81 launches 37 in 10030 hits $40,281 $829,025 81 none Pin Crafting + Exploration
13 36 in 100 earned $100k+, from 94 launches 36 in 10034 hits $47,961 $1,214,676 94 none Pin Co-op + Online Co-Op
14 36 in 100 earned $100k+, from 53 launches 36 in 10019 hits $22,032 $1,133,143 53 none Pin 3D + Multiplayer
15 36 in 100 earned $100k+, from 53 launches 36 in 10019 hits $14,994 $448,086 53 none Pin Investigation + Story Rich
16 36 in 100 earned $100k+, from 98 launches 36 in 10035 hits $32,384 $569,428 98 none Pin Building + Management
17 35 in 100 earned $100k+, from 93 launches 35 in 10033 hits $43,461 $680,076 93 none Pin Immersive Sim + Management
18 35 in 100 earned $100k+, from 51 launches 35 in 10018 hits $33,694 $594,898 51 none Pin Building + Exploration
19 35 in 100 earned $100k+, from 71 launches 35 in 10025 hits $42,800 $1,039,347 71 none Pin Multiplayer + Simulation
20 35 in 100 earned $100k+, from 77 launches 35 in 10027 hits $40,281 $819,275 77 none Pin Base Building + Survival
21 35 in 100 earned $100k+, from 80 launches 35 in 10028 hits $33,598 $507,211 80 Audience Pin Detective + Mystery
22 35 in 100 earned $100k+, from 63 launches 35 in 10022 hits $32,384 $569,428 63 none Pinned Building + Economy
23 34 in 100 earned $100k+, from 87 launches 34 in 10030 hits $27,526 $750,081 87 none Pin Open World + Sandbox
24 34 in 100 earned $100k+, from 122 launches 34 in 10042 hits $41,394 $678,441 122 none Pin First-Person + Immersive Sim
25 34 in 100 earned $100k+, from 76 launches 34 in 10026 hits $40,509 $1,039,347 76 none Pin Open World + Simulation
Show 25 moreShowing 25 of 422 niches
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.