Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Niches 1 Oct
Of 1,269 niches with 30+ launches at $10 to $20, 581 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.581 of 1,269 niches beat the 19 in 100 base rate.581 beat the base rate.
Cohort median $606
Every tag pair (two tags on the same game), screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than the tags do.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
1,269 of 5,145 niches have 30+ launches at $10 to $20. 658 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Niche | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Casual + Cozy55 in 100 earned $100k+, from 58 launches | 55 in 10032 hits | $120,225 | $1,360,500 | 58 | none | Pin Casual + Cozy |
| 2 | Cozy + Relaxing49 in 100 earned $100k+, from 63 launches | 49 in 10031 hits | $98,956 | $1,224,420 | 63 | none | Pin Cozy + Relaxing |
| 3 | Building + Crafting46 in 100 earned $100k+, from 65 launches | 46 in 10030 hits | $79,340 | $929,505 | 65 | none | Pin Building + Crafting |
| 4 | Base Building + Sandbox43 in 100 earned $100k+, from 65 launches | 43 in 10028 hits | $58,585 | $855,782 | 65 | Audience | Pin Base Building + Sandbox |
| 5 | Cozy + Simulation42 in 100 earned $100k+, from 52 launches | 42 in 10022 hits | $71,286 | $862,682 | 52 | none | Pin Cozy + Simulation |
| 6 | First-Person + Management40 in 100 earned $100k+, from 62 launches | 40 in 10025 hits | $47,594 | $1,052,474 | 62 | 1-hit | Pin First-Person + Management |
| 7 | Cozy + Cute40 in 100 earned $100k+, from 55 launches | 40 in 10022 hits | $43,628 | $584,162 | 55 | none | Pin Cozy + Cute |
| 8 | Economy + Immersive Sim40 in 100 earned $100k+, from 63 launches | 40 in 10025 hits | $49,782 | $894,937 | 63 | none | Pin Economy + Immersive Sim |
| 9 | Investigation + Mystery39 in 100 earned $100k+, from 71 launches | 39 in 10028 hits | $21,814 | $507,211 | 71 | none | Pin Investigation + Mystery |
| 10 | First-Person + Life Sim38 in 100 earned $100k+, from 71 launches | 38 in 10027 hits | $47,594 | $894,937 | 71 | none | Pin First-Person + Life Sim |
| 11 | Building + Sandbox38 in 100 earned $100k+, from 100 launches | 38 in 10038 hits | $33,694 | $929,505 | 100 | none | Pin Building + Sandbox |
| 12 | Crafting + Management38 in 100 earned $100k+, from 50 launches | 38 in 10019 hits | $47,594 | $606,791 | 50 | 1-hit | Pin Crafting + Management |
| 13 | Management + Sandbox38 in 100 earned $100k+, from 85 launches | 38 in 10032 hits | $47,594 | $680,076 | 85 | none | Pin Management + Sandbox |
| 14 | Economy + Sandbox38 in 100 earned $100k+, from 56 launches | 38 in 10021 hits | $48,171 | $565,502 | 56 | none | Pin Economy + Sandbox |
| 15 | Multiplayer + Online Co-Op37 in 100 earned $100k+, from 102 launches | 37 in 10038 hits | $60,406 | $901,536 | 102 | none | Pin Multiplayer + Online Co-Op |
| 16 | Base Building + Crafting37 in 100 earned $100k+, from 78 launches | 37 in 10029 hits | $49,180 | $1,082,131 | 78 | 1-hit | Pin Base Building + Crafting |
| 17 | Crafting + Exploration37 in 100 earned $100k+, from 81 launches | 37 in 10030 hits | $40,281 | $829,025 | 81 | none | Pin Crafting + Exploration |
| 18 | 2D + Metroidvania37 in 100 earned $100k+, from 54 launches | 37 in 10020 hits | $42,800 | $575,622 | 54 | 1-hit | Pin 2D + Metroidvania |
| 19 | Co-op + Online Co-Op36 in 100 earned $100k+, from 94 launches | 36 in 10034 hits | $47,961 | $1,214,676 | 94 | none | Pin Co-op + Online Co-Op |
| 20 | Management + Resource Management36 in 100 earned $100k+, from 78 launches | 36 in 10028 hits | $33,382 | $371,542 | 78 | 1-hit | Pin Management + Resource Management |
| 21 | 3D + Multiplayer36 in 100 earned $100k+, from 53 launches | 36 in 10019 hits | $22,032 | $1,133,143 | 53 | none | Pin 3D + Multiplayer |
| 22 | Investigation + Story Rich36 in 100 earned $100k+, from 53 launches | 36 in 10019 hits | $14,994 | $448,086 | 53 | none | Pin Investigation + Story Rich |
| 23 | Building + Management36 in 100 earned $100k+, from 98 launches | 36 in 10035 hits | $32,384 | $569,428 | 98 | none | Pin Building + Management |
| 24 | Immersive Sim + Management35 in 100 earned $100k+, from 93 launches | 35 in 10033 hits | $43,461 | $680,076 | 93 | none | Pin Immersive Sim + Management |
| 25 | Action Roguelike + Hack and Slash35 in 100 earned $100k+, from 68 launches | 35 in 10024 hits | $32,783 | $545,353 | 68 | 1-hit | Pin Action Roguelike + Hack and Slash |
| 26 | Building + Exploration35 in 100 earned $100k+, from 51 launches | 35 in 10018 hits | $33,694 | $594,898 | 51 | none | Pin Building + Exploration |
| 27 | Multiplayer + Simulation35 in 100 earned $100k+, from 71 launches | 35 in 10025 hits | $42,800 | $1,039,347 | 71 | none | Pin Multiplayer + Simulation |
| 28 | Base Building + Survival35 in 100 earned $100k+, from 77 launches | 35 in 10027 hits | $40,281 | $819,275 | 77 | none | Pin Base Building + Survival |
| 29 | Detective + Mystery35 in 100 earned $100k+, from 80 launches | 35 in 10028 hits | $33,598 | $507,211 | 80 | Audience | Pin Detective + Mystery |
| 30 | Building + Economy35 in 100 earned $100k+, from 63 launches | 35 in 10022 hits | $32,384 | $569,428 | 63 | none | Pin Building + Economy |
| 31 | Open World + Sandbox34 in 100 earned $100k+, from 87 launches | 34 in 10030 hits | $27,526 | $750,081 | 87 | none | Pin Open World + Sandbox |
| 32 | First-Person + Immersive Sim34 in 100 earned $100k+, from 122 launches | 34 in 10042 hits | $41,394 | $678,441 | 122 | none | Pin First-Person + Immersive Sim |
| 33 | Open World + Simulation34 in 100 earned $100k+, from 76 launches | 34 in 10026 hits | $40,509 | $1,039,347 | 76 | none | Pin Open World + Simulation |
| 34 | Sandbox + Strategy34 in 100 earned $100k+, from 91 launches | 34 in 10031 hits | $38,861 | $448,643 | 91 | 1-hit | Pin Sandbox + Strategy |
| 35 | Immersive Sim + Life Sim34 in 100 earned $100k+, from 100 launches | 34 in 10034 hits | $44,718 | $636,746 | 100 | none | Pin Immersive Sim + Life Sim |
| 36 | Base Building + Simulation34 in 100 earned $100k+, from 62 launches | 34 in 10021 hits | $39,670 | $433,770 | 62 | 1-hit | Pin Base Building + Simulation |
| 37 | Open World + RPG34 in 100 earned $100k+, from 92 launches | 34 in 10031 hits | $26,312 | $358,651 | 92 | 1-hit | Pin Open World + RPG |
| 38 | Co-op + Multiplayer34 in 100 earned $100k+, from 104 launches | 34 in 10035 hits | $40,062 | $1,621,854 | 104 | none | Pin Co-op + Multiplayer |
| 39 | Base Building + City Builder33 in 100 earned $100k+, from 54 launches | 33 in 10018 hits | $45,742 | $543,532 | 54 | 1-hit | Pin Base Building + City Builder |
| 40 | First-Person + Sandbox33 in 100 earned $100k+, from 73 launches | 33 in 10024 hits | $30,658 | $564,693 | 73 | none | Pin First-Person + Sandbox |
| 41 | Action + Co-op33 in 100 earned $100k+, from 70 launches | 33 in 10023 hits | $16,192 | $1,214,676 | 70 | none | Pin Action + Co-op |
| 42 | Building + Simulation33 in 100 earned $100k+, from 134 launches | 33 in 10044 hits | $20,641 | $435,692 | 134 | none | Pin Building + Simulation |
| 43 | Base Building + Exploration33 in 100 earned $100k+, from 67 launches | 33 in 10022 hits | $26,551 | $794,698 | 67 | Audience | Pin Base Building + Exploration |
| 44 | Economy + Life Sim33 in 100 earned $100k+, from 64 launches | 33 in 10021 hits | $46,559 | $294,876 | 64 | none | Pin Economy + Life Sim |
| 45 | 3D + Funny33 in 100 earned $100k+, from 61 launches | 33 in 10020 hits | $16,572 | $529,689 | 61 | none | Pin 3D + Funny |
| 46 | Exploration + Sandbox33 in 100 earned $100k+, from 116 launches | 33 in 10038 hits | $21,833 | $433,770 | 116 | none | Pin Exploration + Sandbox |
| 47 | Base Building + Management33 in 100 earned $100k+, from 58 launches | 33 in 10019 hits | $31,574 | $390,362 | 58 | none | Pin Base Building + Management |
| 48 | RPG + Sandbox33 in 100 earned $100k+, from 55 launches | 33 in 10018 hits | $17,161 | $615,657 | 55 | none | Pin RPG + Sandbox |
| 49 | Detective + Investigation32 in 100 earned $100k+, from 65 launches | 32 in 10021 hits | $17,098 | $819,183 | 65 | none | Pin Detective + Investigation |
| 50 | Life Sim + Management32 in 100 earned $100k+, from 96 launches | 32 in 10031 hits | $46,559 | $363,953 | 96 | none | Pin Life Sim + Management |
| 51 | Management + Simulation32 in 100 earned $100k+, from 258 launches | 32 in 10083 hits | $32,881 | $515,310 | 258 | none | Pin Management + Simulation |
| 52 | 2D + Difficult32 in 100 earned $100k+, from 50 launches | 32 in 10016 hits | $52,295 | $558,583 | 50 | 1-hit | Pin 2D + Difficult |
| 53 | Simulation + Story Rich32 in 100 earned $100k+, from 72 launches | 32 in 10023 hits | $23,085 | $433,770 | 72 | none | Pin Simulation + Story Rich |
| 54 | Life Sim + Sandbox32 in 100 earned $100k+, from 60 launches | 32 in 10019 hits | $31,406 | $313,313 | 60 | none | Pin Life Sim + Sandbox |
| 55 | Crafting + Simulation32 in 100 earned $100k+, from 79 launches | 32 in 10025 hits | $21,248 | $638,770 | 79 | 1-hit | Pin Crafting + Simulation |
| 56 | First-Person + Open World32 in 100 earned $100k+, from 57 launches | 32 in 10018 hits | $21,307 | $1,039,347 | 57 | 1-hit | Pin First-Person + Open World |
| 57 | Dating Sim + RPG31 in 100 earned $100k+, from 54 launches | 31 in 10017 hits | $25,907 | $512,712 | 54 | Audience | Pin Dating Sim + RPG |
| 58 | Capitalism + Management31 in 100 earned $100k+, from 71 launches | 31 in 10022 hits | $28,956 | $314,475 | 71 | 1-hit | Pin Capitalism + Management |
| 59 | Metroidvania + Platformer31 in 100 earned $100k+, from 68 launches | 31 in 10021 hits | $26,717 | $457,421 | 68 | 1-hit | Pin Metroidvania + Platformer |
| 60 | Economy + Simulation31 in 100 earned $100k+, from 149 launches | 31 in 10046 hits | $30,514 | $569,428 | 149 | none | Pin Economy + Simulation |
| 61 | First-Person + Simulation31 in 100 earned $100k+, from 185 launches | 31 in 10057 hits | $26,409 | $569,428 | 185 | none | Pin First-Person + Simulation |
| 62 | Crafting + Sandbox31 in 100 earned $100k+, from 72 launches | 31 in 10022 hits | $33,694 | $522,189 | 72 | none | Pin Crafting + Sandbox |
| 63 | Exploration + Pixel Graphics31 in 100 earned $100k+, from 95 launches | 31 in 10029 hits | $31,574 | $415,253 | 95 | none | Pin Exploration + Pixel Graphics |
| 64 | Base Building + Building30 in 100 earned $100k+, from 82 launches | 30 in 10025 hits | $29,508 | $433,770 | 82 | 1-hit | Pin Base Building + Building |
| 65 | Detective + Story Rich30 in 100 earned $100k+, from 69 launches | 30 in 10021 hits | $25,097 | $248,075 | 69 | none | Pin Detective + Story Rich |
| 66 | Life Sim + RPG30 in 100 earned $100k+, from 53 launches | 30 in 10016 hits | $29,789 | $369,985 | 53 | Audience | Pin Life Sim + RPG |
| 67 | Capitalism + Simulation30 in 100 earned $100k+, from 63 launches | 30 in 10019 hits | $23,070 | $390,362 | 63 | 1-hit | Pin Capitalism + Simulation |
| 68 | Dungeon Crawler + Roguelite30 in 100 earned $100k+, from 70 launches | 30 in 10021 hits | $32,384 | $574,812 | 70 | 1-hit | Pin Dungeon Crawler + Roguelite |
| 69 | Action + Dark Fantasy30 in 100 earned $100k+, from 50 launches | 30 in 10015 hits | $23,478 | $363,913 | 50 | 1-hit | Pin Action + Dark Fantasy |
| 70 | Building + Resource Management30 in 100 earned $100k+, from 50 launches | 30 in 10015 hits | $33,382 | $581,532 | 50 | 1-hit | Pin Building + Resource Management |
| 71 | Economy + Management30 in 100 earned $100k+, from 154 launches | 30 in 10046 hits | $32,013 | $448,643 | 154 | none | Pin Economy + Management |
| 72 | Capitalism + Economy30 in 100 earned $100k+, from 67 launches | 30 in 10020 hits | $30,514 | $314,475 | 67 | 1-hit | Pin Capitalism + Economy |
| 73 | Action + Roguelike30 in 100 earned $100k+, from 104 launches | 30 in 10031 hits | $19,025 | $728,231 | 104 | none | Pin Action + Roguelike |
| 74 | Building + Strategy29 in 100 earned $100k+, from 95 launches | 29 in 10028 hits | $22,666 | $435,692 | 95 | none | Pin Building + Strategy |
| 75 | Life Sim + Simulation29 in 100 earned $100k+, from 195 launches | 29 in 10057 hits | $32,013 | $395,032 | 195 | none | Pin Life Sim + Simulation |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices. A game counts in every pair its tags make.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.